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Reviewing outlines and content pieces can take time, especially if you are a slow reader like me. So let’s get you some of your time back by off-loading this work. We’ve built a proof of concept CustomGPT to review outlines/notes/snippets of content, etc. so you can have more time to work on more strategic initiatives. This CustomGPT is built to give your content a first pass and let you know if it aligns with your business and brand guidelines. In seconds, instead of many minutes, you will be able to act on the next steps ..read more

Google ad campaigns are constantly evolving and it can be difficult to identify which campaign type will help you not only hit your paid media goals but also hit your business goals. In this blog, we will cover the key differences between these campaign types and the best use cases for each.  ..read more

Importance of Social Contrary to popular belief, Social Media is not just about sharing memes or stalking old high school friends. For businesses, social media is a goldmine waiting to be tapped. And Paid Social Advertising? That's like having a turbo boost strapped onto your marketing efforts ..read more

We're here to share all our learnings, so here's access to a free custom GPT to help you categorize your competitors the same strategic way that Seer does. Click here to check it out (you'll a need ChatGPT Plus subscription ..read more

I've been having a lot of convos at Seer over the past year that all start with the same question: Why isn't Google winning at AI? They have the data, the money, the talent, AND they invented many of the critical breakthroughs that got us where we are today. Yet, they aren't winning in AI. Why ..read more

Limited Budget and Imagery Makes Video Ad Animation Challenging We’ve worked with multiple clients who often have a limited image library with no video content or the budget to shoot footage, but still need to produce video ads to improve click-through-rates with their paid media campaigns ..read more

At Seer, we’ve been challenging each other across all departments to educate ourselves on ways to incorporate AI into our day-to-day. We’ve found that AI can give us time back to focus on areas that can provide the most value through personalized, customized approaches to client business challenges and needs.  ..read more

The Google Search Partners program, established in 2003, provides a network of Google partner websites where search ads may be displayed. Digital marketers may not realize the option to run ads on these search partners is auto-enabled when creating a search campaign for the Google search engine. Let’s dive in and explore who and what these search partners are all about ..read more

The only consistency in our ever-changing digital marketing world is that it’s always changing.  With this in mind, it can be overwhelming for a brand to find an impactful strategy ..read more