MasterChow announces its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for 'Asli Chinese' cuisine, emphasizing credibility, trust, and relatability.  Chef Brar’s influence and reputation as a culinary figure are poised to enhance MasterChow's brand presence significantly. By leveraging his credibility and expertise, MasterChow aims to differentiate itself in the competitive packaged food market, particularly in the Asian cuisine sector. Through this partnership, the brand seeks ..read more

India's general elections, known as the Lok Sabha Elections, are a significant event in the country's democratic process. These elections determine the composition of the Lok Sabha, the lower house of India's Parliament, and play a crucial role in shaping the nation's future. With India's Lok Sabha Elections starting today, brands are actively encouraging citizens to exercise their right to vote. From social media posts to campaigns and digital ads, brands are emphasizing the importance of participation thereby urging citizens to step out and make their voices heard. By leveraging their plat ..read more

TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 31 matches of IPL 2024. According to it, during IPL 17 (2024), the count of categories and advertisers increased by 59% and 38% compared to IPL 16 (2023). The top five categories present in IPL 17 together covered 48% share of ad volumes with Ecom-Gaming leading the list. Also, throughout all the 31 matches of IPL 17, Ecom-Gaming dominated the category list. The report further states that Ecom-Gaming and Pan Masala were the common categories between IPL 17 and IPL 16. Among ..read more

Agnello Dias, the former Creative Chairman of Dentsu and Co-founder of TaprootDentsu has joined Spinach Experience Design as Co-founder.  Eshani Kumbhani, Co-founder at Spinach Experience Design, celebrated Dias' arrival in a LinkedIn post, considering it a transformative moment for the company. She expressed her pride in announcing Dias as the #cofounder of Spinach, emphasizing his invaluable role in taking the company to the next level. With over three decades of experience in creative excellence, strategy, and leadership, Dias has left a mark on the advertising industry. His previous ..read more

Svish, a D2C brand in men’s grooming and hygiene has announced its collaboration with Shikhar Dhawan. Dhawan will assume the role of a brand ambassador and invest in the brand.  Talking about the collaboration, Shikhar Dhawan said, "I am delighted to embark on this exciting journey with SVISH. Their commitment to innovation and quality aligns perfectly with my values. As an athlete, grooming is essential, and I am thrilled to endorse a brand that offers such exceptional products." Welcoming Dhawan, Jaideep Mahajan, Co-founder of Svish, said, "Shikhar Dhawan's association with Svish bring ..read more

ODN (‘Open Doors Now’) has bagged the e-commerce creatives and content mandate for the E-commerce platform ‘Iconic’ along with their in-house brand Iconic and international luxury brands including GANT, True Religion, Just Cavalli, DKNY, Antony Morato, Elle, Lindbergh, Brunn & Stengade and others. ODN has been tasked with creating and deploying comprehensive e-commerce Product Detail Page (PDP) content for Iconic. This includes conceptualising and conducting e-commerce catalogue shoots, crafting search-friendly and optimized product descriptions, taking listings live on all ..read more

Media.Monks India has appointed Shouvik Roy as the Chief of Brand Marketing to spearhead business transformation.   Bringing his experience and entrepreneurial spirit to the table, Roy assumes the role of orchestrating strategies, to fuel the expansion of the clientele at Media.Monks India. Roy’s role at Media.Monks will be working closely with Robert Godinho, the Managing Director at Media.Monks India, who was promoted to drive the company’s renewed focus on growth in the Indian market. Reflecting on his appointment, Shouvik Roy said, “Witnessing Media.Monks’ journey since its ince ..read more

Venke Sharma joined Sprinklr as VP - Global Head of Product Strategy. He will be responsible for refining the product narrative for Sprinklr Insights and improving GTM, simplifying implementation and driving adoption.   Prior to joining Sprinklr, Sharma was a part of The Walt Disney Company for an 11-year tenure during which he handled various responsibilities including Digital Marketing, CRM, Consumer Strategy and Innovation. In 2013 he started with a mandate to build and nurture the Digital Marketing and CRM capability across Star India Network. He then executed numerous digital m ..read more

The Cannes Lions International Festival of Creativity’s 2024 extensive content programme will showcase more than 150 hours of content, with around 500 speakers from across the spectrum of creativity. The Festival runs from 17 to 21 June, in Cannes, France. About this year’s line-up, Natasha Woodwal, Director of Content, LIONS, said, “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve used this to design a programme filled with a diversity of voices offering different perspectives of global challenges. Speakers include creatives ..read more

In large boardroom meetings, often there is someone in one of the corners who diverts the discussion off topic and talks about healthcare, sports, movies, or some personal anecdote–something very trivial. From these small insights, an idea is often picked that turns into something big. This ‘Small’ idea which turns into something ‘Big’ is the thought that the founders of TheSmallBigIdea had when naming the agency.  What started as a home-grown creative agency has now completed 10 years in the industry and has ventured into the MENA region. In the span of 10 years, TSBI has made a name fo ..read more