How to Create an Editorial Calendar for Your Business
The Copybot
by Jesse
4y ago
Creating an editorial calendar doesn’t have to be complicated. Sure, for magazines, news organizations, or multimillion-dollar marketing campaigns, there’s a lot of moving parts. But for individuals, small businesses, and startups, editorial calendars can be simple and straightforward. Before moving on, there are a few housekeeping items I want to run by you. First, it’s essential to figure out how much time you can realistically commit to creating content. Your experience, skills, and life circumstances (family, employment, etc.) will influence how much you can create. If you’re just getting ..read more
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9 Reasons Why You Must Create an Editorial Calendar
The Copybot
by Jesse
4y ago
There’s one common challenge every business faces: Creating consistent content. From the demands of writing blog posts, updating social media, exploring new opportunities, and more, every content team will face the challenge of consistently creating content. This is especially true with marketing media companies. There may be  those moments of inspiration—where you or your team conjure up a flurry of ideas. Knock out a few quick ideas. And then … nothing. Your well runs dry. The ideas begin to cease. And the demands of your day- to-day business provide you with little to no time to do any ..read more
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How to Build a High-Performing Content Marketing Team: 7 Key Functions
The Copybot
by Jesse
4y ago
There’s more to content marketing than creating content. After all, your work doesn’t end when you hit the publish button. To create a successful content marketing strategy for your business, you have to continue to develop new content, measure the results of your work, and adapt what you’ve done in an ongoing cycle of optimization. If you want your content marketing efforts to succeed, you need an individual or team to oversee the work to ensure it receives the attention it deserves. Not having a group in place with clearly defined roles is a recipe for unfulfilled desires. There’s no one-siz ..read more
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How to Write a Nonfiction Book: 4 Steps and 24 Writing Tips
The Copybot
by Jesse
4y ago
“I have a book in me.” This is what 81 percent of people in America feel. Like you, many people long to write a non-fiction book, share an idea, or capture a moment in history. Every year, many of these people express their desire by writing a book. In 2013 alone, more than 1.5 million books were published.  That sounds like a lot of books—and it is. But if you do the math, the number of books published every year is only a fraction of the people who’ve expressed an interest in writing a book—which makes perfect sense.  Writing a book isn’t for the faint of heart. It requires more than a good ..read more
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10 Storytelling Tips Every Copywriter Should Know
The Copybot
by Jesse Wisnewski
4y ago
Stories are a powerful copywriting tactic. You can use stories to … connect; teach; inspire; and persuade … … your target market. This isn’t some sort of pop-psychology hack, either. The latent power of stories is not only proven in their ubiquitous existence in every culture throughout history. There are scientific benefits to storytelling and a truckload of anecdotal evidence. For example, Buffer increased their reader engagement 300% when they incorporated storytelling into their content. When telling a story to promote your business, people don’t want to hear about your company. Instead ..read more
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Problem-Agitate-Solve: The Best Formula for Writing Persuasive Copy
The Copybot
by Jesse Wisnewski
4y ago
Writing persuasive copy is challenging.  Your time is limited.  You have multiple writing projects you need to complete.  You don’t have sufficient time to prepare.  You struggle with self-doubt. I get it.  I’ve been there, done that, and on many occasions, I still do it today.  Thankfully, you—(and I)—don’t have to wallow in self-pity.  There’s a really practical way you can … write faster; feel confident about your work; and  get better results. This isn’t a course, book, or Snake Oil I’m peddling either. It’s a simple copywriting formula you can learn today, and it’s called “problem-agitat ..read more
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