David Meerman Scott Blog
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David Meerman Scott helps innovative marketers to use digital information effectively throught marketing and leadership strategies by using social media, online video, news releases, blogs, podcasts, and Twitter.
David Meerman Scott Blog
4d ago
Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions ..read more
David Meerman Scott Blog
1w ago
Yes, all the hype about a total eclipse of the sun is accurate. It’s been a bit more than 24 hours and I’m still processing my experience, but here are some thoughts ..read more
David Meerman Scott Blog
1w ago
Artificial Intelligence tools like ChatGPT makes content creation super easy. However, garbage web content has quickly become a huge and growing problem. Let’s call it what it is: AI Pollution ..read more
David Meerman Scott Blog
3w ago
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product ..read more
David Meerman Scott Blog
3w ago
Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that ..read more
David Meerman Scott Blog
1M ago
As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster ..read more
David Meerman Scott Blog
1M ago
Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value ..read more
David Meerman Scott Blog
1M ago
As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives ..read more
David Meerman Scott Blog
2M ago
I took this photo at 11:30 in the morning on February 2, the first day that the much-hyped Apple Vision Pro headset was available for sale in USA Apple stores. My local store in the tech company heavy Boston suburbs was expecting substantial crowds that didn’t materialize ..read more
David Meerman Scott Blog
2M ago
On Saturday, I delivered a talk at the Boston RV and Camping Expo. While there, I was once again struck by how the whole recreational vehicle world is built on the ideas that my daughter Reiko and I wrote about in our Wall Street Journal bestselling book Fanocracy ..read more