The spring season is upon us. The gardens  are full  of colourful flowers &  birds are singing on the trees.. It is  simply idyllic.However, this season is short lived. The scorching summer months are at the doorstep and will  soon come roaring in. Summers  in India are quite severe with soaring temperatures & sticky weather. Except in hill stations, where the climate is cooler, all other places are on an average 40 degrees C. However, one cannot be vacationing in cooler climes for long periods.Hence, there is no choice but to embrace the heat and make it ..read more

“Fashion is what you’re offered four times a year by designers. And style is what you choose.” – Lauren Hutton Come summer and fashion girls love to revisit their wardrobe to pick one of those flattering tank tops to keep up their style game! While some prefer to team a tank with joggers for a flawless look, others are a big fan of the comfy one shoulder tanks. Moreover, a tank and denim combo when worn with a slouchy blazer goes on to deliver a polished silhouette. For the unversed, tank tops were initially popular only for sporting purposes. However, the late 70’s saw the rise of tank tops a ..read more

“Mirror Mirror on the wall – who is the fairest of them all ? “,  From Snow White  and the Seven Dwarfs , Grimm’s Fairy Tales  mid 19th Century. From ancient times, people have aspired to flawless skin & ageless beauty. Let us introduce Ayurveda cosmetics, Kerala Ayurveda and how it is changing the beauty market. The Global Beauty Market The Global Beauty and Personal Care market is projected to reach $904B by 2030 from a market size of $520B in 2022, with a compounded growth rate of 7.15% through the years (January 2024 LinkedIn). VMR (Verified Market Research estimates tha ..read more

 Holi Re !!! -Festival of Colours Holi is the Spring festival that is  celebrated with coloured powder. It is celebrated across India, predominantly in  the States of Maharashtra, Gujarat, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh, Bihar, Uttarakhand & West Bengal. Friends & family do not stop with gently applying  dry coloured powder on the cheek of the other person. As a matter of fact ,coloured powder &/or coloured water is sprayed on the hair and the clothes of each other. It is fun & boisterous.It is a custom & a tradition. Happy H ..read more

 International Women’s Day Marie Curie was the first woman to be awarded a Nobel Prize .    She won the Nobel prize for Physics in 1903 and for Chemistry in 1911.  International Women’s Day  Firstly, March 8th is celebrated as International Women’s day . Shopkhoj salutes remarkable  women of courage, resilience and determination who have worked with unmatched zeal & passion to be recognised for their  outstanding achievements.They have set the standards and are women achievers. There are several women who have done exceptional work in various fields ..read more

   In the fairy tale story about Cinderella, it is the shoe that changed Cinderella’s life. The importance of shoes or footwear cannot be over emphasised. Shoes are a functional & mandatory accessory.  In addition to protecting our feet from dirt & mites, they provide support & stability to help align our posture. They also add an element of colour & style to our dressing. In other words, we all need proper shoes. And we need it on a variety of occasions -Work, leisure, party, wedding, travel and so on. Types of Shoes Firstly, let us know about the different typ ..read more

The traditional  Indian salwar kameez has undergone a complete transformation in the last few years. It is not traditional anymore. The salwar suit or salwar kameez is a modern, practical & smart outfit today. As a matter of fact, the kurtis or the shirts are available  in a host of styles for both casual wear and work wear. Likewise, the journey from the modest salwars and churidars to the very elaborate dhoti pants and palazzos has been truly interesting and game changing . They no longer have just two or three options to choose from in this category. In other words, the fusion ..read more

 Kurtis are Versatile, Adaptive, Comfortable.   Stylish Kurti for girls and kurti designs for girls are certainly in vogue. A kurti is  a short top in ethnic fabric. A kurta on the other hand is a long top. that comes below the knee.  A kurti or a kurta, paired with appropriate leggings or bottom wear  makes for a perfect wardrobe.  From regular to festive wear, kurtis fashionable clothing. Kurtis for girls are available in attractive colours, fabrics and designs. This ethnic wear scores high on comfort factor and versatility alike.   Be it a short kurti ..read more

The sheer variety of imitation jewellery  & fashion jewellery in Chennai is quite unbelievable. Lets us examine the popularity of Imitation/Fashion Jewellery.As a matter of fact, girls  & young women are shying away from from buying gold jewellery. Further, they prefer  wearing artificial jewellery these days.  Let us examine the pros & cons of real jewellery vs imitation jeweller a) Fashion Jewellery  has a great variety.You can have more  colourful choices of  fashion jewellery to be  paired with modern  clothes. b) It is cheaper than ..read more

Saint Valentine of Rome,died on 14th February in AD 269 (WIKI).The Feast of Saint Valentine was established by Pope Gelasius I in  in honour of the Saint. While all this may have started in Rome, Valentines’ Day is celebrated universally today. In other words, It is the chosen day to express your love . As a matter of fact,  throughout the world, it gives an opportunity for lovers to express their sentiments in myriad ways befitting their local culture. Let the message of love be shared around the World. Saint Valentine Valentine’s Day Celebrations There is a very poignant story/myt ..read more