News / Promotion The 2023 ArchViz BlackFriday! The annual ArchViz BlackFriday to CyberMonday promotion is underway with 17 Partners early to start this time around. Many more to join in leading up to the official Black Friday date – November 24th. Expect up to 50% Discounts on software, content and training going on well into (3)December. Reading time: 1 min 15 sec " Globe Plants render-ready assets are a perfect match with Skatter to create stunning vegetation renderings with just a few clicks " Skatter for SketchUp The most powerful Scattering Extension for SketchUp Visit t ..read more

technology Transforming Archviz with Animated 3D People A Journey with ActorCore, iClone, and Blender! Artur Szóstakowski, a CG artist and architect, uses ActorCore, a product by Reallusion, to enhance ArchViz projects. Artur’s work, Riverside, showcases how he transitioned from static 3D people to animated ones in his designs. (more…) Transforming Archviz with Animated 3D People is a post from Ronen Bekerman's 3D Architectural Visualization Blog ..read more

A series about AI by Ronen Bekerman It's Gen-AI, Baby! Ronen here from Gen-X saying that we are currently in Generation Alpha, which is damn close to being called Gen-AI if you ask me and see what’s happening online. Crazy, fascinating, scary, mind provoking, unethical, the next evolution. You name it, and you’ll be right. let’s dive into the rabbit hole – blue pill or red pill? Reading time: 7 min 15 sec " Are You Living in a Computer Simulation? " Nick Bostrom Philosopher, In his 2003 paper I’ll be writing this article and follow-ups to it based on my experience as I go. Do ..read more

JOB POST Join Factory Fifteen as Senior Creative/Art Director Factory Fifteen, an acclaimed London-based CGI studio led by Bafta award-winning directors, specializes in visualization, 3D design/animation, and immersive industries.  Reading time: 3 min 21 sec Introduction Factory Fifteen, an acclaimed London-based CGI studio led by Bafta award-winning directors, specializes in visualization, 3D design/animation, and immersive industries. They are seeking a Senior Creative / Art Director to join their expanding team and contribute to their portfolio of award-winning projec ..read more

MAKING OF by Descover Studio The Making of La Casa Nell'erba, a Modern House with a Natural Twist Discover the secrets behind creating a stunning architectural visualization project in this in-depth article by Descover Studio. Learn about the gathering and use of reference imagery, the process of 3D world-building, the creation of textures and materials, the importance of lighting methods, and the post-production workflow used to achieve a photorealistic result. Reading time: 6 min 54 sec You’ll also get a glimpse into the tools and techniques used by the team to bring this projec ..read more

CASE STUDY by Visequence Somewhere in the Alps Showcasing a commissioned project by Studio Visequence for Moser Wohnbau & Immobilien in Lans, Austria. The project aims to create a unique blend of comfortable living spaces and nature, highlighted by attention to detail and modern architectural elements and natural influences. The final product is a one-of-a-kind residential development captured in detailed 3D renderings created with industry tools such as 3ds Max, Corona Renderer, Forest Pack, and Photoshop. In this article, we look at the creative process and the tools used to bring ..read more

technology Animating Urbanscapes with NVIDIA Omniverse NVIDIA Omniverse is new to me, and I haven’t explored it much (yet). This is where Pekka Varis comes in with his how-to video and writeup about populating a pedestrian street using ActorCore, iClone, and NVIDIA’s Omniverse platform. Enjoy the ride! (more…) Animating Urbanscapes with NVIDIA Omniverse is a post from Ronen Bekerman's 3D Architectural Visualization Blog ..read more

CASE STUDY by Matthew Hallett Photo Matching with Fstorm Photorealism might not be the primary goal for ArchViz anymore (in general, as a goal for the industry), since we pretty much achieved it thanks to technological advances in hardware and software. And yet, from time to time, someone still manages to surprise me with efforts towards realism. Such is this work by Matthew Hallett. (more…) Photo Matching with Fstorm is a post from Ronen Bekerman's 3D Architectural Visualization Blog ..read more

This is big news! Chaos and Enscape to merge, backed by TA Associates and LEA Partners. The merger will create a global leader in 3D visualization and design workflow technology. KARLSRUHE, SOFIA & BOSTON, January 11, 2022 – TA Associates, a global growth private equity firm, and LEA Partners, a technology focused private equity firm, announced today an agreement to merge Enscape, a leading developer of real-time rendering and design workflow technology for the Architecture, Engineering and Construction (AEC) industries, and Chaos, a world leader in photorealistic rendering technology. The ..read more

I’ve recently started to use Enscape for early design stage visualization, and I love the workflow it allows me to work with. I get to stay inside SketchUp during the early design stages with better visualization capability. I get to use the modeling tools I like and scatter things around, and all of it picked up smoothly. Check out this short glimpse of how these assets look like for a fast pre-viz while modeling in SketchUp. Also, and treat this as an official disclaimer, it is ArchViz BlackFriday time, and all of the tools I use and mention here are on some kind of sale. This is good! Take ..read more