Did you know that Canada currently ranks as the world’s ninth-largest economy based on GDP and that the average Canadian spends CA$2,703 on eCommerce purchases every year? The home of maple syrup and hockey, with its robust economy and digitally engaged population, stands as a compelling frontier for online retailers in North America and across the globe. Canada’s unique market dynamics, coupled with its high internet penetration and consumer purchasing power, all come together to create a fertile ground for eCommerce ventures. To help you succeed in it, this guide is going to focus on the mai ..read more

The journey of today’s buyer is more complex than ever, and personalization has become a critical game-changer as businesses strive to connect with their target audience in more meaningful ways. B2B personalization entails customizing your marketing, promotions, and interactions to suit the unique requirements of individual B2B clients. This approach aims to provide quicker, more pertinent, and more intimately tailored experiences for business clients, relying on precise targeting and deep comprehension of those clients. And personalization is worth doing, according to the statistics: one stud ..read more

One of the most important things you can do as a SaaS business owner is to make it easy for customers to switch subscription plans. If you’ve been in business for longer than a few months, you know customer’s needs change over time. Brands just like yours should adapt to your audience, or there’s a good chance they will cancel their subscription. Don’t believe me? Consider this: As of 2022, users are canceling subscriptions for good twice as quickly as they are starting new ones. This is due to industry saturation, economic struggles, and other factors that are likely out of your control. I’ve ..read more

Welcome to the March edition of our Commerce Matters Newsletter! This month, we have prepared a series of actionable resources meant to help you discover the power of loyalty programs. Also, you can explore the significant impact of UX micro-interactions on conversion rates, and unlock practical upselling tactics to boost your bottom line in the evolving landscape of online selling. Begin testing new ideas step by step, and you’ll soon be able to witness tangible results.   As in the next period, there are several celebrations around the world, we want to take the opportunity to wish ..read more

The Covid-19 pandemic transformed the retail industry for good. It made e-commerce an integral part of our lives. Today, businesses of all sizes are rushing to establish their online presence, making competition within this sector fiercer than ever. So what do these eCommerce businesses do to thrive and stay profitable? The short answer: embrace emerging technologies, especially AI. The global AI market is valued at over $196 billion. And according to McKinsey & Company, AI is bringing 20% additional revenue to the eCommerce industry. The incredible technology enables eCommerce businesses ..read more

Struggling to be heard in today’s noisy online world? In 2024, businesses find themselves at a crossroads—a convergence of abundant opportunities and formidable challenges. The digital landscape is teeming with content, every brand vying for attention. Amidst this cacophony, understanding the target audience becomes paramount. It’s important to dive deep into their challenges, preferences, and buying behaviors. This is where data comes in. To truly thrive in this environment, we must harness the power of Generative AI (GenAI). However, technological maturity remains a hurdle, and organizations ..read more

When it comes to eCommerce, the heartbeat of your business is a seamless online payment system. But amidst the digital buzz, false beliefs about online payments can hold merchants back from fully harnessing its power. For the savvy merchant, dispelling these misconceptions is crucial to staying ahead in the competitive game of online commerce. We’re here to set the record straight and arm you with the knowledge to guide your online payment strategy towards growth. Why should you be wary about these myths? Because your business decisions should always be based on correct data, sourced by reputa ..read more

Why should business roles bother with a compliance guide? Well, compliance is a very big deal these days, and it covers a lot of ground. Having a comprehensive guide can be very useful. In this article, we’ll dive into the most important compliance areas that affect SaaS companies. While we won’t get into the nitty-gritty that compliance and legal officers need, we’ll give you enough insight to get the gist of it. You’ll understand why it’s important, who’s responsible for what, and why compliance folks are counting on us – business people – to do our part. You’ll also be better equipped to co ..read more

As spring approaches, it’s time to seize the opportunity to maximize your eCommerce business’s potential during this season of growth. With some of the most exciting celebrations on the horizon, it’s just the right moment to strategize your eCommerce campaigns. This month, unlock valuable resources to craft compelling online selling strategies tailored to the upcoming festivities.  In this edition, delve into the secrets of mastering recurring revenue, explore ways to increase your earnings by adding a personal touch to your shopping cart with cross-selling, and embrace actionable retenti ..read more

Today’s consumers are not just looking for products and services; they seek experiences tailored to their unique needs and values. Personalization is the future (and the present) of marketing. Sustainability is also a major deciding factor. Subscribers across various sectors are increasingly vocal about their desires. They seek products and services that not only cater to their individual needs but also align with their environmental consciousness. This new focus on personalization and sustainability means businesses must adapt to stay relevant and succeed. Let’s take a closer look at why pers ..read more