AI Is Not the Problem, Lack of Original Thinking Is the Problem
AdPulp
by David Burn
1w ago
How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times…remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made […] The post AI Is Not the Problem, Lack of Original Thinking Is the Problem appeared first on Adpulp ..read more
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Republican Accountability PAC to Invest $50M to Defeat Trump
AdPulp
by David Burn
1w ago
Is the GOP on the verge of collapse? I doubt it, but there are obvious signs of decay, including the fact that a substantial chunk of Republican primary and caucus voters told pollsters that they would be so dissatisfied if Donald Trump became the party’s presidential nominee—and it looks like he will—that they would not […] The post Republican Accountability PAC to Invest $50M to Defeat Trump appeared first on Adpulp ..read more
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You Don’t Watch The Oscars for the Commercials, But You Could
AdPulp
by David Burn
2w ago
Traditional advertising showcases are few and far between today, along with opportunities to appeal to a mass audience. Last night’s Academy Awards is one. According to Variety, the 2023 Oscars earned an audience of 18.75 million—more than double the most popular shows on TV (NCIS and FBI). The best “commercial” of the evening was “I’m […] The post You Don’t Watch The Oscars for the Commercials, But You Could appeared first on Adpulp ..read more
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GoDaddy Airo Takes You from Idea to ‘Up and Running’ in Minutes
AdPulp
by David Burn
3w ago
Coming up with a unique brand name that you can legitimately own and a domain name to go with it, is tough to do. All the good names and dot coms seem to be taken. Starting now, you can ask GoDaddy’s AI assistant for help. In the days of yore, you input a domain name […] The post GoDaddy Airo Takes You from Idea to ‘Up and Running’ in Minutes appeared first on Adpulp ..read more
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Historic Images Made by Robert Capa Repurposed to Promote Peace
AdPulp
by David Burn
1M ago
Last December, the International Institute for Strategic Studies in London published its annual Armed Conflict Survey. The survey paints a grim picture of rising violence in many regions across the globe, documenting a total of 183 conflicts for 2023, the highest number in three decades. For perspective, there are 195 countries in the world. In […] The post Historic Images Made by Robert Capa Repurposed to Promote Peace appeared first on Adpulp ..read more
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AARP Leads Battle Against Ad Industry’s Ageist Hiring Practices
AdPulp
by David Burn
1M ago
Are you an advertising professional in your late 30s? Great. You have about five years, give or take, to make all the money you can and reach the highest position you can. Don’t let the opportunity pass you by, because soon you’ll be too old to achieve at the highest level. You’ll also be too […] The post AARP Leads Battle Against Ad Industry’s Ageist Hiring Practices appeared first on Adpulp ..read more
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If Microsoft Is My Copilot, I Must Be Flying the Plane
AdPulp
by David Burn
1M ago
Jasper, Claud, Clara, Bixby, Cleo…these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow […] The post If Microsoft Is My Copilot, I Must Be Flying the Plane appeared first on Adpulp ..read more
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64-Year-Old ‘Kennedy for President’ Ad Remade By Super PAC
AdPulp
by David Burn
1M ago
A Super PAC spent $7M on a media placement during the Super Bowl, but only 36 hours to produce the spot. And they were able to run it with no input or approvals from the client. Who does that? Answer: American Values Super PAC. The spot contains no original thinking. It’s merely a clumsy recreation […] The post 64-Year-Old ‘Kennedy for President’ Ad Remade By Super PAC appeared first on Adpulp ..read more
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Four Super Bowl Spots Not Made By Goodby Silverstein & Partners
AdPulp
by David Burn
1M ago
Yesterday on Adpulp.com, we addressed the fact that Goodby Silverstein & Partners for the second time in its history has four spots running during the Super Bowl. Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people with no skin in the […] The post Four Super Bowl Spots <i>Not</i> Made By Goodby Silverstein & Partners appeared first on Adpulp ..read more
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Goodby Silverstein & Partners’ Adverganza Is A Bowl Unto Itself
AdPulp
by David Burn
1M ago
The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein & Partners doesn’t have this problem. GS&P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday’s big game. This […] The post Goodby Silverstein & Partners’ Adverganza Is A Bowl Unto Itself appeared first on Adpulp ..read more
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