If you own and operate a business website, you would probably like to appear in the SERPs. For those who understand SEO and SEM, appearing in the SERPs is vital to any business’ online success. What are SERPs? SERPs stands for Search Engine Results Pages. SERPs can be defined as those web pages which are displayed by search engines as a result of a person’s search query. Thus, SERPs are really just a list of relevant search results, that are organized in order of relevance and importance. SERPs can continually change as search engines update their algorithms and index new content. What Compris ..read more

An SVG file (.svg) or scalable vector graphic, is a specific kind of vector file that can be used to display digital graphics and illustrations within websites. By the way, WordPress does not natively support SVG files due to security concerns. That said, you can still use SVG files in your WordPress website if you install and activate a plugin such as Safe SVG. What is a Vector File? Like all vector files, SVG files are infinitely scalable without visual degradation, because they are based upon a mathematical formula or calculation. That means whether you view SVGs from a high-definition disp ..read more

As a website owner, you know that traffic is essential for success. Without visitors, you cannot generate leads, sales, or revenue. That is why it is so important to have a variety of traffic sources to drive people to your site. In this article, we will share 8 tips on how to expand your website traffic sources. Content Marketing Content marketing is a very effective means by which you can attract and engage more visitors to your website. By creating relevant, high-quality content for your website visitors, you should be able to strengthen trust and increase your website’s authority. There ar ..read more

When you run a business, a website is an essential marketing tool in the digital age. As such, in order to operate a website, there are two things that are needed, a domain name and web hosting. In this article, we will discuss what these are, and whether you should get them from the same provider. What is Domain Registration? Domain registration is the process by which a domain name is registered through a domain registrar. Domain name registration is not ownership of a domain name. Rather, domain registration gives you the legal right to use a domain name for a specific period of time. Domai ..read more

Whenever you operate a website, there are two fundamental services you need, domain name registration and web hosting. What is Domain Registration? Domain registration is the process by which a domain name is registered via a domain registrar. Domain name registration is not ownership of a domain name. Rather, domain registration enables you to reserve a domain name to keep and/or use for a specific length of time, after which your domain registration expires. Domain names can be registered for a minimum of 1 year and up to 10 years, if so desired. You can also usually purchase domain privacy ..read more

With more than 800 million websites around the world utilizing the WordPress CMS platform, it should not be surprising that WordPress is also among the most popular targets of cyber attacks that can lead to successfully hacked websites. Cyber Attacks vs Hacked Websites Some people often conflate cyber attacks and hacked website, but there is actually an important distinction between the two terms. So, what is the difference? Cyber Attacks A cyber attack is when a hacker attempts to maliciously exploit security vulnerabilities of a website in an effort to gain unauthorized access to it. The key ..read more

As the world’s most popular web publishing CMS platform, WordPress has many features that can make building your website really awesome. That said, a common question seen in Google SERPs, is to explain what a slug is. In a nutshell, a WordPress slug is the last part of a web page URL or permalink, that appears after the domain name (preceded by a forward slash). What is a Permalink? A permalink (aka permanent link) is the entire URL of a web page (including posts). For example, https://prominentweb.com/web-design-development/ would be a permalink for the web design and development page of the ..read more

As a website owner, we would ideally like all of our visitors to find our website content so compelling and relevant, that they take some sort of desired action. This could be something as simple as clicking on a call-to-action, or a more involved task, such as completing and submitting an online job application form. Examples of Website Conversions • Buying a product • Subscribing to a mailing List • Downloading a form • Scheduling an appointment • Tapping on a phone number (from a mobile phone) • Clicking on an email link • Completing and submitting any type of online form • Subscribing to a ..read more

This is an interesting question, for which you will likely find an overwhelming number of opinions in support of having testimonials on a website. However, there are some dissenting viewpoints on this topic as well. In this article, we will provide the pros and cons of using testimonials within your website so that you can make an informed decision as to what is best for your situation. The Benefits of Testimonials on your Website There are undoubtedly a number of good reasons why you should include testimonials within your website. Here are a few of those. They Can Establish Trust Whether yo ..read more

Over the years, we’ve seen some clients confuse web design and information technology (IT), often thinking that they are one in the same. However, they are actually two completely different professions. In this article, we will explain the differences between web design and information technology so that you have a better understanding of what skills and training each involve. What is Web Design and what does a Web Designer Do? As we have described in an earlier article, web design is simply the process by which a web designer creates a web design layout with an emphasis on appeal and usabili ..read more