How to Use ChatGPT for Music Publicity
Cyber PR Blog
by Ariel Hyatt
1d ago
When was the last time you ran your own DIY PR campaign? If you have to stop and think, it’s probably been too long. I get it—putting together a PR campaign can feel overwhelming sometimes, trying to figure out everything from which single to push first to how to write the pitch, contact the best writer, and everything in between to make it as successful as possible. But, part of the key to a successful music career is consistency, and that includes your publicity efforts. The good news is, there’s a new tool that can help you do all of this and more: the research, the writing, the subject lin ..read more
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Increasing Artist Income – Part 3: Sustainable Strategies
Cyber PR Blog
by Ariel Hyatt
3w ago
If you are looking for Sustainable Strategies to increase your artist income, you’re going to love this! There are three key components to increase your income as a musician. We’ve gone over Part One and Part Two already, so if you haven’t yet take a second to catch up on those. As the head of a music PR firm, I have the pleasure of speaking to a lot of artists who are looking to earn more money with their music. Most call me inquiring about PR wrongly thinking that getting more music blog exposure will be a path to a sustainable living.  They are sadly mistaken. PR has its plac ..read more
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Increase Your Artist Income – Part 2: Multiply Purchase Frequency
Cyber PR Blog
by Ariel Hyatt
3w ago
To Increase Your Artist Income you Must Multiply Purchase Frequency Let’s talk about the elephant in the room — very few people still buy an artists music. If you’re waiting to make a palpable artist income you probably should not be relying solely on the amount of money from Spotify, Apple, or Pandora streams… you are sadly going to be waiting a long time. To Increase your artist income, you will need a much deeper plan. This 3-part series provides tips that help you to put money in your pocket. The reality is your music acts as a hook, pulling fans in, only then can you start to sell them t ..read more
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3 Ways To Increase Artist Income – Part 1: Build Your Fanbase To Increase Your Music Income
Cyber PR Blog
by Ariel Hyatt
3w ago
To increase your music income you must first increase your active fanbase This is the golden rule that, in my opinion, isn’t talked about near enough. There is no magic bullet to making money off your music. The reality is hard work but it is simple — increase your existing fanbase.  While not rocket science, mastering the three fundamental principles that lead to financial success does demand dedication and strategic planning. Unlike products addressing tangible needs, music appeals to emotions and experiences. That means it requires something a little different; a tailored strategy that ..read more
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Time Management Tactics Every Musician Must Know
Cyber PR Blog
by Ariel Hyatt
1M ago
The ongoing dialogue about the similarity between independent musicians and entrepreneurs is a well-worn one. Both are responsible for shaping their own careers, building their own teams, setting their own goals and working towards the milestones that will turn their dreams into reality. But they also suffer from one very common struggle: time management. Understandably! Whether you are a solo artist working on your own or have a band that you can share the responsibilities with, the amount of time it takes to get through the never-ending task-load can very quickly surpass the number of hours ..read more
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Your Three Communities, Part 1: Your Super Fans
Cyber PR Blog
by Ariel Hyatt
1M ago
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. The online space has helped to create a problem that many artists are unaware of – that problem is: the billions of people. It’s amazing to have such never-ending access to our fans, but it also means everyone has this access, and thus standing out can become more difficult. In the desperate desire to try to connect with as many fans as possible artists are forgetting something: not everyone out there is the sa ..read more
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Your Three Communities Part 2: Your Engaged Fans
Cyber PR Blog
by Ariel Hyatt
2M ago
Every Artist Has Three Communities – they are separate from one another. The problem is most artists have only one strategy for marketing and promoting to three totally separate groups. This post focuses on how to energize and connect with your second community, which we call Community 2 – Engaged Fans. These fans are your Active Online Audience. They are newsletter subscribers, blog readers, video streamers, and active Social Media followers who comment & engage sometimes (but not nearly as frequently as your Super Fans) They’re engaged with you in what the New York Times brilliantly ..read more
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Your Three Communities Part 3: Your Ambient Fans
Cyber PR Blog
by Ariel Hyatt
2M ago
Every Artist Has Three Communities – they are separate from one another.  The problem is that most artists have only one strategy for marketing and promoting to three separate groups – super fans, engaged fans, and ambient fans. This is part 3 and it focuses on your Ambient Fans. There are the ones who are in your orbit but they don’t know you really at all.  The key is to create reasons for them to know you and to do this you need to have systems and you also need to make the time to convert them. I spoke to an artist just a few days ago who took time to really observe her Instagram ..read more
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Spotify Royalty Changes for 2024: What You Need To Know
Cyber PR Blog
by Ariel Hyatt
2M ago
Just when you thought you knew what to expect from Spotify, they’ve changed the rules. If you haven’t yet heard, Spotify has changed their royalty rules for the new year, and in case you haven’t been weeding through their terms and service, we’re going to break it down for you. THE TLDR; Here’s the short version, and then we’ll break it down for you. Historically Spotify has payed artists based on total plays for their songs. Now, they’re switching to a system where only tracks surpassing a threshold of annual streams will generate royalties. On top of that, they’re cracking down on fraudulent ..read more
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Want to Become a Music Freelancer?
Cyber PR Blog
by Ariel Hyatt
2M ago
Hello, friends and fellow music freelancers (it’s weird to call myself a music freelancer but I’ll get to that in a moment…) Today, I’ll be stepping into a new light at the Women In Music Summit. It’s not something you’ll want to miss. For the first time, I’ll be opening up about a topic that’s close to my heart. Weirdly, but hasn’t made it into my talks, podcasts, or blog (till now!) It’s been 27 years since I hung out my shingle in the music marketing world.  Since then, I’ve seen many companies and freelancers come and go. This journey has been filled with lessons, and some learned the ..read more
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