When UVA Health needed a new fully integrated campaign, they started by hiring Lisa Borden, a Boston-based strategist who is also a Professor of Strategy at Boston University. The single-minded proposition Borden penned was compelling: “We are driven to bring hope to life.” The creative team, Tim Foley and Joe Berkeley leaned into that brief to create a brand essence video from footage UVA Health already owned. The piece struck a chord with the stakeholders at UVA Health and informed the creative development process. Berkeley and Foley have had success in the past working with real people ..read more

Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign by global beauty brand Natura. The cover takeover of Forbes Brazil’s billionaire list featuring the Amazon Rainforest declared the richest entity in the world went live online on Friday, April 26. A corresponding print edition with the cover highlighting the Amazon Rainforest’s “achievement” will be released on May 10. The Amazon Rainforest tops Forbes Brazil's renowned list of the world's billionaires with a staggering valuation of ..read more

A new campaign for Navigant Credit Union from Nail Communications celebrates Navigant’s unique ownership structure—namely that its customers aren’t just members but owners. And no one appreciates the value of ownership more than small business owners. This is why Navigant is featuring one of the local businesses it works with for the second commercial in its “Own it” campaign. The business—Rhode Island Spirits—was founded by two women who forage locally for ingredients and distill an unusual array of artisanal gins, vodkas, and since this is Rhode Island, limoncellos. “Our mission is to su ..read more

At a time when Canadians increasingly feel it’s becoming harder than ever to attain their goals, a new campaign from The Canadian Olympic Committee (COC) and CBC/Radio-Canada is showing what’s possible through hard work and perseverance to inspire them and rally support for Team Canada ahead of the Paris 2024 Olympic Games.   “Brave is Unbeatable,” is the first work for the COC and CBC/Radio-Canada by agency The Hive since winning the assignment in October.  It focuses on the human side of the Olympic journey and shines a light on the things that happen behind the scenes when athle ..read more

After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices." Every year, thousands of Stella Artois Chalices go missing from bars. While most brands would find this "unacceptable," Stella Artois considers the borrowing of a Chalice "understandable" and sees it as proof of the brand’s value to consumers. That’s why Stella chooses to celebrate this unique and distinctive asset in a new campaign. "Missing Chalices," created by DAVID New York, includes print ads, radio spots, and a film. The print ads and film authentically portray Chalices finding new ..read more

The great German thinker is sharing his philosophical thoughts via Instagram, April 22nd is the 300th anniversary of the birthday of the German great philosopher Immanuel Kant. His ideas remain relevant: Without him, our understanding of democracy, freedom, peace, and justice would still be vastly different today. Yet, today Kant is hardly read – his works are challenging and not easily accessible, especially for young people.  With wars and conflicts in 2024 making Kant's ideas for peace and better coexistence more important than ever, German association FRIENDS OF KANT AND KÖNI ..read more

In a move to make Brazil's roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country's biggest rewards program – to create an initiative to monitor truck drivers' hours of rest along shipping routes nationwide and convert them into benefits. The Trucker Napp - Earn While You Sleep program is currently being piloted, and interested carriers can sign up at www.truckernapp.com.br. The first phase will focus on a single client, Carsten Serviços e Transportes. After an initial three-month evaluation period, the mechanics will be adjusted so it can be scaled ..read more

  20 years ago, Dove showed the world what beauty looks like when it's real. In 2004, it began with a startling truth; only 2% of women globally considered themselves beautiful. Since then, Dove has been dedicated to taking action to make a positive experience with beauty accessible to everyone by challenging society, media and the beauty industry itself to widen its representation, be transparent about digital distortion, and face-up to the harmful impact unrealistic beauty standards have on women and girls. To mark 20 years of championing real beauty, Dove conducted a new sweepin ..read more

  Welch’s Fruit Snacks debuts a new campaign from Gut Miami titled, “Wholly Committed to Whole Fruit,” showcasing the brand’s commitment to using whole fruit as the first, or main, ingredient in its products.   Unlike fruit flavored snacks from other brands, which use juice, fruit flavoring, or a small amount of fruit concentrate which only includes select parts of the fruit, Welch’s Fruit Snacks continues their dedication to offering premium and true fruit snacks, which are made with Whole Fruit, meaning every edible part of the fruit — peel, skin, and pulp ..read more

Corona, an AB InBev global brand, is once again putting its passion for nature into practice, through a global partnership with Tripadvisor, the world’s largest digital travel community. Together, Corona and Tripadvisor will share new opportunities and recommendations that inspire people to disconnect and spend more time outdoors.   At the heart of the partnership is the launch of the Corona Global Hub, a digital ecosystem that has Corona-curated travel guides and itineraries, first-hand traveler insights and reviews, all designed to inspire people of legal drinking age to decide their ..read more