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Seth's Blog
by Seth Godin
13m ago
Arguments about taste are more common than ever before. The long tail makes it easy to find what you like, and to talk about what you don’t. There’s no accounting for taste, and that’s a good thing. Because taste is useful. Flopping the toilet paper under or over the roll, Beatles vs. Stones, Chevy vs. Ford… the interactions and tribal identity that result from these discussions satisfies our need to be seen, to have agency and to be part of something. Sports fans don’t change the outcome of the game, but they have fun arguing about it. If you want to listen to Jamaican polka music, please do ..read more
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“I don’t learn that way”
Seth's Blog
by Seth Godin
19h ago
If you’re sitting on the dock, watching the swim class without getting wet, it’s more accurate to say, “I’m just watching.” There are plenty of theories on how different people learn. Online, we’re in the middle of the biggest learning experiment in history, with countless videos, podcasts and interactive courses teaching just about anything. In my experience, there are two uncomfortable pedagogical methods that lead to better learning outcomes: Doing it poorly on the way to doing it better Engaging with others in mutual support and exploration It’s certainly possible that you’re the rare le ..read more
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Noodling for professionals
Seth's Blog
by Seth Godin
2d ago
When Miles Davis recorded Kind of Blue with his sextet, they spent a total of four days in the recording studio. They created one of the bestselling and most important jazz albums of all time in less than a week. Of course, they’d been exploring for months. In clubs, in front of an audience, trading fours and taking risks. Studio time is expensive. Studio time should be de-risked. You’ll need to find a place to noodle. A place to take risks and do things that might not work, where the stakes are real but the stakes aren’t so high that you forget why you’re doing this work in the first place ..read more
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Fingerprints
Seth's Blog
by Seth Godin
4d ago
If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams shows that could have come from any streaming service. When your brand has fingerprints, don’t do things that require you to wear gloves ..read more
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Customer math for a new business
Seth's Blog
by Seth Godin
5d ago
How much does it cost to get a new customer? How much do you make from every interaction with that customer? How long does the customer stick around? How many new customers will existing customers bring you over time ..read more
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Complaints are a gift
Seth's Blog
by Seth Godin
1w ago
It’s easy to see a complaint as simple whining, the narcissistic impatience of someone who has enough insulation from the real world that they can share their dissatisfaction over just about anything. But a complaint unheard gives us no way to improve. In our current medical system, doctors can seek to minimize complaints, to explain them away with a negative test or a shrug of the shoulders. But the purpose of medicine isn’t to pass a test, it’s to improve the well-being of the patient. We’re under no obligation to embrace or even listen to a complaint. We can always help the complainant by s ..read more
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The obligations of the Town Hall
Seth's Blog
by Seth Godin
1w ago
A few hundred years ago, small towns in New England embraced the idea of the town hall. Citizens (at the time, just the white men) came together and worked through the town’s agenda. Each person could speak, each person could vote, it was direct and sometimes effective. Part of the innovation was the idea that each vote was equal, regardless of how much land you owned or wealth or status you had acquired. (Conveniently ignoring all the souls left out of the meeting.) When there’s no representative to blame, the responsibility feels different. When everyone in the room can speak, there’s also a ..read more
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The unwarranted smile
Seth's Blog
by Seth Godin
1w ago
When we do something nice for someone, a ‘thank you’ and a smile is nice to receive. And, in many parts of human culture, it’s a bit expected. But when something goes wrong, if we drop a plate or miss a turn or make someone late, it’s particularly delightful and memorable if we are greeted warmly instead of stomped on. The moments when it’s the most difficult to be kind are the moments where it matters the most ..read more
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Invention or discovery?
Seth's Blog
by Seth Godin
1w ago
We can agree that Isaac Newton didn’t invent gravity. It was here all along, but he gets some credit for naming it and describing it. And Columbus definitely didn’t discover North America. There had been people living here for tens of thousands of years before he arrived. After Niels Bohr began describing quantum mechanics, the atomic bomb became inevitable. The laws of physics combined with the game theory of competitive sovereign nations meant that sooner or later, it would be discovered. On the other hand, pizza, rap music and bean-to-bar chocolate are all inventions. The novelty, cultural ..read more
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Pet quirks
Seth's Blog
by Seth Godin
1w ago
Peeves make lousy pets. They undermine us and put us on edge. But quirks? Little eccentricities we see in the world that offer a cost-free smile. Habits or interactions that always make us a little lighter on our feet and open the door to better… They’re easy to find, not hard to adopt and don’t take much maintenance. Where are yours ..read more
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