How To Use Social Media As A Tool For Building A Network
Social Media For Law Firms
by Colleen Nichols
2y ago
Social media is a complex system. It’s important to remember that this system is still new. What do all new inventions have in common? The laws governing what they can and cannot do are young and subject to change. That’s something to keep in mind as you use social media to build your own network — especially when that network will include friends and family, prospective and new clients, and even adversaries. Be careful when contacting these individuals, and don’t get yourself sued! Let’s say you know your clients are looking for a business contracts dispute attorney. That means this specific ..read more
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How To Use Social Media To Make Conversions
Social Media For Law Firms
by Colleen Nichols
2y ago
Obviously the goal of any interaction with prospective clients on social media is ensuring they turn into billable hours down the road. What is the one thing you hear from these prospective clients more than anything else? More than likely, “I can’t afford a lawyer.” In order to make the most conversions, you need to make sure these individuals understand the entire process. How they believe it works isn’t how it really does. First and foremost, invite all prospective clients in for a free consultation and explain that free consultations are the standard, not the exception. Provide as much inf ..read more
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What Platform Do Most Lawyers Use Often?
Social Media For Law Firms
by Colleen Nichols
2y ago
Social media trends change from year to year — and certainly, the onset of a pandemic upended trends that had already been ongoing. LinkedIn continues to be the most used, and most useful, platform for lawyers looking to expand their network and make connections with like-minded individuals or organizations. According to an ABA 2018 survey, more than a third of law firms find new clients on social media. Even more gain new clients through social media marketing Do all lawyers use the same platform? No. Which platform makes the most sense for a particular lawyer depends primarily on the practic ..read more
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Everything To Know About Social Media Defamation
Social Media For Law Firms
by Colleen Nichols
2y ago
Businesses are commonly the target of defamatory remarks made on social media — and so are law firms. Legal entities are also guilty of making comments that can land them in legal hot water. Here’s everything you need to know about who and how to sue, and how to avoid making defamatory remarks of your own on social media platforms like Facebook, Instagram, and Twitter. These platforms have all taken a stronger stance against online bullying in recent months (something to keep in mind as you read). What is defamation? Generally, an individual or organization can sue when another individual or o ..read more
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Can Someone Sue Your Practice For Social Media Posts?
Social Media For Law Firms
by Colleen Nichols
2y ago
One of the most common pieces of legal advice a client will receive from lawyers during litigation is also the simplest: stay offline. That means don’t text or instant message friends or family. Don’t post to social media for any reason. Don’t post to message boards. Don’t send emails. In general, don’t surf the web for communication purposes unless paying bills. Lawyers will be the first to admit that clients rarely follow this golden rule — and they’re even likely to break it themselves. It can be difficult for lawyers to remember that they can become defendants almost as easily as they can ..read more
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Should Business Owners Join “Truth Social?”
Social Media For Law Firms
by Colleen Nichols
2y ago
You’ve probably heard by now that former president Donald Trump is building his own social media platform — perhaps not so aptly named, Truth Social. What is the purpose of this platform? Well, it’s a direct response to losing his access to Twitter and Facebook. He was banned on these platforms for spreading misinformation after the Capitol insurrection on January 6, 2020.  But Truth Social is also a stern rebuke of business as usual, which is how Trump operates. GETTR CEO Jason Miller said, “This is about taking power away from Silicon Valley oligarchs and decentralizing more, so it’s no ..read more
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What To Do About Social Media Fake Reviews
Social Media For Law Firms
by Colleen Nichols
2y ago
While social media platforms are extraordinarily useful for growing businesses, there are a number of pitfalls almost impossible to avoid. In this age of misinformation — and outright lies — fake ratings and reviews are more common than ever. Many people even accuse big businesses of stymieing the growth of smaller businesses by paying for reviewers to leave bad ratings. This can deter customers and clients.  Big tech has done very little to counter or investigate such claims, which means a larger battle can be expected in court. Small business owner Bruce Billson said governments should ..read more
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Should Your Social Media Posts Reflect Customers’ Beliefs — Or The Truth?
Social Media For Law Firms
by Colleen Nichols
2y ago
Being an attorney means providing clients with a vigorous legal defense even when you know they’re guilty. And that means you can’t always choose clients who support your own beliefs. For some, it means catering to the widest audience possible. Should your social media posts reflect your customers’ beliefs — or the truth? It’s a tricky situation to navigate when you know how many clients might have radical beliefs. First and foremost, part of being a lawyer is nobility. You might be a shark in the courtroom and in defense of your client, but that doesn’t mean you can resort to lies and deceit ..read more
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Is Social Media Regulated?
Social Media For Law Firms
by Colleen Nichols
2y ago
You might think the obvious answer is “yes” when someone asks whether or not social media is regulated. And of course technically it is. But many others would roll their eyes and say “obviously not.” This is the result of many years of media attacks against social media platforms, some justified, some not. While social media creators and the platforms themselves of course have some level of responsibility to the content disseminated across these platforms, they can’t be held responsible for the level of perfection desired by the media and governments. There are billions of posts across many pl ..read more
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How To Balance Social Media Marketing With Mental Health
Social Media For Law Firms
by Colleen Nichols
2y ago
Respect for your clients should be the number one priority, right? That means you need to keep a few things in mind when advertising using social media. First, you do need to advertise and social media is one of the most effective ways of doing it. Second, new research shows that social media use can have a serious impact on mental health. Third, any social media marketing strategy should also mitigate these impacts. Making life worse for your clients isn’t an option. In a way social media is like porn. It can leave users with unhealthy or unrealistic expectations of how people should look or ..read more
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