Hello Nhung Seidensticker! With a decade-long journey in geospatial data science, Nhung joins our Melbourne team as a Senior Consultant. She brings a wealth of experience in leveraging spatial information to drive innovation across various sectors. Let's dive into our conversation with Nhung and discover more about her passion for geospatial data science and her intriguing hobbies beyond the work realm. So, why Geospatial?  I've always been fascinated by the power of spatial data to reveal hidden insights and solve real-world problems. Humans interact with the world through space, pl ..read more

The automotive industry is facing a storm of challenges, from rising interest rates and supply chain disruptions, to soaring production costs and limited consumer options. Contenders like KIA and MG are emerging by providing affordable, high-quality vehicles. The Australian auto scene is not only witnessing a shift towards budget-friendly options, but also a surge in electric vehicle (EV) adoption due to growing environmental consciousness among consumers. In this engaging blog, we’ll delve into the dynamic landscape of the auto industry, discussing the challenges at play, shifting consumer ..read more

We were honored to present at Airtasker's Craft Week in March 2024, a dedicated week aimed at collective learning and upskilling across the entire organisation. It was an opportunity for us to share insights on the blueprint for effective data analytics. The DNA of a Data Analyst Every successful data analytics initiative starts with the right people. We delved into the essential traits that define the DNA of a data analyst – from commercial acumen and critical thinking to technical proficiency and effective communication skills. At EdgeRed, we recognise that data analysis goes beyond numb ..read more

If you caught a glimpse of our EdgeStyle Announcement from yesterday, gotcha – April Fool's! Rest assured, we remain your trusted data analytics experts, tirelessly working behind the scenes to crunch numbers, not catwalks. Exciting announcement We do have an exciting announcement to make, though – a crescendo of drum rolls, if you please... our brand-new Melbourne Office!  This strategic move is set to bolster our presence and enhance the support we offer to our Melbourne-based clients. It marks a significant step in EdgeRed’s journey as we continue to expand our capabilities ..read more

Company Update: 01 April 2024 Today marks a significant milestone as we announce our bold entrance into the vibrant realm of fashion. With a sense of excitement and purpose, we're upgrading our keyboards and spreadsheets for sewing kits and design sketches. Introducing EdgeStyle Our new fashion brand, EdgeStyle embodies our commitment to excellence, blending our data-driven philosophy with impeccable precision and attention to detail. With some data analysts embracing the behind-the-scenes roles as designers and photographers, we've discovered a few who have seamlessly transitioned from dat ..read more

At EdgeRed, we're no strangers to diving deep into datasets, and we understand the pivotal role that ELT (Extract, Load, Transform) tools play in shaping insightful analytics. Let's dive into our toolbox and dissect the essentials that drive our success. Decoding ETL vs ELT, what's the difference? ETL (Extract, Transform, Load) versus ELT (Extract, Load, Transform) – it's more than just rearranging the alphabet! While ETL follows a traditional path of extracting, transforming, and then loading data, ELT flips the script by loading raw data straight into the warehouse before transforming it. T ..read more

What is Power BI, and How Is It Used in Data Analysis? Power BI is a suite of business analytics tools that deliver insights throughout your organisation. Here at EdgeRed, we're all about turning complex data into clear, actionable insights. A powerhouse tool that is often used by our clients is ,,Power BI. It's more than just a reporting tool; it's a comprehensive business analytics solution that helps us - and our clients - stay ahead of the curve. What Does Power Query Do for Power BI? Imagine spending less time wrestling with data and more time gleaning insights. That’s where Power Query s ..read more

In the dynamic landscape of data utilisation, EdgeRed embarked on a transformative journey with Circular Economy Systems (CES) to revamp their data architecture. The goal? To empower CES with sharper insights for informed decision-making while enhancing their reporting capabilities. 1. Context and Background EdgeRed's collaboration with CES aimed to modernise their data infrastructure, fostering advanced reporting and strategic decision-making. Key initiatives included uplifting existing reports, developing a centralised data model, implementing an end-to-end data pipeline, as well as applyin ..read more

Today, we’re diving into the captivating world of Generative AI and its implications for data analysts like us at EdgeRed. Let’s unravel the intricacies of this technology and explore its potential and limitations. What is Generative AI? Generative AI refers to a subset of artificial intelligence technologies that can generate new content. It leverages machine learning models, specifically generative models, to produce data that is similar to, but not exactly the same as, the data it was trained on. This can include text, images, music, and more. The AI learns the underlying patterns and dist ..read more

1. Context and Background In a collaboration with Woolworths, one of Australia's leading supermarket chains, EdgeRed was engaged to enhance the analytics capabilities within the Metro team. Focused on urban customers and smaller store formats, Woolworths Metro aimed to optimise operational and financial efficiency through data analytics. EdgeRed's task was to conduct analysis and develop analytical tools and dashboards which could be used to streamline operations and support strategic decision-making across the Metro division. 2. Introduction to Woolworths Metro Woolworths Metro is a subdivisi ..read more