Evolving Google Analytics for more insightful measurement
Google Analytics Products
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3M ago
New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt ..read more
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What’s next for Analytics 360
Google Analytics Products
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8M ago
Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance ..read more
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Turning data into results with data-driven attribution
Google Analytics Products
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1y ago
Showcasing how Mercedes-Benz Germany increased performance with data-driven attribution, and introducing new ways to see success with this model ..read more
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Introducing two new solutions powered by Ads Data Hub
Google Analytics Products
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1y ago
Ads Data Hub helps advertisers, agencies and measurement partners do customized analysis of campaigns while protecting user privacy. More than 3,000 brands, agencies, and measurement partners use cloud-based Ads Data Hub to perform analyses for their specific business objectives. Customers of Ads Data Hub have different needs, so we’ve created more specialized entry points to get started. Marketers require tools to quantify a consumer’s path to purchase and the ability to activate new audiences. At the same time, measurement partners conduct third-party assessment of metrics such as video vie ..read more
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Turn insights into ROI with Google Analytics
Google Analytics Products
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1y ago
Three years ago, we introduced Google Analytics 4, a re-imagined tool that helps you get a complete view of consumer behavior across web and app by using first-party, modeled data. This is critical in an evolving privacy and technology landscape, where marketers have to rethink their approach to measurement in order to keep getting the insights they rely on. Today we’re introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, actionable reporting and new integrations. Make the switch now to Google Analytics 4 with helpful solutions Earli ..read more
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Prepare for the future with Google Analytics 4
Google Analytics Products
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2y ago
In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology t ..read more
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Use these tools to boost Web Stories performance
Google Analytics Products
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2y ago
Once you’ve created content in the form of Web Stories, you’re probably wondering who your Web Stories are reaching and whether they’re resonating with your audience. Google Analytics and Data Studio are easy-to-use tools that help you understand how your Web Stories are performing on your website — or anywhere else on the web. Viewing Web Stories performance in Google Analytics The first step to measuring your Web Stories performance with Google Analytics is to set up tracking. Most Web Story editors, including Web Stories for WordPress, MakeStories, Newsroom AI and others, provide a simple ..read more
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It’s time for a new EU-US data transfer framework
Google Analytics Products
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2y ago
If you rely on an open, global internet, you’ll want the European Union and the U.S. government to agree soon on a new data framework to keep the services you use up and running. People increasingly rely on data flows for everything from online shopping, travel, and shipping, to office collaboration, customer management, and security operations. The ability to share information underpins global economies and powers a range of services like high-value manufacturing, media, and information services. And over the next decade, these services will contribute hundreds of billion euros to Europe’s e ..read more
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Future-proof your measurement with the new Google Analytics
Google Analytics Products
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2y ago
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Introducing the new Analytics 360
Google Analytics Products
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2y ago
Earlier this week, we announced that the new Google Analytics is ready to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term — with privacy-safe solutions and machine learning at its core. Today, we’re introducing the new Analytics 360, which builds on the foundation of Google Analytics 4 properties to address the measurement needs of large advertisers and agencies with more customizations, increased scale, and enterprise-level support. Flexible tools to fit your organization’s needs As a large company, you may have mul ..read more
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