Publicis Groupe has announced a proposed change to the company’s governance, that will be put to a shareholder vote at its Annual General Meeting on 29th May 2024.  Publicis has experienced sustained momentum in recent years, prompting Maurice Lévy, Chairman of the Supervisory Board, to propose changes to the company's governance to the Groupe's governing bodies, in anticipation of the end of his mandate in 2025, aimed at further supporting this dynamic and the leadership teams behind it. This change would see the company shift from a structure corporation with a Supervisory Board and M ..read more

The Health Factory announces its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand's mission to inspire healthier eating habits by advocating for the consumption of the right bread for daily nutritional needs. Partnering up with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to captivate Gen Z and a broader audience through a social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage vi ..read more

The Oversight Board, Meta's semi-independent policy council, is shifting its focus to the handling of explicit, AI-generated images on the company's social platforms. Two separate investigations have been announced concerning how Instagram in India and Facebook in the U.S. managed AI-generated images of public figures after Meta's systems failed to adequately detect and respond to the explicit content. Following these incidents, both platforms have removed the media. The Oversight Board intervenes in cases regarding Meta's moderation decisions. Users are required to first appeal to Meta ..read more

Knowledge-sharing platform Quora has partnered with Social Samosa to organise Quoraverse, a three-city conference designed to empower marketers, advertisers, and agencies with the knowledge and tools they need to drive impactful campaigns. Scheduled to take place on April 24th in the three prime cities of our country: Mumbai, Bengaluru, and Gurugram, Quoraverse is for the inquisitive minds of marketing professionals, strategic visionaries, and creative luminaries coming together to master the art of engagement through Quora Ads. At the heart of this event lies a commitment to fostering a comm ..read more

The largest elections in the history of democracy are set to commence on April 19, 2024. The 2024 general elections will last 44 days to elect the 543 members of the 18th Lok Sabha. Approximately 970 million people out of a population of 1.44 billion people are eligible to participate in the elections. It will take in seven phases across the country. Anticipated to surpass previous records, the upcoming election is poised to become the costliest in the world. Expenditures by political parties and candidates aimed at garnering voter support are projected to exceed INR 1.2 trillion (equivalent ..read more

Cannes Lions has announced the roster of international specialists chosen to recognize outstanding creative and impactful endeavors worldwide this June. The Cannes Lions International Festival of Creativity, taking place from June 17th to 21st, will spotlight and honor remarkable work from various corners of the globe. The Awarding Jury comprises top-tier professionals spanning diverse fields, hailing from 54 markets—the most extensive representation of markets ever seen on the Awarding Jury. Here is a list of Indian professionals who secured their spots on the prestigious Cannes Lions 2024 A ..read more

Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly challenging industry. The Media Thrive Index is a response to the findings of Accenture’s third annual 'Reinvent for Growth' global entertainment study, which surveyed 6,000 consumers across 10 countries including India about their media consumption behaviors. The study highlighted a complex landscape of challenges facing traditional media companies in which marginal strategies won’t restore them ..read more

The social media platform 'Snapchat' has announced its intention to incorporate watermarks into AI-generated images on its platform. This watermark will feature a translucent version of the Snapchat logo accompanied by a sparkle emoji. It will be applied to any AI-generated image that users export from the app or save to their camera roll. The company stated on its support page that removing the watermark from images would violate its terms of use. However, how Snapchat plans to detect the removal of these watermarks remains uncertain.  Other major tech firms such as Microsoft, Met ..read more

4AM Worldwide, an integrated brand solutions agency has announced the appointment of Sriparna Tikekar as its Chief Creative Officer. The new appointment comes at a time when the agency is keen on strengthening its creative offerings to clients powered by innovation and technology to drive relevance and scale. In her new role, Tikekar will be responsible for leading the creative vision for 4AM and will work closely with teams on revamping the agency’s creative offering and structure, bolstering its content marketing and creative strategy, curating content services, and building brands of ..read more

Leo Burnett Mumbai, part of the Publicis Groupe India, has announced new appointments to its senior leadership team. The agency is poised to leverage its momentum and success, and the new leadership team will power the leap forward to the next phase of growth.  The new leadership structure is designed for a culture of empowerment, agility in decision-making, and the capability to drive more solutions for clients. The Leo Burnett Mumbai senior leadership team now comprises Abhimanyu Khedkar elevated as Managing Partner, Neetika Aggarwal appointed as Managing Partner, and Saurabh Dahiya as ..read more