To be successful, digital marketers need to be excellent psychologists. Knowing what makes people tick and placing those psychological triggers in the right way can be extremely reach better marketing results. The following are some tips we could apply to your strategy as soon as possible to boost your digital marketing game. Emotional Marketing Emotional marketing approaches consumer on a personal level and focuses on the tone, lighting, and mood to increase loyalty and boost conversions. We do know that consumers base their purchase decisions around feelings and emotions rather than t ..read more

We bring to you an article based on the presentation given by John White, Lieutenant Colonel, United States Army Introduction Slides prepared using Microsoft PowerPoint ~PowerPoint 2002! are commonly used to convey information to groups in corporate settings, the military, and increasingly in the classroom. There are obvious practical advantages to using PowerPoint for undergraduate teaching. Thoughtfully prepared slides, shown in a meaningful sequence, reduce reliance upon teaching notes and raise the instructor’s confidence level, especially when teaching new material. Slides ..read more

The fancy little Internet of the past has become the biggest force in business today, powerful enough to topple regimes. What was a luxury has become a necessity.  The total Internet user base in India is estimated to cross 700 million by 2020; that’s almost two in every three Indians with access. And by 2030, India will have more than a billion Internet users! Google India’s Managing Director shared at their annual event in 2018 that every month about 10 million new Internet users get on the bandwagon. India’s Internet user base is skyrocketing and will soon beat China’s. Further, m ..read more

Every challenge always comes with an opportunity. Though Covid is a serious challenge, to enable ease of doing business for MSMEs: The government has set up the stage, consumer perception can be made favourable, and means available with MSMEs are several. This provides them with the perfect platform to emerge stronger in the post-Covid-19 world. To get businesses get back on track, the Prime Minister of India announced a host of relief packages to help India become ‘Atmanirbhar Bharat’ or self-reliant. Ease of Doing Business for MSMEs: The Covid-19 pandemic has affected over 150 countries, and ..read more

Learning is available for all everywhere now. This is why Amazon and Google are the new modern Takshashila and Nalanda Universities. There is no barrier for anyone here. So AI is what will make people learn online. Ancient Indian institutes Institutions of ancient India such as Takshashila, Nalanda,Vikramshila, Vallabhi, set the highest standards of multidisciplinary teaching and research and hosted scholars and students from across backgrounds and countries. These had many avenues such as mathematics, astronomy, metallurgy, medical science and surgery, civil engineering, architectu ..read more

Content is king now. This is the best time to be in content marketing, especially in India. The tide is in our favour. But with this exciting opportunity there are big challenges to overcome too. We need to always be aware of these challenges when we’re creating content, planning campaigns or user-engagement exercises. Once we’re super aware of these challenges and focus all our actions towards doing the right things, that’s when the magic happens. Let us create magic by knowing what we should do. Content, content everywhere Did you know that Facebook can potentially show you 2,000 posts ever ..read more

 Customers today have changed more than we realize.  Everyone access to information via social and digital channels, Hence, they use these channels to empower their decision making.     The erstwhile days of sales professionals being gatekeepers of information are no longer relevant. Hence, the primary query now if buyers have become more digital and sophisticated in their research and engagement capabilities, have sales people also accordingly become modernized? For, if sales doesn’t become more digital, the people simply won’t be able to compete in the market today ..read more

There is a class of goods where there exists an inverse relationship between the price of a good or service and the quantity demanded of that good or service.  These goods are called Veblen goods and violate the law of demand after prices have risen above a certain level. The Veblen Effect The Veblen Effect is about the impact of a higher price of a commodity on the quantity demanded of that commodity. It is named after  its creator, Thorstein Veblen, an economist and sociologist who studied the phenomenon of conspicuous consumption in the late 19th century. He observed how the highe ..read more

If we have a presentation with a very powerful message about the mission of our brand, we are qualified to speak on the subject matter because we are passionate about it — and our audience cares, because what we do makes a difference in their lives. This is the scenario brands face today while working online is getting the right message in front of the right people. This is why organic search presents one of the greatest opportunities to find those with whom our message will resonate best. Some simple steps we could follow are Define a Keyword List It’s unreasonable to assume that we will p ..read more

Content is king now. This is the best time to be in content marketing, especially in India. The tide is in our favour. But with this exciting opportunity there are big challenges to overcome too. We need to always be aware of these challenges when we’re creating content, planning campaigns or user-engagement exercises. Once we’re super aware of these challenges and focus all our actions towards doing the right things, that’s when the magic happens. Let us create magic by knowing what we should do. Content, content everywhere Did you know that Facebook can potentially show you 2,000 posts ever ..read more