Happy 2021! I’ve been behind on posting here (it’s been almost 6 months!) so I apologize for the delay, but I’ve got a lot of great things to share Recent Blog Posts I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter?: I often field questions like “Who should be responsible for [X]?” (where X is a specific activity or deliverable like market sizing, launch planning, or creating a product growth plan). In this blog post, I address whether the ans ..read more

LinkedIn Live: Customer Research in the COVID Era (August 26, 2020) I’ve done a lot of different types of presentations, but this Wednesday, August 26 I’ll be participating in my first ever LinkedIn Live session. The event — Customer Research in the COVID Era — is at 12pm US Eastern time / 9am US Pacific and will feature a live video conversation where you can join in by posting questions and comments in real-time. I’m excited to be co-hosting this session with my Forrester colleague Kelly Price, a senior analyst serving customer experience (CX) professionals. Part of Kelly’s research focuses ..read more

Product Management During a Market Crisis My last post on this blog was February 9, 2020. A lot has changed in the world in the last 4 months. Part of the reason that I haven’t posted here is I’ve been so busy with helping product management leaders and product managers deal with the impact of COVID-19 on product management — hosting virtual discussions with product leaders, giving advice 1-on-1 product management clients, and doing a lot of research and writing. If you’re not a Forrester SiriusDecisions client, that’s okay — I’ve published two posts on the SiriusDecisions blog on this topic ..read more

Top Product Management Leadership Priorities For 2020 You may remember me posting last fall about some research we were working on at SiriusDecisions/Forrester to understand the biggest challenges and priorities of product management leaders. We had a great response — thanks to all who participated! — and the results are now available. You can read a summary of the findings in this blog post — What Are The Top Product Management Leadership Priorities For 2020? — which was published on Forbes.com (pretty cool!). We’ve also summarized some of the key findings in the free e-book “Product Ma ..read more

Last Chance: Product Management Leader priorities survey As part of some ongoing research I’m leading at SiriusDecisions to improve the effectiveness and efficiency of b-to-b product management organizations, we’re conducting a short 5-question survey of product management leaders to gather more data on their challenges and priorities. We conducted a similar survey in 2014, so this will allow us to see trends and changes over the past five years. Will you take 3 minutes to participate? We’ve already received a ton of great responses, but we’re keeping the survey open through Thursday ..read more

SiriusDecisions/Forrester is hiring! The team that I lead at SiriusDecisions — our Product Management Research and Advisory service — is growing! We’re looking for an experienced product management leader who is ready for the next stage and challenge in their career. If you…. Have a passion for b-to-b product management Love to solve challenging product innovation and lifecycle management problems Get a sense of accomplishment from helping others …. then you could be the next addition to the SiriusDecisions product line team at Forrester. Read more about what the job entails and what we ..read more

Three Tips for Getting More Value From Product Enhancements Many product teams – especially those working on software-as-a-service offerings – spend most of their time and energy enhancing existing products. Unfortunately, randomly adding features to products without a plan for making sure users know about and get value from them is a common mistake I see product managers make. My post on the SiriusDecisons blog — Three Tips for Getting More Value From Product Enhancements — provides some simple recommendations to make sure that all of the hard work to add enhancements is worth it to your c ..read more