The Fourth Industrial Revolution (4IR) signifies the current stage in the industry’s digital transformation. Propelled by transformative trends, 4IR emphasizes the interconnectedness of machines, real-time data exchange, automation, and intelligent systems to enhance efficiency, productivity, and innovation across industries.    Artificial Intelligence (AI) plays a pivotal role in the Fourth Industrial Revolution. Fully understanding – and then leveraging – the power and potential of AI will take some time, but many professionals are already integrating it into their working wor ..read more

Amid the 2022 baby formula shortage, I discovered a lifelong ally in a brand – a bit ironic, isn’t it? My son, a hefty bundle weighing over nine pounds, arrived right in the chaos of the formula recall. Breastfeeding felt less like an option and more like the only path forward, and I dove in headfirst. From upgrading pumps to stocking up on lactation bars, if it promised a boost in supply, I was all for it. I was so committed that just a week postpartum, despite being sick with COVID, I was masked and feverish and still making sure never to miss a feeding. The conversation around maternal ment ..read more

Philip Davies, President, EMEA took the stage at The Economist’s 4th annual Business Innovation Summit, “Harnessing AI: from Fear to Fortune,” to deliver a keynote address on artificial intelligence, brand building and why simple is smart.  The post AI, brands and the importance of simplicity with Philip Davies appeared first on Siegel+Gale ..read more

This article originally appeared in Digiday. This year, dealmaking is expected to make a resurgence after a slowdown in recent years. There’s already notable activity. Last week, Capital One announced plans to acquire Discover. Earlier this month, online sports betting company DraftKings made its plans to buy lottery games company Jackpot public. Meanwhile, Comcast and Paramount reportedly held talks about potentially combining their streaming services Peacock and Paramount+, among other deals. “There’s a lot of pent up demand for mergers and acquisitio ..read more

From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But that’s not all – our partnerships with OneTen and Entriva spotlight the power of effective brand building, and we have a new podcast episode dedicated to simplifying the employee experience. Let’s jump right in!   M&A makes a comeback Mergers and acquisitions are back in full force — there’s Capital One’s bid for Discover and Walmart’s offer to TV-maker Vizio. So far, deals announced globally in 2024 total about $425 billion — a more than ..read more

This article originally appeared in The Drum. Running a hotel business isn’t a walk in the park. The challenges of the COVID-19 years and the cost of living crisis have added fuel to the fire, bringing further layers of complexity to a beleaguered sector. The industry is rebounding, but it’s not out of the woods just yet. Despite promising signs of recovery, the sector still faces challenges related to guest experience – perhaps the most important hurdle hoteliers must keep an eye out for. How are hospitality companies still getting it wrong? Once again, we’ve gotten down and dirty to look at ..read more

This article originally appeared in TechCrunch. What’s in a name? A name starts the story of your company or product. A great name won’t make a lousy product soar. And a terrible name won’t necessarily drown fantastic technology. But in this world of exploding innovation in the AI industry, a great name paired with a great product will make your technology rise above. Before naming your AI technology or company, you should consider several key factors that may help determine the right naming strategy: Is this technology front and center with its users or powering an existing brand or experien ..read more

This article originally appeared in Automotive News. In a world vying for consumers’ attention at every turn, the slightest inconvenience or misunderstanding can loosen a brand’s grasp on them. A clear, simple brand and product experience cannot be undervalued, and when 64 percent of consumers are willing to pay more for a simpler experience, every complexity is leaving money on the table. In the automotive industry, 16 percent of consumers say the same—the highest percentage of any industry, according to a recent study surveying 15,000 consumers and 25 industries worldwide. Despite the auto ..read more

Setting the scene  Imagine arriving at the airport, skipping the queue to check-in, being greeted warmly, and being given a free upgrade. Painlessly passing through security, boarding the plane before everyone else, a welcome drink waiting. Having an amazingly smooth flight, arriving at your destination early, and gliding through immigration—to find your suitcase has been lost. A representative from the airline chooses this moment to ask you to rate your satisfaction with the experience and you score it a zero.  Now, imagine entering a boardroom to present your company’s Net Promoter ..read more

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple. (To browse the full rankings by country and industry, visit worldssimplestbrands.com)  Digital innovation in hospitality makes for simpler customer experiences by Patrick Kampff, Senior Strategy Director The Drum – February 2024 How auto brands can transform the consumer experience by Miranda Wolf, Associate Strategy Director Automotive News – February 2024 Healthcare is c ..read more