Adweek
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Covers topics from agencies, commerce, convergent-tv, creativity, brand-marketing, inside-the-brand, media, performance-marketing, programmatic and social-marketing. Adweek is the leading source of news for marketing, media, and advertising professionals. Adweek is a must-read for CMOs, creatives, media buyers, content creators, agency heads and anyone looking to stay informed about the..
Adweek
2d ago
Stella Artois distributes custom glassware to bars to make pours of the Belgian pilsner more distinctive, but thousands of those chalices go missing every year. Rather than fighting the thefts, the AB InBev brand celebrates them in a playful campaign by agency David New York. "Missing Chalices" shows the branded glassware tucked into a kitchen ..read more
Adweek
2d ago
Publishers have long had their revenue undercut by blocklists preventing ads from showing up on articles about politics, hard news or other content that makes brands squeamish. Now, some publishers are feeling a new threat: carbon filtering tools and blocklists from firms like Scope3 and Good-Loop that let ad buyers filter the lowest carbon-emitting publishers ..read more
Adweek
2d ago
Sometimes good numbers alone can tell a great story. Below are six charts featured throughout ADWEEK's digital package exploring the relationship between marketing and sustainability. In 2018, just under half of all S&P 500 companies mentioned "climate change" as a possible risk or regulatory hurdle in their financial filings. In 2023, more than nine in ..read more
Adweek
2d ago
Between 2011 and 2019, 414 global companies appointed chief sustainability officers (CSOs), per PwC data. Now a second wave of CSO appointments is making headlines. Since the start of 2023, Lego, Caterpillar, PepsiCo, Autodesk and Delta have all enlisted CSOs to steer them through increasingly tight greenwashing regulations in a world where people expect brands ..read more
Adweek
2d ago
Coca-Cola-owned innocent Drinks has unveiled its major pan-European campaign since 2022, touting the nutritional value of its ingredients with a playful push, "Even More Innocent." The work follows an 18-month hiatus from big budget ad campaigns, with Innocent using the end of a strategy cycle to regroup and sharpen its proposition. It also comes just ..read more
Adweek
2d ago
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You Think" is a milestone in the BBC's global expansion efforts and debuts in the U.S. following recent investment in North ..read more
Adweek
4d ago
Veteran marketer Kristin Harrer has been appointed to the post of senior vice president and chief brand officer of T-Mobile, the company confirmed to Adweek. In a LinkedIn post, T-Mobile's president of marketing, strategy and products Mike Katz lauded Harrer's "wealth of experience and a proven track record of building brand strength and leading revenue ..read more
Adweek
4d ago
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. Reports and industry pros ..read more
Adweek
4d ago
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to recognition by trades like ADWEEK, Business Insider and Hashtag Paid. She's also built an engaged fanbase that not only understands her brand of humor, but ..read more
Adweek
4d ago
Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it. Since coming to the Warriors from Michigan State in 2012, Green and longtime teammates Steph Curry and Klay Thompson have won four titles together. Green also has become ..read more