For marketing and sponsorship teams, your pulse quickens on game day. It’s not just about the touchdowns, goals, or baskets; it’s about the entire experience, and content plays a pivotal role. Game day posts aren’t just updates; they’re an integral part of the fan journey. As teams battle it out on the field, smart digital strategies can elevate followers’ engagement and sponsorship exposure. Importance of Game Day Posts Game day content serves as the bridge between the fans and the heart-pounding action on the field. It’s the digital cheer that resonates globally, connecting fans in a shared ..read more

Team Heretics has been a part of the Blinkfire family for the past four years. The organization boasts the widest fanbase, with 7.4 million social media followers, among Spanish esports clubs and continues to work daily to stay at the forefront of social media, while delivering  commitments to sponsors and managing the various teams, players, and influencers under its purview.  In our Customer Spotlight series, we aim to learn more about the leading professionals who use our platform daily like Alejandro Roldán, Business Intelligence & Data Analyst at Team Heretics. Alejandro sta ..read more

Another Formula 1 race, another victory for Max Verstappen. Well, in this case, two victories as the Dutch driver not only won on Sunday but also secured the top spot in the first sprint race of the season. Beyond the asphalt, we’ve analyzed some of the most notable insights surrounding the Chinese Grand Prix. Guanyu Zhou, the hope of an entire country Guanyu Zhou, representing Stake F1 Team Kick Sauber, etches his name in Formula 1 history as the inaugural Chinese driver, adding an extra layer of significance to the Shanghai International Circuit’s Grand Prix for both him and the local fanbas ..read more

March Madness never ceases to live up to the name. Cinderella stories, star players being born, and thrilling games are just a few of the things that contribute to the madness. Join us as we uncover the impact of your favorite teams and players from the 2024 NCAA March Madness Men’s and Women’s Tournaments, including Caitlin Clark’s record breaking season!   NCAA Women’s Basketball Tournament The 2024 NCAA Women’s Basketball season was one to remember. The amazing talent and personalities on the court elevated the women’s game to record-breaking heights on broadcast and social media ..read more

Red Bull continues its dominance and led the social media scene at the Japanese Grand Prix. The Japanese Grand Prix witnessed the impressive comeback of Max Verstappen, who, after failing to finish the previous race in Melbourne, reclaimed his authority at Suzuka. His teammate, Sergio Pérez, secured second place, while Spanish driver Carlos Sainz clinched the third spot on the podium. Sainz, after his victory in the Australian Grand Prix, has achieved a notable record of three podium finishes our of the four total races this season. His absence at the Saudi Arabian circuit due to appendicitis ..read more

The intersection of sports, social media, and sponsorship has taken center stage during the NCAA men’s and women’s basketball tournaments this year, offering a captivating glimpse into the evolving landscape of collegiate athletics. From thrilling matchups on the court to innovative name, image, and likeness (NIL) activations off the court, join us as we explore the value of top athletes and Final Four teams that will be competing for the National Championship.   Top Players in NCAA Basketball Big-time personalities are leading the way for college basketball! The value that these pla ..read more

Navigating the world of sponsorships demands more than intuition—it demands intelligence. Enter Blinkfire Research, our newest product set to redefine the benchmarking and industry insights landscape for rights holders, agencies, and brands. Armed with the most sophisticated AI and computer vision technology, this product is sure to change the way we look at market research for sponsorships, social media and brand partnerships.  With Blinkfire Research, you can track and benchmark against leagues, brands, athletes, influencers or customizable lists. One example would be if you’re explorin ..read more

Carlos Sainz, the Spanish driver for Ferrari, emerged victorious in the 2024 Australian Grand Prix, just 15 days after an appendicitis operation that kept him out of the Bahrain Grand Prix. His feat was a highlight on social media, where his record-breaking recovery was praised by rivals, media, and fans worldwide. The Ferrari team achieved their first one-two finish since March 2022 as Charles Leclerc secured the second spot on the podium after Max Verstappen’s early race retirement. This weekend, Sainz became the only driver to beat Red Bull in the last 30 Formula 1 races, and he has done so ..read more

At Blinkfire, our collaborative efforts span across different fields, with professionals from social media marketing, sponsorship, and data analytics. Operating in an environment that undergoes constant evolution, we adapt to the rapidly changing digital content landscape. In this blog post, we explore five digital marketing terms that serve as pillars in comprehending and navigating the dynamic world of marketing activities, particularly across social media platforms. Engagement: The number of interactions with content on a specific platform, ranging from likes, comments, shares, or reaction ..read more

The second race of the Formula 1 season saw Red Bull once again dominate the podium and Ferrari secured a third-place finish thanks to Charles Leclerc, who also clinched the fastest lap of the race. Despite Carlos Sainz’s absence, he remained a prominent figure on social media. Red Bull Racing continued to dominate podium with Verstappen and Checo Pérez. Their triumph at the Jeddah Corniche street circuit marked their 115th victory in F1, making them the fourth most winning team. Carlos Sainz missed the race due to appendicitis surgery, but his presence on social media was remarkable. The Span ..read more