By Patrick Ciccarelli, Founder & CEO of Varsity Technologies – a Certified B-Corp and Managed IT Services Provider (MSP) providing first-class IT solutions tailored to the nonprofit sector to help mitigate risk and support their mission. Artificial Intelligence (AI) is rapidly transforming various sectors, including the nonprofit realm. It is essential for nonprofit professionals to grasp the fundamental concepts and terminology associated with this field. Whether one is new to AI or looking to deepen their understanding, below is a handy list of basic concepts to get started. 8 AI Concept ..read more

By Laura S. Quinn – a consultant with more than 25 years working with nonprofits and curator of the Nonprofit Website Insider. Everyone is talking about the ways that artificial intelligence (AI) can streamline the process of creating articles, stories, or posts.  It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. And it could… if nonprofits didn’t need to write anything good. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential.&n ..read more

The next series of webinars required to earn a Certificate in Digital Marketing & Fundraising from Nonprofit Tech for Good starts October 23, 2024, but if you would like to earn the certificate now, you can purchase the notes and recordings from the last series presented in March and April 2024. Customized for nonprofits with limited time and financial resources, the certificate program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. The certificate program provides six hours of training and costs $100 USD. The required thre ..read more

Date: Wednesday, June 12, 2024 Time: 1 pm ET / 10 am PT (20 Minutes) Cost: Free Presented by: Tereza Litsa Nonprofits are spending more time on LinkedIn this year to raise awareness for their cause, build thought leadership, and engage with corporate partners. The best way to make the most out of the channel is to leverage your personal profile. In this free 20-minute webinar, you will learn best practices on how to build your personal brand on LinkedIn. Topics include: 5 tips to optimize your personal profile How to create authentic content to increase engagement How to link your personal pr ..read more

By Jennifer Wemhoff, Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Casting a wide net to attract the right golfers, sponsors, and supporters is key to making the tournament a success and raising the most money possible for your mission. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Effective Marketing Starts With an Event Website An event website is the biggest must-have marketing tool fo ..read more

By Heather Mansfield, founder and editor-in-chief of Nonprofit Tech for Good According to the 2023 Nonprofit Tech for Good Report, 27% of nonprofits worldwide have experienced a cyberattack (email phishing, website hacking, ransomware, social media attack, etc.). Cybersecurity at your nonprofit must be a priority in 2024. Below are five simple best practices for your nonprofit to ensure that your staff and your digital marketing and fundraising campaigns are safe and protected. 1) Use a premium hosting service for your website. Inexpensive website hosting is tempting for nonprofits on a l ..read more

By Daniel Grunstein, Co-Founder and CEO of Crowded – a nonprofit banking provider that allows nonprofits to manage collecting funds, tax compliance, and expenditures in one place. Nonprofits have unique needs when it comes to financial management and how they store their money. If you’re looking for a bank as a new nonprofit or researching options in preparation for switching banks, don’t just settle for a business bank account, there are numerous factors you’ll want to consider for your bank account that are specific for nonprofits. Nonprofits do not have the same priorities and needs as a fo ..read more

Have you donated online to a nonprofit within the past 12 months? If yes, please share your feedback by taking the 2024 Online Donor Feedback Survey! The survey is 15 short, easy-to-answer questions that require 2-4 minutes to complete — and your responses are 100% anonymous. Your participation is appreciated and will help nonprofits better serve and communicate with their donors. The survey will be live until we reach 1,000 respondents and then the data will be analyzed and shared with the Nonprofit Tech for Good community. Thank you for taking the survey ..read more

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits, the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. [99designs] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. [DonorDirect] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Direct ma ..read more

By Abby Jarvis, writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. If you’ve been in the nonprofit space for more than a week or two, you’ve probably read all about it—how retaining donors is more cost-effective than acquiring new ones, how it’s an important part of building a sustainable fundraising program, and how focusing on retaining your donors should be one of your top priorities. All that is true, but the fact remains that donor retention ..read more