The Creative Marketer Shlomo Genchin, already received an honorable mention as a Top 10 Digital Advertising Experts in Israel, he has carved a niche for himself through a blend of creativity, strategic insight, and an unyielding passion for marketing. He began his career working for some of Europe’s largest ad agencies and multi-billion dollar companies. With a community of over 50k followers on LinkedIn and his newsletter, Shlomo shares simple techniques for creating compelling ads.    Join us as we consult with him on the dynamics of the marketing world today.  How did you ..read more

  Before diving into the deeper strategies and compliance requirements for optimizing your domain, it’s essential to ensure that the foundation is solid. This preliminary checklist serves as a quick audit to make sure your feed is ready for the next level of optimization. Checklist: Do you have complete product titles and descriptions?  Did you remove placeholder images and text?  Is your product categorization accurate?  Have you set competitive prices?  Are all your product URLs functioning?  Is your stock status up to date?  Have you complied with platf ..read more

  The role of a VP of Marketing transcends traditional boundaries, delving deep into the realm of data-driven strategies. With a vast ocean of metrics at their disposal, identifying which ones truly matter can seem like finding a needle in a haystack. However, the essence of strategic decision-making lies in focusing on metrics that not only illuminate the path to success but also challenge conventional wisdom, fostering a culture of innovation and agility. This article aims to demystify the advanced VP Marketing Metrics crucial for those at the helm of marketing leadership, offering ne ..read more

In today’s age where competition is just a click away, understanding and mastering product feed specification is crucial to understand. Whether you’re aiming to optimize your presence on Google Shopping, Microsoft, Facebook, or Amazon, the intricacies of your product feed can significantly influence your visibility and sales.    Product feed specifications serve as the connection between your product inventory and the digital shelves of online marketplaces and advertising platforms. These specifications dictate the format, quality, and type of information required for products to b ..read more

With millions of transactions occurring daily, eBay has developed a sophisticated system to manage and identify listings uniquely. The eBay item number is a crucial element that ensures the smooth operation of the marketplace. This guide aims to help marketers understand their purpose and how to locate them.  Table of Contents Understanding eBay Item Numbers What is an eBay Item Number? An eBay item number is a 12-digit unique identifier assigned to every listing on the platform. Regardless of whether the listing is for an auction or a buy-now item, each one receives a distinct ..read more

Central to Amazon’s web of products is a simple yet powerful tool: the Amazon Standard Identification Number (ASIN). This unique code is more than just a string of letters and numbers; it’s the backbone of product identification, organization, and searchability on Amazon. Understanding an Amazon ASIN number can significantly enhance your selling strategy, making it easier for customers to find, compare, and purchase your products.    Navigating Amazon’s marketplace requires a keen understanding of its foundational elements. Amazon ASIN numbers are crucial to understand for sellers ..read more

Choosing which ad platform to use can make or break a campaign. It is one of the most important decisions a marketer has to make. Among the options available, Yandex and the Google Display Network (GDN) stand out as two giants in the industry, each offering unique advantages tailored to different market needs and advertising goals.    GDN is the more traditional option in digital advertising, offering greater support for ongoing search campaigns through its extensive network. It’s particularly effective for maintaining a consistent brand presence and reinforcing search efforts over ..read more

Capturing the attention of a global audience has led advertisers to explore platforms beyond the familiar platforms of Google, Facebook, and Microsoft. Among these, Yandex, a giant in the Russian digital space, offers a gateway to the vast and diverse Russian-speaking market. With its comprehensive suite of digital services, from search and maps to e-commerce, Yandex stands out for advertisers aiming to expand into Russian markets. With its robust platform and extensive reach, understanding Yandex pricing is essential for marketers looking to expand. This guide offers an in-depth exploration ..read more

Selecting the best advertising platform can play a central role in achieving success in your marketing campaigns. The choice between Google’s Display & Video 360 (DV360) and Google Display Network (GDN) often leads to confusion, as understanding the differences and identifying the right fit for specific campaign goals can be tricky.    Their applicability varies based on campaign scale, targeting precision, and desired outcomes. While DV360 offers a granular approach with sophisticated targeting and analytics, GDN provides a broad canvas for brand exposure and audience reach. U ..read more

Mastering programmatic advertising is crucial for marketers aiming to maximize their online presence. Google’s Display & Video 360 (DV360) is an important platform in this industry, offering a suite of tools designed for buying, managing, and measuring digital media across various channels.    As part of the Google Marketing Platform, DV360 offers a unified solution for purchasing and managing digital media across a wide range of online spaces, including display, video, mobile, and connected TV. Understanding DV360 pricing is essential for those looking to optimize their advert ..read more