In today’s market, merchandisers are facing the pressure to increase conversion rates and customer lifetime value by creating engaging, personalized commerce experiences. While a Composable Commerce approach promises the flexibility to meet the requirements quickly, the reality is that complexity of building a frontend has left brands with heavy reliance on technical teams, delayed time-to-market for new features & experiences, and expensive time-consuming integration builds. All of these complexities means brands are missing growth targets or abandoning a composable approach altogether. B ..read more

We’re excited to share the latest addition to Product Experience Manager: an additional filter that will revolutionize the way you manage your product catalog and ensure all of your products make it to your site. Say hello to the "node assignment filter" – your new best friend in product filtering capabilities! Now, you may be wondering, what exactly does this new filter do and why is it so crucial for your success? Well, let's dive right in. Picture this: you've spent countless hours curating the perfect product assortment and optimizing your catalog. But alas, some products mysteriously go m ..read more

Today, online commerce is centered around driving traffic and conversions to websites. Lately, I’ve been thinking, what happens when ChatGPT-style search engines send people answers, rather than links?  In recent months, both Microsoft and Google released chat-enabled, question-answering search offerings powered by generative AI. Google also recently announced a conversational integration into its Shopping Graph. While some AI chat answers seem cut from the movie “Her,” others are surprisingly useful, compiling information from multiple sources. Frankly, chat answers take some getting use ..read more

Creating a shoppable landing page should be easy. But, for many commerce brands, standing up a shoppable landing page requires heavy IT involvement. These types of delays don’t work for marketing teams or agencies that want to run a timely campaign or collaboration. Elastic Path is changing that by introducing easy-to-create, no-code shoppable landing page capabilities — making it possible to experiment with your existing commerce platform without the wait. Let’s dig into why commerce experimentation has been so difficult to date, and how shoppable landing pages will become fresh ground for ex ..read more

At Elastic Path, we aim to simplify the lives of merchandisers by giving them the control to unleash their creativity and innovate without reliance on IT for custom work. We also recognize the important role merchandisers play in supporting revenue goals and digital growth for brands. Forrester shows that implementing an effective bundling strategy can help increase revenue by up to 30% and increase AOV by 20%. That’s why we’ve built upon our bundling capabilities with bundles of bundles or “nested bundles”.  In this blog, I’ll share how nested bundles work and how you can use this strate ..read more

The global Integration Platform as a Service (iPaaS) market was estimated to be worth 3.7 billion in 2021. By 2026, the iPaaS market is anticipated to increase to $13.9 billion. When the market share of a business technology worth billions of dollars is slated to triple in half a decade, it’s likely to be lasting. So it’s no wonder that people are asking: What’s an iPaaS? Learn the definition of iPaaS and why it’s a growing technology. Then, learn the benefits of an iPaaS, what makes an iPaaS different from other forms of software technology, common iPaaS solutions, and why iPaaS is critical f ..read more

Like many tech trends that originate in China, social commerce seems promising for U.S. brands. However, given the economic pressures of late 2022 and 2023, some social giants like Meta have dialed back their investments in native social commerce channels. Even so, the growth of this medium is far from over. According to eMarketer, social commerce sales grew 34.4% in 2022, with a projected growth of 20% (to more than $107 billion) by 2025. With the addition of new data privacy changes from Google and Apple, many marketers have been hesitant to depend on third-party customer acquisition ch ..read more

So many products lend themselves to dynamic bundling. The other day, I was exploring outdoor pizza ovens online and landed on one that I wanted to buy. Accessories like a pizza paddle, wood pellets and other options for the stove were sold on separate sections of the website. For a high-intent buyer, it’s a no-brainer to offer these items as a bundle, providing choices for the consumer on which accessories to pick. So why don’t more companies do it?  Because it’s hard. The lack of ability to offer dynamic bundles is tied closely to the product catalog. Rigid, inflexible product catalogs e ..read more

This post was originally published on October 21, 2018 and has been updated for accuracy and relevance to the current market. In today’s world, a one-size-fits-all commerce approach won’t get the job done. It is crucial that brands within eCommerce consistently evolve with today’s market demands and the needs of customers. One of the best ways to do this? eCommerce microservices. eCommerce microservices allow you to meet customer expectations in a fast and flexible manner, so you can always stay up-to-date with eCommerce best practices and new technologies.  But are you aware of all there ..read more

eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends, it can be overwhelming to know where to start. When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experience, and expanding your business. Having a great payment processing setup gives you the freedom to w ..read more