Supporting your App’s success
App Promo
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1M ago
Apple offers a series of complimentary app marketing services to help get your app discovered. • Promoting your apps Take advantage of marketing guidance, tools, promotional offers, and more to help drive discovery. • App Analytics Measure your app’s performance and get unique insights with a variety of tools in App Store Connect. • Ratings and reviews Ask for ratings and respond to reviews to improve your app’s discoverability, encourage downloads, and build rapport. • App updates Stay competitive by engaging current users and attracting new ones with regular app updates ..read more
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Announcing the App Store Award Finalists
App Promo
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4M ago
For over a decade, the App Store editorial team has taken a moment at the end of the year to celebrate the very best apps and games. As always, we focus on technical innovation, user experience, and design. Then we consider the impact these apps and games have had on our lives.  iPhone App of the Year Finalists AllTrails, Duolingo, Flighty These apps helped us explore a new language, the hiking trails in our community, and the world at large. iPhone Game of the Year Finalists Afterplace, Honkai: Star Rail, Vampire Survivors Our favourite iPhone games sent us ..read more
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Mobile apps see a surge in consumer use and spending
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5M ago
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use. The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023. AI is here. In the third quarter, two of the top three breakout apps by download growth were AI-powered: ChatGPT and Remini, a photo editing app that uses AI to enhance photos. This trend is likely to continue as AI technology becomes mor ..read more
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App Store Marketing Tools
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8M ago
Generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. You can also create custom marketing assets — such as banners and images — and add preset messages in multiple languages to promote your apps in your advertising efforts. View the tools ..read more
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Providing safe app experiences for families
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9M ago
The App Store was created to be a safe and trusted place for users to get apps, and a great business opportunity for developers. Apple platforms and the apps you build have become important to many families, as children use our products and services to explore the digital world and communicate with family and friends. We hold apps for kids and those with user-generated content and interactions to the highest standards. To continue delivering safe experiences for families together, we wanted to remind you about the tools, resources, and requirements that are in place to help keep users sa ..read more
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Apple Ad placement options
App Promo
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1y ago
Understand where your ad can run on the App Store Apple Search Ads Advanced offers four different ad placements to help you drive visibility and downloads of your app on the App Store: Today tab Search tab Search results Product pages — while browsing These placements help you promote your app throughout the App Store user journey. Here’s more information about each placement option:  Today tab ads let you reach people with high-impact creative on the front page of the App Store, where users start their visit. The ad creative for this placement is based on a custom product page you set ..read more
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App Store submissions now open for iOS 16.1 and iPadOS 16.1
App Promo
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1y ago
iOS 16.1 and iPadOS 16.1, the world’s most advanced mobile operating systems, will soon be available to customers worldwide. Take advantage of Live Activities to help people stay on top of what’s happening live in your app, right from the Lock Screen and Dynamic Island on iPhone. Bring desktop-class features, such as an editor-style navigation bar and enhanced text editing menu to your iPad app, and get the most out of the latest advancements in MapKit, Metal, ARKit, Core ML, and more. Build your app using Xcode 14.1 Release Candidate, then test and submit it for review. P ..read more
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Consumer App Spend Down For 1st Times; Non-Game Apps Overtake Game Apps
App Promo
by App Promo
1y ago
As of this year’s second quarter, more than half of U.S. App Store spending comes from non-game subscription mobile apps, according to mobile tracking firm Sensor Tower.  The quarter was also notable in that it marked the first time the firm’s tracking has shown a decline in overall U.S. consumer spend on apps.  Spending on non-games in the U.S. App Store exceeded that for games for the first time in May. By June, 50.3% of spending came from non-games. That’s up from 23.8% in January 2014.    Five years ago, games accounted for more than two-thirds of total spending in the ..read more
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Updates to Google Play Policies
App Promo
by App Promo
1y ago
Upcoming Policy Changes  News from the Google Play Store Effective September 30, 2022 We’re adding new guidelines to our Ads policy to improve the in-app user experience and to prohibit unexpected interstitial ads, inspired by the Better Ads Standards – Mobile Apps Experiences guidelines. Effective August 31, 2022 We’re updating health misinformation guidelines to state that we don’t allow apps containing misleading health claims that contradict existing medical consensus, or that can cause harm to users.We’re updating our Impersonation p ..read more
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Publish your app as a pre-order
App Promo
by App Promo
1y ago
Before releasing your app on the App Store for the first time, you can choose to offer it as a pre-order. Customers can see your product page and order your app before it’s released for download. Once your app is released, customers will be notified and your app will automatically download to their device. For paid apps, customers will be charged before download. Free or paid apps on all Apple platforms are eligible to use this feature. In-app purchases cannot be set up for pre-order, but you can set up your in-app purchases, including promotional metadata, in App Store Connect prior to and d ..read more
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