AI-powered Problem-solving Strategies: An interview with MECLABS AI’s Problem Solver expert assistant
MarketingSherpa Blog
by Daniel Burstein
1w ago
Personification is the intimate companion of imagination. Which is why so many great artists use it. For example, Jack London wrote, “But the plummet of his hearing brought nothing to him save the moaning of wind through invisible trees and the rustling of leaves on swaying branches.” You may have seen this tactic used so ..read more
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Leveraging AI for Social Media Success: Insights from MECLABS AI’s Facebook Copywriter expert assistant
MarketingSherpa Blog
by Daniel Burstein
1w ago
When you’re concepting and brainstorming and trying to think of that next idea, wouldn’t it be great to bounce around your thoughts with a giant brain well versed in a specific topic? Well with the magic of artificial intelligence, you can. For example, Facebook Copywriter in MECLABS AI. It’s totally free to use (for now ..read more
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AI-driven Marketing Insights: Interview with a ‘marketing professor’ who can help train your team
MarketingSherpa Blog
by Daniel Burstein
3w ago
On my marketing podcast, I have in-depth conversations with marketing leaders. Given the recent release of expert assistants by MECLABS AI (MECLABS is the umbrella organization of MarketingSherpa) I thought it would be interesting to ‘chat’ with these ‘experts.’ You can read my conversation with Marketing Professor below. A little gimmicky? Somewhat, yet. But, it’s ..read more
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Unlocking Your Inner Copywriter: A non-wizard’s guide to spellbinding headlines
MarketingSherpa Blog
by Daniel Burstein
1M ago
I’ve been a writer my entire adult life. But sometimes I feel that people see me as more of a magician. So let me first tell you all the things that a good copywriter can’t do: Substitute for an utter lack of a value proposition Solve a product or offer problem Replace seamless UI and ..read more
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AI-Driven Project Planning In Marketing: Interview with the Project Planner expert assistant in MECLABS AI
MarketingSherpa Blog
by Daniel Burstein
1M ago
I interview a lot of human marketing experts on How I Made It In Marketing. So with the launch of new expert assistants in MECLABS AI (MECLABS is the parent organization of MarketingSherpa), I thought it would be interesting to interview one of those experts assistants – Project Planner. Is this a little gimmicky? Admittedly ..read more
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Social Media Content Strategy: 8 steps for effective social media (plus free AI)
MarketingSherpa Blog
by Daniel Burstein
1M ago
I’ve been playing a (very small) role in training AI lately. And here’s the approach I took – train the machine like you would a new marketer. So if you’re a new marketer, or an experienced marketer who is simply new to social media, here are eight steps that can help your social media marketing ..read more
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Artificial Intelligence Demo: A look at the output from an AI-powered podcast assistant service
MarketingSherpa Blog
by Daniel Burstein
3M ago
In the AI Guild, Flint McGlaughlin and Guild members themselves are constantly evaluating artificial intelligence tools and services to discover how they can be used by marketers and entrepreneurs. For example, in the below excerpt from a live, interactive AI Guild session, Flint shows how you can use a tool called Browse AI to get ..read more
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Boost Your Email CTR with a Customer-First Approach: A 3-step guide
MarketingSherpa Blog
by Daniel Burstein
6M ago
Yesterday on MarketingSherpa we published a case study showing how AI Guild member Michael Lerner increased email marketing clickthrough rate. You can read the case study in this article – Value-Driven Marketing Strategies: Email marketing, OOH, and SEO examples with results. Michael told me he partly got the idea for his new email marketing approach ..read more
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Strategically Selecting Images for Landing Page Optimization
MarketingSherpa Blog
by Daniel Burstein
6M ago
Wednesdays at 2 pm EDT we hold an AI Guild briefing for members. Chat with MECLABS AI if you would like a free trial to the AI Guild. In the session, marketers and entrepreneurs can ask questions in the webinar chat. And we answer a few of them right here… How to choose the type ..read more
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Conversion Optimization Strategies: Ways to get started overcoming 6 CRO challenges
MarketingSherpa Blog
by Daniel Burstein
7M ago
In this week’s session of MEC400: Test Your Messaging (a research-and-learn track to help AI Guild members build a SuperFunnel), Flint McGlaughlin asked participants so share their biggest challenges in the Zoom chat. These are difficult challenges, and I can’t solve them with a simple answer. So what I’ve tried to do with the 6 ..read more
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