Say Hello to the 7-figure ebook + ChatGPT.
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by Carolyn Elefant
1w ago
What if you could create a marketing tool in under seven hours that could generate seven figures in revenue? As I discovered accidentally in my own law practice, the e-book is one of the least expensive and most effective marketing tool out there. This humble ebook that I created back in 2010 has since generated… The post Say Hello to the 7-figure ebook + ChatGPT. appeared first on My Shingle ..read more
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Happy 20 Years to MyShingle!
My Shingle
by Carolyn Elefant
1M ago
Today, I celebrate 20 years of blogging at MyShingle. I’ll have much more to say, share and show next week; today’s post is simply a placeholder to mark this extraordinary event.   For past anniversary posts, check out last year’s post here from our Nineteenth Anniversary. The post Happy 20 Years to MyShingle! appeared first on My Shingle ..read more
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Biglaw Late to the Law Template Party
My Shingle
by Carolyn Elefant
2M ago
Via the LawSites blog, I learned that biglaw firm Wilson Sonsini’s subsidiary SixFifty just launched a marketplace where businesses can purchase document templates on an ala carte basis.  If the concept sounds familiar, that’s because it is: solo and small law firms have been selling templates for years now as a second stream of revenue… The post Biglaw Late to the Law Template Party appeared first on My Shingle ..read more
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Referrals Are Still the Hundred Million Dollar Standard for Lawyers Seeking Clients
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by Carolyn Elefant
3M ago
Four years ago in a post at Above the Law, I described my informal poll of thirty Facebook group participants and found that the overwhelming majority identified personal referrals – either from other lawyers or former clients – as their top source of business.  And a recent big win by a small Connecticut law firm ..read more
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Love These Days Like Any Other
My Shingle
by Carolyn Elefant
3M ago
When writer and memoirist Nina Riggs went through her first round of chemo for breast cancer, her husband shared how eager he was for the treatment to end so their life to return to normal.  To which Nina replied: “I have to love these days in the same way I love any other. There might ..read more
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The Best Advice on How to Start a Law Firm Comes From A Judge!
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by Carolyn Elefant
3M ago
For almost two decades, I’ve trolled the internet for good advice to share here on how to start or run a successful law firm.  And friends, let me tell you that it’s pretty slim pickings out there.  Many of the blog posts and e-books on starting a law firm are either written by the lawyer-version ..read more
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Start a Law Firm in 2023 – FREE Webinar October 18!
My Shingle
by Carolyn Elefant
4M ago
Are you thinking about starting a law firm? Or maybe you’ve just started and find yourself with more questions than answers. Fear not! It’s time for MyShingle.com’s annual webinar, Make 2023 the Year to Start a Law Firm.  Unlike many other start a law firm presentations that consist of war stories or focus on a ..read more
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Start a Law Firm To Serve Clients Biglaw Won’t
My Shingle
by Carolyn Elefant
4M ago
Ordinarily, you’d expect a large law firm to celebrate one of its lawyers securing a major victory at the United States Supreme Court.  But that wasn’t Kirkland & Ellis reaction last June following then-partner Paul Clement’s win in a major gun rights case. Instead, the firm announced that it would no longer represent clients in ..read more
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FREE Marketing CheatSheets for Law Firms
My Shingle
by Carolyn Elefant
4M ago
Are you overwhelmed by marketing options? Unsure whether marketing vendors are selling you a bill of goods? Trying to figure out what marketing will give you the best bang for the buck? You’re in luck.  MyShingle has just updated our Marketing Cheatsheets where we’ve gathered the stats and who, what, when, where, why and how on ..read more
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Make Money Mondays: Can Law Firms Use Nano Influencers for Marketing?
My Shingle
by Carolyn Elefant
4M ago
Three years ago when I first posted about lawyers using microinfluencers, TikTok was barely a blip on the marketing radar.  Fast forward to today, and social media platforms like TikTok and Instagram reels are empowering nano influencers, defined by Influencer Marketing as influencers with active social profiles, but fewer than 10,000 followers.  Brands are increasingly ..read more
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