IKEA Spain has released “Yo Me Quedo En Casa” (I Stay Home), a commercial designed as an ode to the home as refuge during the COVID-19 pandemic. The advertising campaign encourages viewers to celebrate their home, a place where in a simple and improvised way they can enjoy leisure and work in a new way, approaching their time of isolation with imagination, love, patience and a sense of humour. The #YoMeQuedoEnCasa campaign includes by a series of digital elements with which the brand invites all of us to see our house from a different perspective and to make it a place where during this time ..read more

NO MORE and National Domestic Violence Hotline are running an advertising campaign aimed at people who have recently started working from home in response to the COVID-19 pandemic. The Listening from home campaign, designed to be co-branded with other organisations, raises awareness of the increased danger being experienced by victims who are caught at home with their abusers. Like Covid-19, signs of abuse are not always visible. The campaign informs people about the warning signs, encourages them to get help if they hear or observe incidents of domestic violence and asks for donations to supp ..read more

Honda is running “Feel More from the Ground”, a commercial celebrating the Civic’s low driving position. A young woman heads off in her red Honda Civic, cameras capturing every angle from below. We see a chasing dog, a crack in the road, the shoes of a runner, the adventurous steps taken by a pigeon, the close encounter with death experienced by an ant, a puddle turned into a splash pool, all within the frame of a dog’s observation. The super: “The closer to the road, the more you feel”. Honda Civic Feel More Credits The Honda Civic Feel More campaign was developed at Wieden+Kennedy London b ..read more

Fanta, the Coca-Cola orange brand, is celebrating fun through “Idiots are Amazing”, an integrated advertising campaign launched in Europe. YouTube video stars, known for their idiotic and weird stunts, have been discovered and made larger than life through a suite of films showing their dedicated preparation. The champions of play are filmed training for a gymnastic giraffe stunt, diving into snow in a swimsuit, dancing in a large pair of stretched pants, wheelbarrow tricks, and drinking coffee while reading a book, sliding on the ice on the way to work in Norway. The four stunts and their bui ..read more

The Chinese Canadian National Council for Social Justice is running “Stop the Spread”, a campaign addressing coronavirus-related xenophobia. At the heart of the campaign are bottles of hand sanitiser labelled “Stop the Spread – of racism”. On March 3, the bottles were given out in crowded spaces in Toronto by volunteers dressed in biohazard suits, with a warning: “Ignorance has reached epidemic proportions”. The bottles drive people to the campaign website, StopTheSpread.ca. Word spread quickly around the city, province, and country, as news outlets covered the story throughout the day, and ma ..read more

Burger King has stepped out with a risky advertising campaign featuring a whopper burger decomposing over a month with the help of range of colourful moulds. An online video shows a Burger King Whopper deteriorating over 34 days, hosting a mix of fungi. Four print and outdoor advertisements show the moldy burger at 28 days, 32 days, 33 days and 35 days, with the super text, “The Beauty of No Artificial Preservatives”. The Moldy Whopper campaign is designed to raise awareness of the Burger King’s removal of artificial preservative from the Whopper in most European countries and in select market ..read more

Volvo Trucks has launched “The Tower feat. Roger Alm”, a commercial featuring a colossal truck tower, with four new trucks stacked on top of one another. The Tower film is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. As it moves forward, we see wolves in the foreground and catch a glimpse of a female driver. As the film reaches its climax, complete with smoke and lighting effects, we see that the man standing on top of the truck tower is actually Volvo Trucks’ president Roger Alm. The Tower is designed to demonstrate the power and s ..read more

Kitkat in the Middle East is running “Emergency Break”, a pair of of commercials featuring the voices behind Apple’s Siri and a GPS app. Phones that freeze. The KitKat Emergency Break for Technology campaign takes into account the realities faced by our devices. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over a BILLION requests… Every. Single. Week? Are we not asking too much of technology? A GPS guide has to handle the stress of sorting out a route for couple driving into the city, as ..read more

Budweiser’s 2020 Super Bowl campaign included a reprise of the 1999 commercial, “Whassup”, this time featuring a set of smart household appliances. Alexa, Siri, Google Assistant, a Roomba and an electronic toothbrush exchange the Whassup, No Much, Just Watching the Game banter of the original. They’re revving it up when the apartment’s occupant turns up to pick up a Budweiser sixpack. Budweiser Canada and Uber worked together to encourage viewers to avoid driving home after watching the game, by using the Whassup as a promo code. The message at the end, “It’s a smart world – don’t be stupid ab ..read more

Coca Cola in Europe is running an outdoor, print and social advertising campaign using only a logo, a title and a red background to make the invisible visible. That’s all that’s needed for the imagination to create the iconic bottle shape. Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. The Coca Cola Invisible Bottle campaign, developed at Publicis Italy, is being run in several Central and Eastern European markets. Coca Cola Invisible Bottle Credits The Coca Cola Invisible Bottle camp ..read more