In 2023 we announced that we would partner with VideoAmp to power Relo’s ability to give sports rights holders, media companies, brands, and agencies a highly accurate, real-time resource for measuring the value of on-camera sponsorships through broadcast viewership ..read more

Sports sponsorships are a multi-billion dollar industry that is growing rapidly every year. Brands are investing in sports sponsorships with hopes of achieving a favorable perception and increased sales through brand loyalty. However, measuring the return on investment (ROI) of sports sponsorships is a complex task.  This article aims to provide marketing executives who have, or are thinking of, participating in sports sponsorships with useful insights on how to measure the influence of sports sponsorship on brand perception ..read more

Although Formula 1 has long been considered to be the pinnacle of motorsport, the sport has experienced unprecedented growth in new markets in the last few years—especially in the United States. This has led to a dramatic rise in sponsorship deals and an increasingly competitive landscape for brands looking to make their mark with a global audience. At a tactical level, this new environment means changes in what both F1 teams and brands are looking for out of their partnerships. It also means an increased desire for the ability to measure media performance across a range of platforms where te ..read more

Sports sponsorship is a multi-billion dollar industry that offers countless opportunities for businesses and organizations looking to increase brand recognition and customer retention. Sponsorship can take many forms, such as being the official sponsor of a team's jersey patch or hosting events that support athletes. It is more important than ever for companies to understand the psychological effects of sports sponsorship and how it can impact consumer decision-making. In this blog post, we explore the psychological effects of sports sponsorship and the ways in which companies can benefit fro ..read more

Super Bowl LVIII, the grand spectacle of American sports, not only brings together the best football teams but also showcases the pinnacle of advertising creativity. As millions of viewers tune in for the game, they eagerly anticipate the commercials that have become an integral part of the Super Bowl experience. This year was no exception, with brands vying for attention with memorable, entertaining, and sometimes thought-provoking ads.  ..read more

As we gear up for Super Bowl LVIII in Vegas this week, we thought it’d be interesting to dig in on last year’s performance for the sponsoring brands. We all know this is THE broadcast event of the year, capturing the eyes of millions, which means brand visibility can translate into substantial value well into the millions. At the epicenter of televised advertising, Apple Music and Gatorade emerged as the ultimate victors in the battleground of broadcast value during Super Bowl LVII.  ..read more

On January 31st, Relo Metrics hosted a virtual women's football collab. Speakers from different aspects of sports came together to converse and collaborate on how to maximise the sponsorship value of women's football. The speaker panel comprised Maya Herm representing Relo Metrics, Nancy Hensley from Mercury 13, Jonny Madill of Sheridans, Juliet Aldersley of B-Engaged, and Ore Abiona from Southampton FC. Some topics covered included:  ..read more

Sponsorship is critical in sports events as it enables brands to tap into a diverse and engaged audience, establish brand credibility, and improve return on investment (ROI). However, assessing sponsorship effectiveness remains a challenge for many brands, especially when the metrics used are not aligned with the objectives of the sponsorship. As such, this blog will highlight the key performance indicators (KPIs) that brands should consider to evaluate sponsorship effectiveness in sporting events. These KPIs will help senior executives in sports sponsorship marketing to make informed decisio ..read more

Sponsoring a sports team, league, or event is always a strategic decision, even more so when it comes to professional sports. The sports scene is one of the most lucrative sponsorships in marketing, with many brands investing extensively to attach their names to prestigious athletic clubs and major events. As such, it's essential for businesses to evaluate whether their investment in sport sponsorship is worth the cost. So how does one measure the return on investment (ROI) of sponsorship in professional sports leagues? In this blog, we'll discuss the assessment of sponsorship value in profes ..read more