What Is OTT Advertising? Basically, Over-the-top (OTT) refers to delivering digital content to a smart TV, android phones, or similar device. OTT application helps you to stream video content to which device you love to see. Viewers can watch all of the video content on every device because they have internet connections. OTT advertising  allows advertisers to provide ads to viewers on any device while watching the same TV shows. The major process is targeted advertisement delivery on the Internet by a programmatic broadcast ad server. Advertisers can reach wider in front o ..read more

The digital era is moving towards the next level with the immense amount of technological advancement and therefore this can be the best time to step up into advance reporting features. Programmatic advertising has evolved at a rapid pace but the reporting ecosystem hasn’t grown at the same pace. The lack of standardizations in operations has fuelled too many challenges, challenges which has led each partner in the programmatic ad delivery chain to adopt their own conventions, naming standards and levels of transparency and quality. Most of the Adtech organizations commit a common mistake when ..read more

The advancement in technology and evolution of Adtech industries has led to the introduction of programmatic advertising in Adtech and Martech. Programmatic advertising is an ideal method to automatically buy and optimize digital campaigns, rather than buying directly from publishers. The system is designed to replace human interactions and every single step of the entire process is automated with machine learning and artificial intelligence optimization. Programmatic advertising increases transparency for both advertisers and publishers. The process is carried out through real-time auctions w ..read more

Programmatic is a very common term being thrown around in the world of AdTech and MarTech a lot these days. With context to the industry, this means the same thing as its literal definition; where all the processes are automated and need no manual intervention. This opens up doors to new possibilities and pushing the limits. With greater computing power and the right Ad serving solutions, there is virtually very less limitation to what you can do with the technology. RTB – Real Time Bidding, what goes on backstage? As the name suggests, the entire process of auctioning for an ad space happens ..read more

An appropriate ad server is the one which is a core of impactful cross-channel advertising. When you know about the ad server, it would be quite easier to make the choice of one for your business. Have your eye on this article to know the ad serving process from inside: Generally, ad server is a web server which hosts information about the ads and delivering the advertising content to different websites, digital platforms, and mobile apps. They allow managing and optimizing the advertising activities along with the serving and the hosting ads. The very first ad server was released in 1995 whic ..read more

An ad exchange is an online platform where publishers and advertisers meet to sell and buy ad inventories, mostly through live auction system. An advertiser can buy mobile, display and video ad space from the advertising exchange. In order to buy the ad space, the advertising agency or the advertiser must have access to Demand Side Platform (DSP) to take part in the auction process. Types of Ad Exchanges Ad exchanges are classified into two categories, namely Private Marketplace Open Exchange Private Marketplace It’s an auction where an advertiser can take part in the real-time bidding proc ..read more

CRM (Customer Relationship Management) software has a lot to offer on its own. It can handle and track client communications, manage customer service experiences, and reorganize the distribution of data over all sectors. However, CRM software has certain restriction as with any other software application. CRM is not planned or conceived to handle everything. Marketing automation software works fine without CRM software, and the other way around, but they work so well when they’re combined together. So, what is Marketing Automation? Marketing automation platform, in simple words, is a technica ..read more

1. Adtech The term ‘adtech’ refers to Advertisement Technology, which involves all means of digital advertising methods including digital banners, search ads, etc. It also involves the back-end systems such as analytics, ad servers, marketing platforms, etc which helps target your advertisements to the right audience. 2. Advertiser An organization or individual is someone who pays for their service or product to be advertised to their target customers. 3. Publisher An advertiser can be an individual or an organization that gets paid for promoting advertiser’s content on a website. 4. Ad Agenc ..read more