Fueling Passion while Feeding the Pipeline   The Company   From the White House to the workforce, organizations are calling for digital literacy in the classroom. By 2020, it is estimated that nearly 80% of jobs will require some level of technology proficiency, yet 58% of those currently entering the workforce have low skills in solving problems with technology. Many students across the nation are not being exposed to the digital education they need to be successful later in life. In fact, a whopping 70% of elementary school teachers feel their students are “not well prepared ..read more

March 8th is recognized across the world as International Women’s Day to honor the achievements of women, raise awareness against gender bias, and publicly commit to working towards a gender-equal world. Fifty percent of Americans say they’d prefer to work at a female-led company because they’re more purpose-driven and equitable. As a woman working at a woman-led organization, I see purpose-driven energy every day. Our agency is small, but mighty, and is led by two strong women that truly believe in investing in our people and partnering with like-minded organizations.    Working for ..read more

As a college marketer, when was the last time that you evaluated your online presence from a user’s perspective? Designing and managing a university or community college website can be a complex task for many higher education institutions. College websites tend to have a tremendous amount of content geared toward several target audiences, each with diverse needs and unique pain points.    It can be challenging to present this information in a thoughtful, effective, and visitor-friendly format—but we’re here to help. Mambo Media’s experience in designing and developing higher educatio ..read more

Renewable energy is no longer a niche. Demand for wind, solar, and other clean energy sources is soaring, and more than a third of the world’s electricity will come from renewables in 2025, according to the International Energy Agency. Here in the U.S., thousands of clean energy projects are also getting a boost of support from the Inflation Reduction Act (IRA). It’s no surprise that more and more cleantech companies are joining the industry with solutions to help curb CO2 emissions, conserve water, and make manufacturing more efficient.    The downside is that in addition to an inc ..read more

It’s hard to believe, but we’re already more than halfway through the year. Time flies when you’re navigating economic uncertainty, staying up on the latest marketing trends, and learning about who your customers are in a post-pandemic world. It’s easy to get so busy that you lose sight of what’s happening across all areas of your digital marketing framework. To ensure the year ends on a high note for your business, assess these nine critical aspects of your approach. By asking yourself key marketing audit questions, you’ll likely uncover areas where emerging tools and technologies can help y ..read more

In a few short months, we’ve watched Open AI’s ChatGPT go from marketers’ favorite party trick to a real resource for generating creative content topics and ideas. As a team of content strategists and creators, we’re fascinated by the idea of harnessing the power of AI to take busywork off our plates so we can spend more time empathetically and creatively supporting our clients. This week, we couldn’t click fast enough when we received an email inviting us to try Bard—Google’s response to ChatGPT.    Here’s what we learned after one week of working alongside the conversational AI.&nb ..read more

Now that GPTChat is what every content person on the planet is thinking about, we thought it would be good to outline when to leverage a tool like this, and when not to.      Is GPTChat good for content topics and ideas?   YES! This is a great way to leverage the power of AI and its unique capacity to scour the web and index an aggregate of ideas and topics related to your search.  It can give you a sense of what is important when you are thinking about your topic, and potentially offer new areas to research before writing.    Is GPTChat good for va ..read more

5-Step Checklist for the Post-Pandemic B2B Buyer According to McKinsey & Company, 94% of B2B decision-makers say the new omnichannel sales model is as effective or more effective compared to the sales model they used before the pandemic. The percentage holding these views has climbed every time buyers have been asked over the past 18 months.   Given such definitive data, it’s no wonder so many companies are investing in Digital Transformation.   When done well, digital transformation enables a seamless omnichannel experience for your prospects and customers, allowing each person ..read more

For most digital marketers, Google Analytics is one of their most prized tools in their marketing toolbox. You’ve likely noticed an email recently or read the banner at the top of your Google Analytics account saying,    “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.”     You can hit the dismiss button and delete the emails, but if you keep kicking this can down the road – it will hit you in the face on July 1, 2023.   So, you’re probably ..read more