The world of search is undergoing a massive transformation, driven by the rapid advancements in artificial intelligence (AI) and generative AI models. Like most, I have been closely monitoring these developments and their potential impact on the search landscape.  In a recent post on AI and SEO, I wrote about the evolution of search behaviors and the development of new generative AI-based experiences. Today we see a massive influx of new investment and innovations from traditional and non-traditional search players, signaling that we are entering the next generation of search and AI ..read more

There has never been a more exciting time to be in search than today.   As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models.  As this market trajectory skyrockets, time is moving fast for those at the forefront of AI and search.  At BrightEdge, our commitment is to keeping marketers and the community ahead of the evolving landscape and the post-generative AI world. This is precisely why we built BrightEdge Generati ..read more

In the digital marketing landscape, search is experiencing a profound transformation driven by Generative AI. Traditional search engines are being transformed by AI technologies, with features such as AI-generated summaries and personalized recommendations revolutionizing how users interact with search results. New AI-first search engines like Perplexity.ai and You.com are drawing interest and growing quickly in popularity by offering innovative approaches to search that prioritize AI-driven insights and user experiences. Going Beyond Keywords As discussed in a recent conversation with Forbes ..read more

This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As the Chief Technical Officer at BrightEdge, I'm excited to delve into what INP entails and how we've integrated this new data point into our platform.   Core Web Vitals: The Foundation of User-Friendly SEO A couple years ago, Google began rolling out its Page Experience update. It allows Google to factor user experience into rankings, focusing on Core Web Vitals: Large Contentful Paint (LCP), First Input Dela ..read more

The field of online search is set for a seismic change in 2024.  The shift to Search Generative Experiences (SGE) is not just Google’s next algorithmic change. It's the Search engine's most significant change ever and represents a tectonic change that will impact every industry, company, and marketer. If you recall, I shared some initial insights in December to help you stay ahead of changes in AI and SEO in 2024. Since then, Google's experimentation with generative AI has been nothing short of prolific.  At the same time, more and more organizations are questioning how this will im ..read more

We are closing in on an epic year of Generative AI-led transformation, and as we look towards the new year, we have a special gift for you.  To give our customers a massive head-start in the race to create high-performance content in 2024, starting today, all BrightEdge users have access to our latest innovation: Copilot for Content Advisor. This new capability revolutionizes how you create high-performing content that excels in SEO and deeply resonates and engages with your key target audience. Just three short months ago, we launched BrightEdge Copilot so marketers could interact direc ..read more

At BrightEdge, we have always believed that AI holds the key to addressing many of the complex challenges marketers face today. In my last post, I shared how, over the last decade, we have solidified our core foundation in SEO and AI. In 2015, we integrated deep learning technology natively into our core platform and introduced DataMind to help marketers identify crucial digital trends and market shifts. With the introduction of BrightEdge Insights in 2018, we provided marketers with a personalized data analyst. And, since 2019, our Autopilot zero-touch technology has been working in the back ..read more

Since BrightEdge began and launched the industry's first Enterprise SEO platform, we have been pioneering how our marketers approach SEO. The foundation we have built at BrightEdge grows stronger. We have surpassed $100 million in revenue, work with over 57% of Fortune 100, and have over 8,500 brands utilizing BrightEdge. All using (our own) best-of-breed data, and all in one unified platform. At BrightEdge, innovation is at the heart of everything we do. This started with building the Data Cube and inventing the industry's first technology to measure share of voice (SOV) in SEO. As we grew ..read more

The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The recent Google I/O developer conference was a testament to this, revealing a host of AI-driven tools and initiatives set to reshape the future of Search Engine Optimization (SEO). Here, we'll delve into these key developments, their implications for SEO, and how you can leverage them to stay ahead of the curve. The Emergence of Generative AI in Search Generative AI, a type of artificial intelligence that generates original content, has become a ga ..read more

Organizations that prioritize SEO have seen undeniable success despite the challenges posed by marketplace changes over the last two decades. A combination of BrightEdge surveys and research shows how organizations are leaning into Enterprise SEO. Research from BrightEdge SearchIQ also shows where they are focusing their schema efforts to understand context better.  This is especially important in a new search state where structured data sets and markup help AI understand content context better.  Organizations are leaning into SEO in 2023 due to compounding benefits Despite economic ..read more