5 Steps To Writing Effective B2B Sponsored Content
Active Conversion B2B Marketing Blog
by Andrew Quinteros
2y ago
Writing an industry article for sponsored content can seem a little intimidating at first, particularly if you don’t consider yourself a writer. But, if you follow some key steps – you’ll be writing educational, relevant, and interesting articles in no time.  A Title That People Will Want To Click: A strong title is debatably the most important part of successful article writing (especially in B2B). The title is the only way to capture your target’s attention – if the title doesn’t spark their interest, they’re not going to click through and read it.  So what can you do to make your ..read more
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Turning Your Niche Advertising Into A Sales Pipeline
Active Conversion B2B Marketing Blog
by Mereme Garunia
3y ago
The business to business (B2B) world of advertising can be difficult to navigate. Your typical B2B or industrial buyer isn’t scrolling through the internet in the same way that the average consumer is. But there are some methods of advertising that have proven to be highly successful for B2B companies; one of those being advertising in niche publications.  Niche publications don’t focus on the mass market – but rather target a highly specific audience, such as industrial automation or manufacturing products. This offers you the ability to reach your target market without hitting a ton of ..read more
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How To Shift Your Marketing Approach When Trade Shows Are Cancelled
Active Conversion B2B Marketing Blog
by Gail Moch
3y ago
Prior to COVID-19, one of the most popular ways to generate leads as a B2B company was using trade shows.  Under normal circumstances, approximately 13,000 trade shows happen in the United States every year (and that only accounts for 40% of all trade shows around the globe! And there’s a reason they’re so popular! At the start of 2020, 93% of face-to-face marketers were feeling“optimistic” or “hopeful” about trade shows being an effective marketing medium. That has obviously changed. But, even without a pandemic at hand, there are drawbacks associated with trade show marketing. Of c ..read more
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Five Steps For Throwing A Successful Webinar
Active Conversion B2B Marketing Blog
by Trevor Thomas
3y ago
What word springs to mind when you think of a webinar? Boring? Daunting? Insightful? Effective? Whether you love them or hate them, the numbers show that webinars are an impressive tool to increase qualified leads engaging with your content. 73% of sales and marketing leaders cite webinars as one of the best ways to generate top quality leads. (InsideSales, 2017). However, not all webinars are created equal. From experience, I have found that there are a number of things that take a webinar from a droning lecture to a thought-provoking experience. So, to help you on your journey to effective w ..read more
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Stop Playing It Safe- Creative B2B Marketing
Active Conversion B2B Marketing Blog
by Jessica Currie
3y ago
Words like creativity, imagination, and fascination do not come to mind when we think about B2B marketing. We leave those words to fancy agencies and big brands like Nike and Disney. We play it safe and that is a mistake. Today more than ever, it is easy for your advertisement to get lost among the thousands of other companies trying to grab attention from the viewer. When you play it safe, you blend into the noise.  So how can you be memorable and leave an impact? Companies who get the most attention from their prospective customers are those who fascinate. Sally Hogshead, the author o ..read more
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What Is Intent Data & Why Is It So Important?
Active Conversion B2B Marketing Blog
by Gail Moch
3y ago
While it may just sound like another marketing buzzword, intent data can be an incredibly powerful way for businesses to generate a better return from their sales and marketing. In a nutshell, intent data is any information that indicates a lead’s interest in your solution. This interest can capture all stages of the buyer’s journey from initial awareness to a final purchase decision.  WHEN WAS THE LAST TIME YOU CLICKED ON AN AD FOR FUN? Generally speaking, most of us aren’t going around clicking on ads for the fun of it – particularly in the industrial B2B space. No matter how engaging y ..read more
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What Is A Lead? Breaking Down The Terminology
Active Conversion B2B Marketing Blog
by Gail Moch
3y ago
Between sales, marking, and executives; it seems like no one can reach consensus on what actually counts as a qualified lead. It only becomes more confusing as you start comparing the definition from industry to industry.  Some of the most common terms you’re likely to hear are:  Marketing Qualified Lead (MQL)  Sales Qualified Lead (SQL)  Marketing Unqualified Lead (MUL)  Information Qualified Lead (IQL)  Target Lead Cold Lead Warm Lead Hot Lead To make things worse, some of these terms are actually interchangeable – it just depend Read More » The post What I ..read more
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Industrial Digital Marketing Experts Manage More Than Just Your Website
Active Conversion B2B Marketing Blog
by Gail Moch
3y ago
It’s no secret that marketing in B2B is undervalued – particularly in terms of digital marketing. I still come across countless industrial companies that have a franken-site that looks like it was built in the late nineties.  So, when an industrial company that’s historically shied away from the world of digital makes the leap to enlist help from some B2B marketing experts, they sometimes get stuck thinking that all we do is websites.  Websites are, of course, a large part of your online presence. It’s where all of your other digital marketing activities will lead traffic to hopeful ..read more
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The Secret Leading Industrial Companies Use To Get 10X More Leads From Their Media Advertising
Active Conversion B2B Marketing Blog
by Gail Moch
3y ago
Top industrial companies know that marketing is the key to growth – but they also know they can’t waste time or funds on campaigns with limited ROI. For too long, companies have been left to guess the true value they’re getting from their ad spend. With reports limited to impressions and clicks, they don’t know if their ads are being viewed by CEOs in their target market or students on the other side of the world. This means they’re left placing blind faith in the publications they advertise with – which, frankly, is a terrible way to do business. So what are these industry-leading organizatio ..read more
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What Are Cookies, How Do They Work And The Death Of The Third Party Cookies
Active Conversion B2B Marketing Blog
by Andrew Quinteros
3y ago
If you have ever browsed the web, online shopped, or used social media, you have likely been asked about cookies. Cookies are everywhere and are a hot topic nowadays with every website trying to get their hand in the cookie jar. However, many people don’t actually know what cookies are, and how they’re impacted by cookies.  What Is A Cookie – And How Do They Work? When most people think of a cookie, they think of a sweet snack with chocolate chips in it. But, for the purpose of this article, let’s keep it to the more complicated type of cookies – “browser cookie”, “HTTP cookie”, or “inter ..read more
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