Utah SEO Pros Blog
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SEO Pros, driven by a fervent commitment to surpassing expectations, deliver tangible results for clients. Their collaborative approach begins with comprehensive information gathering to assess business status and identify marketing opportunities. Explore SEO Pro Tips and Digital Marketing Information for invaluable insights from industry experts, aimed at fostering online business growth.
Utah SEO Pros Blog
8M ago
Google implements multitudes of changes to its algorithm throughout the course of a typical year. Much less often, Google announces upcoming changes. That can only be expected to happen when the changes are significant enough that Google decides to notify site owners of the need to make updates in preparation for forthcoming modifications. In May of 2020, Google publicly advised it would be releasing an update for its ranking system, to add metrics for Page Experience signals. This was a cause for warning, indeed. Then, just a few months ago, in June 2021, the mega search engine started rolli ..read more
Utah SEO Pros Blog
8M ago
Building and maintaining a positive business reputation online seems to come easily to some SMB's and elusive to others. Online marketers agree you don't have to be all Sunshine and Rainbows to have a positive online reputation, but you do have to be vigilant. Positive customer reviews can wield the colossal power to help your local or online business flourish and negative reviews, if mishandled, can become chaotic and quickly spiral out of control, causing serious harm to your online reputation and your bottom line.
Review management, when done correctly, is a powerful marketing tool to attra ..read more
Utah SEO Pros Blog
8M ago
In the full scheme of your digital strategy, consumer reviews may seem like a very small piece of the puzzle, when in fact, they have the potential to greatly influence your SEO ranking. Reviews from the major platforms like Google, Yelp and Facebook and lesser industry-specific sites like HealthGrades or Angie's List have major implications for their ability to both influence potential customers and your Google Map Pack placement.
The quantity and quality of customer reviews and star-ratings are like a beacon on a hill - showing both online retailers and local business owners the well-lit way ..read more
Utah SEO Pros Blog
8M ago
Over time your online reviews lose value, in fact, key findings from a 2017 Local Consumer Review Survey published by BrightLocal, shows many interesting key findings with the most intriguing being that over three quarters of local online users currently think that a review 3+ months old is no longer relevant. Although their face value is diminished, older reviews still count, literally; consumers tend to favor businesses and products with a greater number of reviews.
Haute Hamper, a new business and new concept concierge cleaning service, located in Scarsdale, NY is experiencing great, consis ..read more
Utah SEO Pros Blog
8M ago
We know you've heard it before - 'new SEO trends to follow for the New Year!' - what you should keep in mind is that search improvement is the top priority for search engines like Google, Yahoo and Bing. Keeping up with updates and regulations should always be a big part in refining your overall SEO strategy. But playing catch-up can be frustrating; we suggest you discern SEO predictions that align with genuine improvement and avoid unprincipled tactics and hype to continually improve your company's maximum growth potential locally and online.
From the maturity of keywords to long-tailed keywo ..read more
Utah SEO Pros Blog
8M ago
In the ever-shifting landscape of SEO, business owners may get a bit of a shock to learn that keyword ranking no longer holds any measurable metrics to gauge your website's online success, the focus has resettled on more expressive, long-tail keywords. With this revelation, you should take the time to re-examine your SEO practices to make sure your attention is focused on the measurements that really matter.
Any redirection you or your SEO provider chooses will greatly depend on what you want to achieve through optimization. Key Performance Indicators (KPIs) measure your online success based o ..read more