Full Circle: Why Place-Making Strategies Are the Next Sustainable Innovation Frontier
Sustainable Brands
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10h ago
The story of many large corporations is the story of growth from a local business to a global business. Now, risks to brand and business value from degenerative and wasteful practices are creating opportunities for businesses that embark on a place-based innovation strategy as part of their portfolio. Many global businesses that depend upon natural ingredients (including General Mills, Nestle and Unilever) are exploring ways to stimulate a regenerative agricultural system -- which will help increase crop resilience to climate change and reduce supply vulnerability to the risks posed by biodive ..read more
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Interface Commits to Carbon Negativity, Without Offsets, by 2040
Sustainable Brands
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1d ago
Interface, Inc -- a global leader in sustainable flooring solutions -- has announced a new focus on direct carbon reduction and carbon storage to meet the urgency of the climate crisis. The company is aligning its strategy to meet its climate commitments without the use of carbon offsets. As we edge dangerously close to triggering several critical climate tipping points, absolute emission reductions become more and more critical to addressing the crisis. Beginning in 2025, Interface says it will repurpose former offset investments to accelerate innovation in direct carbon reductions and carbon ..read more
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It's Time to Stop Fanning the Flames of Climate Anxiety
Sustainable Brands
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2d ago
"Global boiling." "Two years left to save the world." "2023 was the hottest year on record by a long shot." Republicans repeal climate projects. "Climate change costs the global economy $38 trillion a year." These are all headlines alarmingly familiar to anyone keeping up with climate news over the last year. But let me share some highlights you may not have seen: The Biden administration announced nearly $200 million in funding to spend on climate projects in US national parks. The deforestation rate in the Amazon was halved in 2023. Air-pollution levels are improving in Europe. 94 pe ..read more
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Free Course Aims to Train Advertisers to Combat Climate Change
Sustainable Brands
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2d ago
Today, Good-Loop, an ethical ad agency that "exists to make advertising a positive force in the world," launched its Good-Media Academy -- a free course designed to teach agency teams the principles that make up "Good-Media," and educate participants about the technologies available to mitigate the environmental impact of their campaigns. "Our research, Counting Carbon: How marketers are tackling adland's climate crisis, shows that over 66 percent of brand marketers feel there is not sufficient education and training on sustainable media," says CEO and co-founder Amy Williams. This green-skill ..read more
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Science-Based Climate Targets Key to Sustainable Tourism
Sustainable Brands
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5d ago
British mathematician Lord Kelvin is credited with saying that if you can't measure it, you can't improve it. Business management consultant Peter Drucker later offered his additional perspective when he said, "If you can't measure it, you can't manage it." At a time when industries around the world need to drastically reduce their environmental footprint, these quotable missives offer more than nice soundbites: They clearly explain why definitive measurements are needed in order to limit global warming to 1.5? above pre-industrial levels as defined by the Paris Agreement goals. The tourism in ..read more
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As Droughts Zap South America's Hydroelectric Energy, What Can Be Done?
Sustainable Brands
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5d ago
Climate change is affecting all of us in numerous ways. From the penguins of Antarctica to corporate executives in Tokyo, everyone is feeling the effects of our shifting climate system in one way or another. Whether we accept it or not, the cumulative effects of human industrial activities are altering the atmosphere in a way that severe droughts and floods are becoming much more common; and this may only be the beginning of what's to come. The Amazon rainforest, until recently dubbed the "lungs of the planet," now releases more C02 than it absorbs -- the result of deforestation and a rapidly ..read more
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'CATAN - New Energies' Adds Sustainability Twist to Classic Strategy Game
Sustainable Brands
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1w ago
CATAN Studio's forthcoming CATAN - New Energies ushers players into a reality more reflective of our modern world with a compelling blend of strategy, sustainability and societal progress. This latest update to the beloved game challenges players to navigate a pivotal crossroads in the island of Catan's history, set in the modern day. Gone are the days of the island's pre-industrial past: This latest version of Catan demands energy to fuel its growth. CATAN - New Energies seamlessly merges the beloved gameplay of classic CATAN with a contemporary twist, presenting players with a pertinent dile ..read more
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Could Lab-Grown, Hybrid Foods Be the Future of Sustainable Protein?
Sustainable Brands
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1w ago
Researchers at Yonsei University in South Korea have taken food combining to a new level: The team recently blended cultivated beef cells with rice to create a new, protein-fortified rice -- and they see this as a more affordable source of protein than conventional beef, with a much smaller carbon footprint. Turning a familiar, staple grain into "a new complete meal" could carry innumerable benefits for developing and food-insecure parts of the world. "We believe there is a substantial potential market for this hybrid product," Jinkee Hong, a chemical engineer and lead researcher on the Yonsei ..read more
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Paving the Way for Resilient Transportation Infrastructure
Sustainable Brands
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1w ago
Across North America, our roads play a crucial role in our infrastructure, and the state of our roads impacts everyone and everything -- from people's ability to socialize or get where they need in emergencies to a business's supply chain. Without adequate roads, we cannot reach our destinations safely and efficiently. Yet, according to the American Society of Civil Engineers, growing wear and tear on our nation's roads has left 43 percent of our public roadways in poor or mediocre condition -- a number that has remained stagnant over the past several years. Since the passing of the Biden Admi ..read more
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Apple Begins to Support Consumers' Right to Repair
Sustainable Brands
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1w ago
Apple has announced an upcoming enhancement to its repair processes that will enable customers and independent repair providers to utilize used Apple parts in iPhone repairs. The company says the new process -- beginning with select iPhone models this fall -- is designed to maintain an iPhone user's privacy, security and safety while offering consumers more options, increasing product longevity, and minimizing the environmental impact of repairs. Used genuine Apple parts will now benefit from the full functionality and security afforded by the original factory calibration, just like new genuin ..read more
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