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Kyda is a gathering place of knowledge where people from all over the world can learn what they need to know to boost success in business and their finances. It is NOT a motivation or feel-good program. Instead, we provide you here with guides, how-tos, and clear actions to take. Our focus lies on improving finances, becoming better at sales & marketing, and building your own business.
Blog
11M ago
Scarcity
Example of scarcity in action
We are the Rolls-Royce of our industry
How can you make your product more scarce?
Urgency
Offering more for the same
Under-promise, over-deliver
Pro-Tip for more sales
Whether it is a service, an idea or a product - we all have something to sell.
Or maybe you also would just like to gain more market share or increase the size of your business?
Whatever your reason might be, we have put together a number of ideas and street-tested tools to help you sell more, faster and better.
These tools can and will help you to get instantly more revenue with basically ..read more
Blog
11M ago
What is Sales Performance Management?
Sales is a Numbers Game
Defining your Sales Process
Sales Performance Metrics
Sales Business Metrics
Getting your Sales Team Focused
Generating ROI from your Salespeople
High Sales Performance Vs. Low Sales Performance
Better Sales Performance = Better Business Performance
Getting the most out of your sales teams, with efficient Management for the highest performance. In this article, we will show you some of the most important details in managing a sales team to maximize results.
What is Sales Performance Management?
Sales Performance Management (SPM) is ..read more
Blog
11M ago
Creating an irresistible offer
Let your offer build trust
Reducing the risk
Stacking benefits
What not to include in your sales offers
How to create an irresistible offer - Summarized
Your friends are asking you to go out with them, but you really don't feel like it.
One of your friends offers to pick you up and drop you back home at the end of the night because he will stay sober and drive tonight.
… okay, not bad, but still you prefer staying at home.
You find out there is one of your favorite artists performing at the club tonight.
… well, that’s awesome but still, you are tired and it has ..read more
Blog
11M ago
Why most advertising is wasting money
Positioning
Who is it for?
A clear message
Communicating with a 5-year-old
Length of your ad copy
The importance of color
Psychological pricing
Make buying easy
The most powerful secret in advertising
“I know that half of my advertising money is wasted, the problem is I have no idea which half.”
- John Wanamaker
If you want to build a business that will grow, scale, and thrive there will at one point or another be advertising necessary.
Even though we write a lot about sales as well, advertising and marketing are the first lines to interact with the custom ..read more
Blog
11M ago
Sale!
Expertise
Improve Design and Packaging
Coupons
Derogate the price
Explain why people are making a good deal
Bundles & Packaging
Education
Increase your speed of delivery
Amortize the price
Demonstrate the value
Show what other people pay elsewhere
Deadlines and scarcity
13 ways to increase the (perceived) value of your products.
The golden rule of any business is that a person will only buy a product if the value they receive from the product exceeds the value of the money paid for it.
Hence, a good product is actually the basis of all business transactions and by including as much v ..read more
Blog
11M ago
Facts about Sales Training
What is Sales Training?
Why do companies invest in Sales Training?
Is your business ready for Sales Training?
Start your Sales Training by onboarding new Sales Reps
How To Create Sales Training
How to Measure Sales Training Success
Finding Material for Your Sales Training
Use Scripts to reinforce your Sales Training
Make Your Sales Training Practical
Involve your Team
How to get a Top Sales Trainer cheaply
Include role-playing in your Sales Training
How to Schedule your Sales Training
Facts about Sales Training:
Sales Training has an average ROI of 353% fo ..read more
Blog
11M ago
Why should you test marketing and sales strategies?
Rules for a great experiment
Define your budget
Embrace failure
Know your outcome
Change your approach
In both sales and marketing, one of your main tasks will be to stay ahead of your competitors. As both of these fields quickly evolve and have many moving variables integrated into them, this brings up a certain question:
From the many options you have to sell or market your product, which one will be the right one for you?
The simple answer is that you can’t know what works for your business until you really try it.
In this article we will ..read more
Blog
11M ago
What is a Target Audience?
How to define your Target Audience
Building your Target Audience
Evaluate your results
Reach your Target Market in the right way
Congregating of Audiences
No matter what your product or industry is, we are all in business to sell something ultimately.
And that requires you to have a clear strategy in place for gathering attention in marketing and later on a properly designed sales process to convert that attention into buying customers.
There are a myriad of tools that can help you to achieve this, most of which we have already covered in our blog posts such as Build ..read more
Blog
11M ago
Why are sales important for the success of your business
Determining the factors responsible for Sales Performance
Establish Responsibility
Hiring the right people
Get all your people involved
Establish effective communication
Gather honest feedback
Create an effective meeting schedule
Do your employees know what to focus on?
Have a vision for the entire company
Align the entire company to purusue one goal
Base decisions on data
Establish regular trainings
How will your marketing help sales performance?
Using the law of large numbers
Test an see what works
Why are sales important for the succe ..read more
Blog
11M ago
Why some people might resist selling at first
Productivity and time management
Selling is a numbers game
Believe in your product
Find the right way to sell your product
How to sell
Find out about your prospect all you can
Failure is just opportunity in disguise
In our previous blog post we covered what makes customers buy and what's important when you open up your first business in order to make some sales.
This time we will dig a little deeper - here in this post we got some tactics for you that will immediately result in getting first customers and get you results fast.
These strategies work ..read more