Derived from a play on the word ‘Hypebeast’, HAPEBEAST is a nod to the world of streetwear and fashion in combination with the popular NFT ape universe. HAPEBEAST combines tech, fashion and music into 8K unique Ethereum-based NFTs. The project has gained a lot of hype in the past few weeks, with its Discord membership over 200,000 and nearly 120,000 Twitter followers on count. Bored Ape Yacht Club knockoff or something more? The current NFT space is largely built on FOMO and hype. We’ve seen over and over again how collectors are more than willing to dig deep for derivatives of popular ex ..read more

Burger King has started a remarkable advertising campaign in the US. Under the hashtag #autopilotwhopper they mock another well-known American brand: Tesla.  Stop sign  It all started when clips appeared on social media of drivers who noticed that their Tesla started behaving strangely in the vicinity of Burger King branches. When the Autopilot of the Tesla was switched on, the Tesla started driving slower and slower, until it came to a complete stop near the restaurant.  Soon people found out what was going on: to be able to drive semi-autonomously, the Tesla reads all road si ..read more

Volvo Car Netherlands introduces Volvo Lifesaver, a pilot in which twenty Volvo owners take to the road with an AED (Automatic External Defibrillator) in their car. The portable device - which can restore the heart rhythm with an electric shock in case of cardiac arrest - is linked to Heart RateNow, the national call system for resuscitation by civil aid workers ..read more

To combat growing xenophobia as a result of the Coronavirus, The Chinese Canadian National Council for Social Justice teamed up with The Hive to launch “Stop The Spread”, a campaign featuring a hand sanitizer with custom warning messages about combating racism ..read more

Featuring Zeina Nassar (boxer), Giulia Gwinn  (footballer), Leroy Sané and Mario Götze (footballer), Léon Schäfer (track and field athlete), Moe Wagner (basketball player), Mobina and Melika Nazari (skateboarders) and Gesa Krause (track and field athlete ..read more

Ed Sheeran fans will know, but he has this crazy love for Heinz Ketchup. That's why some years ago, he got a Heinz Tattoo, Now he finished his sleeve, and added some colour to it.  That's when Heinz decided to do him an honour, by making only 150 botlles. Of those, 104 will be given away via an online sweepstakes. Three bottles will be auctioned at Christie’s on Aug. 15, with proceeds going to two charities of Sheeran’s choice: East Anglia’s Children’s Hospices and Rise Against Hunger.150 ..read more

People are more likely to recycle if they can easily find and get to the right bin. That's where Coca-Cola is stepping in the last couple of months. Their first big campaign was to "not buy a coke anymore", because lots of people just throwed it onto the streets. Now they've used the power of billboards to point people into the right direction, in a subtle way ..read more

Struggling with the fierce competition of other social media such Instagram, LinkedIn and Facebook, Twitter did something funny. They recently turned real tweets into ads showing it’s the place where you can be yourself. Because Twitter thinks all other social media are just for showoffs. On Twitter you can be yourself ..read more

La Casa de Papel tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just the same.  They placed the statue in front of Piazza Affari: the seat of Italian financial power. It did so by turning the giant middle finger created by visionary artist Maurizio Cattelan, placed right in front of the Italian stock exchange, into its own hand. The night before the launch, the takeover of Piazza Affari was completed with a public premiere screening of the first two episodes of the third part ..read more