Important change is systems change
Seth's Blog
by Seth Godin
15h ago
Willpower is overrated. If you want to eat healthier, don’t work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, widespread and resilient. We can push back on them with effort, but over time, the system usually comes out ahead. Once ..read more
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A bowl of rice
Seth's Blog
by Seth Godin
2d ago
It’s expensive. Hundreds of people were involved in getting you that simple bowl of rice. It involved countless gallons of water, hours of labor, gallons of fuel. A complex supply chain that ensured you got what you needed, in perfect condition, just as you were ready for it. And it’s cheap. The amount of time the typical person needs to work to earn enough to buy a bowl of rice is lower than it has ever been in history. It’s tempting to make the rice just a bit cheaper, just a tad more convenient. To pay even less attention so we can get back to whatever it is we were doing. But it’s useful t ..read more
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The two bicycle errors
Seth's Blog
by Seth Godin
3d ago
Momentum activities like public speaking, board sports and leadership all share an attribute with riding a bicycle: It gets easier when you get good at it. The first error we often make is believing that someone (even us) will never be good at riding a bike, because riding a bike is so difficult. When we’re not good at it, it’s obvious to everyone. The second error is coming to the conclusion that people who are good at it are talented, born with the ability to do it. They’re not, they have simply earned a skill that translates into momentum. There’s a difference between, “This person is a ter ..read more
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Patterns and chaos
Seth's Blog
by Seth Godin
4d ago
Finding a pattern that explains events that seem like chaos is a breakthrough. It offers us understanding and a lever we can use to make an impact. Sometimes, though, the breakthrough lies in understanding that there is no pattern, simply unpredictable noise. We need effort to find patterns. We need humility to accept the chaos ..read more
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Hungry (vs. not full)
Seth's Blog
by Seth Godin
5d ago
If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it’s easy to get confused about the difference between something that’s nearly empty (and must be refilled to ensure we keep going) and something that’s not quite full (which means that there’s room for more.) Keeping something full can be energizing, but it’s not required ..read more
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The new reality of old media
Seth's Blog
by Seth Godin
1w ago
Cable TV was a perfect storm. The number of channels that needed old movies and TV series to fill airtime almost exactly matched the number of worthwhile shows that were available. Which meant that A Wonderful Life, The Wizard of Oz, Seinfeld and MASH could be cornerstones of the culture for decades, not simply a few weeks or months. A fan could reasonably expect to see them all. Two things have changed for books, music and visual media: Shelf space and broadcast schedules disappeared. There’s room for everything, all the time. The cost of creating and publishing work in any of these media ha ..read more
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Retreat!
Seth's Blog
by Seth Godin
1w ago
We’ve managed to lionize, celebrate and elevate the mindset of “CHARGE!” Even when better judgment and experience would indicate that we’re often more likely to succeed with a strategic re-evaluation of the situation. Making a new decision based on new information isn’t weakness. In fact, it’s the opposite. No whimpering required. Retreating with enthusiasm is a sign of wisdom and long-term thinking ..read more
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Glib
Seth's Blog
by Seth Godin
1w ago
One of the valid complaints about some AI systems is that they make stuff up, with confidence, and without sourcing, and then argue when challenged. Unsurprisingly, this sounds a lot like people. We often end up with what we are willing to tolerate. Show your work and ask for receipts ..read more
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A branding exercise
Seth's Blog
by Seth Godin
1w ago
My friend’s organization is working with a branding studio to think about how they appear to people who don’t know them well. This is sometimes called ‘rebranding.’ What is almost always done in practice is actually better referred to as re-logo-ing. A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you. Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand. Begin with this: Your name doesn’t have to say what you do. Starbucks, Nike, Weste ..read more
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Bullies
Seth's Blog
by Seth Godin
1w ago
Bullies use intimidation and power to force others to act against their best interests. Bullies blame the victim, assuring everyone that they wouldn’t have to use force if people would simply go along with what they want. Effective bullies organize a small mob to enforce their wishes. Living and working with bullies is no fun. And it’s not productive or resilient. The blame that bullies spread is divisive. As a result, the bully separates the community instead of connecting it, using the power of the mob to harm the outliers. And a bullied community often cowers in fear instead of leaning into ..read more
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