Charities can get a bit desperate in the battle for attention; what used to be regarded as unmentionable often figures on their calling card. Aussie charity Cancer Chicks (great name) is trying to win even more attention with new campaign FUCC It. FUCC It is aimed to get Australians en masse talking about and supporting … The post Aussie Cancer Chicks say good riddance to cancer (sort of) first appeared on More About Advertising ..read more

Dallas-based money transfer giant MoneyGram – now described as a global financial technology company – has selected four new agency partners. Prophet will handle brand strategy, Cutwater creative, Dept UK social and iProspect media. CMO Greg Hall says: “As MoneyGram has rapidly evolved into a digital-first organization, we’re now equally invested in the strategic evolution … The post MoneyGram picks four new agencies first appeared on More About Advertising ..read more

Welcome to “Hungry Skies” airline, where passengers are every kind of annoying and only a Snickers bar can maintain the peace on board. Whether it’s a demanding elderly lady, a boasting businessman, a yoga nut, or friends who treat their seats like a personal spa, each character is instantly recognisable. BBDO New York’s latest iteration … The post Snickers’ ‘Hungry Skies’ airline takes comedy to new heights first appeared on More About Advertising ..read more

Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or, maybe, “smellcome to manhood.” Yes there are quite a lot of jokes in this new campaign from Wieden+Kennedy London, embarking on the lower slopes of the mountain that remains Old Spice’s “The man your man … The post Old Spice sets off again up humour mountain with coming of age spin first appeared on More About Advertising ..read more

VCCP’s new Domino’s campaign is all about the pizza company’s £4 lunch deals. The yodelling sonic trademark has ceded centre stage to a new “high four” gesture (like a high five but without the thumb) that gets the message across and provides a focus for the ads. KFC and Mother recently went big on lunch … The post Domino’s goes for lunch market and offers a ‘high four’ to celebrate first appeared on More About Advertising ..read more

Three Paris Hiltons would be a challenge for most but here she is – past, present and future – courtesy of AI for her new tanning product. The first work from creative Rob Hirst Hermans’ new agency The Room Service, a rival to celeb-owned agencies Ryan Reynolds’ Maximum Effort and Ben Affleck’s Artists Equity. Hermans … The post The Room Service writers’ agency debuts with three AI Paris Hiltons first appeared on More About Advertising ..read more

There are something like 80 national elections to be held this year – we’ve already had Russia’s and what a triumph that was for democracy. Which is partly the theme of a 30th anniversary campaign from Reporters Without Borders Germany by Innocean and Stink Films. “The loss of freedom is never obvious at first” contrasts … The post Reporters Without Borders highlights loss of freedom at hands of lying leaders first appeared on More About Advertising ..read more

Brands are busily trying to row in on Taylor Swift’s ‘The Tortured Poets Society’ mega-seller, mostly with pathetic bits of social media they should have left at home. The lady is clearly a phenomenon, the latest (and maybe biggest) in a long line of chanteuses to max out a tormented love life. And she doesn’t … The post Brand lessons from Taylor Swift? first appeared on More About Advertising ..read more

Dove’s real beauty has been bringing cosmetic purpose to the world for 20 years now and, as we embark nervously on the AI era, it’s celebrating with a promise not to AI its ‘real women’ – using lots of AI of course. Nicely judged by Soko and revealing: not least about what AI thinks are … The post MAA Ad of the Week: Dove’s new spin on AI from Brazil’s Soko first appeared on More About Advertising ..read more

There’s a lot of anticipation around Cannes Lions’ new “humour” category, and probably a touch of cockiness around UK expectations. Surely the famous British sense of humour will bring glory on the Croisette? Not if The One Show is anything to go by. The US body also has a humour category, but the sparse British … The post adam&eveDDB is the only UK finalist in One Show’s ‘humour’ category first appeared on More About Advertising ..read more