Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect – as retiring global CCO David Lubars noted recently. Airline passengers are always annoying (even oneself doubtless, as the cabin bag drops on someone’s head.) So it’s Snickers to the rescue in those ‘hungry skies.’ Big agency … The post MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York first appeared on More About Advertising ..read more

With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard to get opportunities to do rather more. Here are four noteworthy efforts, one way or another. Airline safety films are an opportunity for agencies to show their creative chops (as they say somewhere) and Leo … The post There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec first appeared on More About Advertising ..read more

By Jeremy Stern, former European promotions director of Coca-Cola and founder of promotional compliance agency PromoVeritas. With fewer than 150 days until the Olympic torch arrives in Paris, official partners are ready to get their money’s worth out of the games. For the majority of unaffiliated brands, meanwhile, there will be an uphill battle to comply … The post Jeremy Stern: why brands should play fair at this year’s Paris Olympics first appeared on More About Advertising ..read more

WPP went into reverse in the first quarter of 2024, with an organic decrease of 1.6%, in line with expectations, it says, but still way behind Publicis (up 5.3% in Q1), Omnicom (4%) and even Interpublic, which has also been struggling, up 1.3%. Maybe Japan’s Dentsu, which has still to report, will save WPP’s blushes. … The post WPP stutters in Q1 2024 first appeared on More About Advertising ..read more

The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of £36.6bn in 2023, the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first … The post UK advertising clocks up £36.6bn in 2023 first appeared on More About Advertising ..read more

Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology officer. It’s the first big hire since The&Partnership merged with mSix&Partners last month to form T&Pm with a promise to put “AI at its core”. Caglar is here to do just that, and has plenty … The post T&Pm hires global CTO from Publicis Groupe first appeared on More About Advertising ..read more

Hotel brand Sofitel’s new “creative vision” is a bit of a mouthful: “Where free minds meet in a world where cultures, personalities and ideas collide.” But it’s valiantly brought to life in this film, “The Encounter”, by the ever-popular Gillian Anderson and fellow actor Dali Benssalah as they move around Mexico City, colliding with cultures … The post Gillian Anderson encounters Mexico City for new Sofitel campaign first appeared on More About Advertising ..read more

America’s Interpublic did slightly better than expected in Q1 2024: total revenue, which includes billable expenses, was $2.50bn against $2.52bn in Q1 2023; net revenue was $2.18bn, an increase of 0.3% from 2023 leading to an organic increase of 1.3%. Operating income was $184.2 million compared to $188.3 million in 2023. US-based rival Omnicom reported … The post Interpublic inches ahead of forecast in Q1 2024 first appeared on More About Advertising ..read more

Does it matter which creative agency is biggest by media billings? Less so, obviously, since the separation of media departments into standalone (although mostly holding company-owned) agencies from the old full-service model, but it still gives a steer on who’s doing best even though a more accurate guide – income – is mostly unavailable. In … The post Saatchi to emerge as biggest UK creative agency by billings first appeared on More About Advertising ..read more

Even the most ardent dog-lover will get their fill with The Or’s new ad featuring hundreds of Labradors, each one apparently unique if you care to look closely enough. It’s like Dances with Wolves meets the Andrex Puppy – a surreal world where, of course, your dog is “Never Average.” Which is why you might … The post Every dog has its day in The Or’s new film for Tails.com first appeared on More About Advertising ..read more