Embarrassing AI mistakes could knock out top executive
Discobelle
by Björn Jeffery
2w ago
It is one of the world’s largest and most influential tech companies. Despite this, Google’s AI launches are marked by embarrassing mistakes. Now questions are being raised if it’s time for its leader to step down. Fire. Described by many as the most important discovery in history. It’s easy to understand the surprise of legendary journalist Kara Swisher. The year is 2018 and Swisher is interviewing Google CEO Sundar Pichai on stage. “We don’t take just a very optimistic view of AI. AI is one of the most important things humanity is working on. It is more profound than, I don’t know, electrici ..read more
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If even Linkedin can’t function in China, who can?
Discobelle
by Björn Jeffery
1y ago
This column was first published in SvD Näringsliv, in Swedish, on October 15th, 2021. There was only one realistic way into China as a foreign company. Now even that seems to be closed. When Linkedin dismantles its social network in the country, it could mark a new era for tech companies in China. An established truth is that the only way to enter China as a foreign company is through partnerships. The local legislation and relations with the Chinese state simply require some form of Chinese ownership. But if you play those cards right, a huge market can open up. It was the same story for ..read more
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New phenomenon turns players into investors
Discobelle
by Björn Jeffery
1y ago
This column was first published in SvD Näringsliv, in Swedish, on October 11th, 2021. – When I started, I played almost four to five hours a day, says John Ramos, a 22-year-old man from the Philippines. It sounds like a quote you’ve heard many times before from someone caught up in a gaming addiction. But this is something else, and it ends in a different way than they usually do. Ramos has made gaming into a job. He has recently bought several homes with the winnings he has accumulated in the game “Axie Infinity” since he started last November. It is part of a new phenomenon in the gam ..read more
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Is the hype the start of a new internet?
Discobelle
by Björn Jeffery
1y ago
This column was first published in SvD Näringsliv, in Swedish, on October 5th, 2021. Speculation in cryptocurrencies has turned many into both paupers and millionaires. But when phenomena like NFTs begin to mature, they can form the basis of something entirely new – a different type of internet than the one we know today. A shiba inu dog that looks a little lost. The image is at the center of a series of seemingly strange events that make derivatives trading feel uncomplicated and risk-free by comparison. Come along for the latest adventures in the crypto world – and which, according to s ..read more
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Credit cards are threatened – for the first time since 1958
Discobelle
by Björn Jeffery
1y ago
This column was first published in SvD Näringsliv, in Swedish, on September 27th, 2021. In 1958, all residents of the American city of Fresno received a letter from Bank of America, regardless of whether they were customers or not. It contained what would become the key to all modern commerce for the next 60 years. The mailing was an experiment, and Fresno was small enough that a public fiasco could be avoided. In the envelope was a card with the text “Bank Americard”. In one stroke, the 60,000 residents were suddenly given the opportunity to shop on credit. The credit card – in its moder ..read more
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Amazon is getting ready – this is how they will take on Sweden
Discobelle
by Björn Jeffery
1y ago
This column was first published in SvD Näringsliv, in Swedish, on September 19th, 2021. The start was a failure for the e-commerce giant. But as a new, secret, big owner in the last mile company Airmee, Amazon seems determined to try to take the Swedish market. The deal creates challenges for the other companies – and perhaps also for Airmee. Tobias Lutke, founder and CEO of the e-commerce platform Shopify, followed the opening of the Nasdaq stock exchange on January 13 this year. At 09.30 Lutke would become extremely wealthy. Or rather – even more wealthy than he already was. However, th ..read more
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New documents expose Facebook – again
Discobelle
by Björn Jeffery
2y ago
This column was first published in SvD Näringsliv, in Swedish, on September 17th, 2021. Human trafficking. Drug cartels. Teenage girls getting body image issues. Internal documents reveal how Facebook has been alerted to its problems – and ignored them. Now the company is facing another crisis of confidence. When Facebook – the world’s largest social network – began crisis management after the Cambridge Analytica scandal in 2018, they made a somewhat ironic media choice. To reach out to the outside world in a clear way, the company purchased full-page advertisements in paper newspapers, i ..read more
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Tiktok’s superpower – a nightmare for Xi Jinping
Discobelle
by Björn Jeffery
2y ago
This column was first published in SvD Näringsliv, in Swedish, on September 16th, 2021. While the Chinese authorities are pushing their tech companies hard, a silent revolution is taking place at the same time. Tiktok, Shein and Tencent pose a serious challenge to American tech giants – but their success is perhaps also their biggest Achilles heel. “I think we should talk to them. If nothing else to make it more expensive for Yahoo.” It’s entertaining to read the Google management’s internal emails from the winter of 2005, when they became interested in the startup Youtube. At the time, a ..read more
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Facebook’s glasses: an unusually bad idea
Discobelle
by Björn Jeffery
2y ago
This column was first published in SvD Näringsliv, in Swedish, on September 11th, 2021. A new book about Facebook describes a company that puts growth above everything else. When they now release a pair of sunglasses with a built-in camera, it enhances the image of a company that wants to be everything, for everyone, at almost any price. Sheryl Sandberg, chief operating officer at Facebook, sat in her conference room and received bad news. It did not rhyme very well with the name of this particular room – “Only Good News”. Facebook’s head of security, Alex Stamos, had just informed their ..read more
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Apple’s concessions are too late
Discobelle
by Björn Jeffery
2y ago
This column was first published in SvD Näringsliv, in Swedish, on September 2nd, 2021. Developers and legislators around the world are questioning Apple’s business model. Slowly, the company has been forced to back down. But the latest concession will not solve the big app conflict. “Once we are making over $1B a year in profit from the App Store, is that enough to think about a model where we ratchet down from 70/30 to 75/25 or even 80/20 if we can maintain a $1B a year run rate?“ That’s what Apple executive Phil Schiller wrote in an email in 2011 to, among others, Steve Jobs, then CEO o ..read more
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