How to Evolve Your PR Measurement Efforts
Spin Sucks: Professional Development for Communicators
by Gini Dietrich
2d ago
Don't miss out on this comprehensive PR measurement overview from Gini Dietrich, featuring tips, tools, and forward-thinking strategies for evolving with the industry. The post How to Evolve Your PR Measurement Efforts first appeared on Spin Sucks ..read more
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Content Writer vs. Copywriter: Feel the Difference
Spin Sucks: Professional Development for Communicators
by Olesia Filipenko
6d ago
Learn the key differences between a content writer and a copywriter—and what to ask of each of them—in this guide by Olesia Filipenko. The post Content Writer vs. Copywriter: Feel the Difference first appeared on Spin Sucks ..read more
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10 Tips for Better PR Pitching Results as Media Layoffs Continue
Spin Sucks: Professional Development for Communicators
by Frank Strong
2w ago
Earned media continues to get more fragmented and more challenging to secure. Frank Strong shares some creative ideas for your PR pitching. The post 10 Tips for Better PR Pitching Results as Media Layoffs Continue first appeared on Spin Sucks ..read more
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The PESO Model™: A 2024 Comprehensive Guide 
Spin Sucks: Professional Development for Communicators
by Gini Dietrich
2w ago
Continuous evolution is key in the PESO Model™. Gini Dietrich shows you how to stay agile and adapt to new media consumption trends to keep your strategy effective and relevant. The post The PESO Model™: A 2024 Comprehensive Guide  first appeared on Spin Sucks ..read more
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Unlocking the Power of Mentorship: A Guide for Communications Pros 
Spin Sucks: Professional Development for Communicators
by Philip Tate
3w ago
Mentoring is a powerful tool for career growth, both for mentors and protégés. Philip Tate describes how to leverage mentorship at any point in your career. The post Unlocking the Power of Mentorship: A Guide for Communications Pros  first appeared on Spin Sucks ..read more
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A Roadmap for Successful Book Publicity
Spin Sucks: Professional Development for Communicators
by Gail Sideman
1M ago
Gail Sideman says book publicity is a marathon, not a sprint. She breaks it down into a step-by-step process for a successful launch. The post A Roadmap for Successful Book Publicity first appeared on Spin Sucks ..read more
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How Men Can Become Allies for Women to Increase Equality
Spin Sucks: Professional Development for Communicators
by Gini Dietrich
1M ago
Explore the pervasive double standards that women face in the workplace, from being underestimated to experiencing bias in social climbing. Gini Dietrich sheds light on the challenges and offers insights into how both men and women can foster equality at work and beyond. The post How Men Can Become Allies for Women to Increase Equality first appeared on Spin Sucks ..read more
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10 Essential Ways PR Pros Can Make an IPO Successful
Spin Sucks: Professional Development for Communicators
by Paul Wilke
1M ago
Paul Wilke shares 10 steps for how companies can use a PESO-based approach for a successful IPO. The post 10 Essential Ways PR Pros Can Make an IPO Successful first appeared on Spin Sucks ..read more
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Unlocking the Essence of True Thought Leadership
Spin Sucks: Professional Development for Communicators
by Gini Dietrich
1M ago
Ever wonder what sets true thought leaders apart? It's not just about sharing articles with a 'Loved this!' It's about expressing ideas that inspire change and demonstrate expertise. Gini Dietrich has more. The post Unlocking the Essence of True Thought Leadership first appeared on Spin Sucks ..read more
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Getting the Most Out of Your Marketing Videos in 2024
Spin Sucks: Professional Development for Communicators
by Tony Gnau
1M ago
Want to create a better video strategy for 2024? Tony Gnau shares five questions that will get you there. The post Getting the Most Out of Your Marketing Videos in 2024 first appeared on Spin Sucks ..read more
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