New Survey of 2,000 Consumers in North America Reveals that 41% Would Like to Hear From Brands Weekly—and 32% Say They Will Shop Elsewhere if Brands Send Them Irrelevant Messages. MoEngage, the insights-led customer engagement platform, today revealed the results of a new survey focused on consumers’ expectations of how brands leverage hyper-personalisation to interact with them. The report, The Personalisation Pulse Check Report 2024, polled 2,000 consumers across North America to learn more about the kinds of messages customers expect to receive from their favou ..read more

It’s no secret that personalisation drives engagement. Today’s marketers also know that AI can power hyper-personalisation. But many are struggling to effectively deploy it, specifically for ecommerce. Learn how a unified data ecosystem can amplify marketing strategies, and get the checklist to help you align with your IT leaders. Understanding trends in AI marketing For as long as marketers have honed their craft, they’ve understood that the organisations that know their customers and most effectively delivers relevancy are the ones that can drive engagement, acquisition, and lifelong loyalty ..read more

When you’ve been browsing a website, seen and bought a few things you like, and when they email you it’s like someone has been reading your mind. All the products included are exactly what you’re into, tailored to your interests and budget. Welcome to the world of AI-powered hyper-personalisation, where shopping online is like having a personal concierge who knows your needs and preferences inside out. This isn’t a glimpse into a distant future; it’s hyper-personalisation, and appreciation of how powerful it is, is the fastest adoption criteria for marketers at this precise moment. tl;dr ..read more

The decision to embrace AI hyper-personalisation is not just a matter of adopting new technologies. It forces companies to reimagine their content supply chain to continually meet audience demands for hyper-personalised and engaging content. AI, with its vast potential for content creation and distribution, challenges us to strategically assess how best to integrate AI tools within our supply chains to enhance and guide human creativity. It is not about the mere hyper-personalisation of your CRO. While fine and dandy to have appropriate landing pages for each individual, and as time progresses ..read more

Among the great challenges posed to democracy today is the use of technology, data, and automated systems in ways that threaten the rights of the American public. Too often, these tools are used to limit our opportunities and prevent our access to critical resources or services. These problems are well documented. In America and around the world, systems supposed to help with patient care have proven unsafe, ineffective, or biased. Algorithms used in hiring and credit decisions have been found to reflect and reproduce existing unwanted inequities or embed new harmful bias and discrimination. U ..read more

The resurgence of AI has industry leaders counting the days until quantum computers go mainstream. There’s been considerable progress on the quantum computing front since Forbes last year, about how The European Quantum Industry Consortium (QuIC) was developing its Quantum Strategic Industry Roadmap. Laure Le Bars, research project director at SAP and also president of QuIC, was a recent guest on the Future of ERP Podcast from SAP, hosted by Richard Howells, vice president for thought leadership at SAP, and Oyku Ilgar, marketing director for SAP Supply Chain. Quantum comput ..read more

On 6th February 2024, the UK Government unveiled its long-awaited response to last year’s White Paper consultation on regulating Artificial Intelligence (AI). As expected, the Government’s “pro-innovation” approach, spearheaded by the Department for Science, Innovation and Technology (DSIT), remains largely unchanged from the original proposals. It is a principles-based, non-statutory, and cross-sector framework. Its aim is to balance innovation and safety by applying the existing technology-neutral regulatory framework to AI. The UK recognises that legislative action will ultimately ..read more

Quantum AI combines the power of quantum computing with the algorithms of artificial intelligence (AI). It enables technologies to solve problems exponentially faster and in new ways. The symbiosis between quantum computing and AI spawns transformative applications across industries. It accelerates pharmaceutical drug discovery, bolsters cybersecurity by creating unbreakable encryption methods and optimises supply chains and logistics to reduce costs and environmental impact. 1. Personalised Medicine The fusion of quantum computing and artificial intelligence promises to amplify AI capabiliti ..read more

The marketing world is dynamic and ever-changing. The latest trends, technologies, and tactics are never stagnant. Keeping an eye on the newest marketing statistics is critical to stay ahead. Staying on top of the latest numbers is a vital way to ensure the success of any business. Whether you’re focused on SEO, content marketing, advertising, or marketing technology, these are the stats you need to connect with your customers, reach your target audience, and boost conversions. Search Engine Optimisation Statistics Conversion Rate Optimisation (CRO) i. More than one in three marketing leaders ..read more

In the realm of technology, 2024 promises not just an evolution but a revolution—a transformative era where Artificial Intelligence (AI) transcends boundaries, reshaping the way we live, work, and innovate. As we stand on the brink of this AI revolution, let’s embark on a journey to uncover the exciting possibilities and paradigm shifts that await us. The Acceleration of AI Innovation AI and ideation have become increasingly popular over recent years as some of the best technologies can assist in revolutionizing organizations worldwide. A field where AI and ideation have shown to be a favorite ..read more