Metrics like follower history, number of likes, engagement of posts, sort of followers, etc. can help you determine if an Influencer has an engaged community ..read more

Virtual influencers have become a big online marketing trend. Are they perhaps the right choice for your brand? Find out about the advantages and disadvantages of cooperating with virtual influencers ..read more

For social media collaborations with an influencer, the general rule is that if there is any form of compensation such as money, gifts, free services, free flights, discounts, or the like, there must be an advertising label on the post ..read more

Although the influencer marketing market is growing steadily and is a multi-billion dollar business, there are still many persistent myths that prevent companies from investing in influencer marketing. Time to clear them up and shed some light on the subject ..read more

Running micro-influencer campaigns has emerged as a highly effective strategy for brands to elevate awareness, foster trust, and drive sales without incurring exorbitant costs. If you find yourself grappling with the decision of whether to partner with micro-influencers, fret not – we've got you covered ..read more

Smaller influencers - so-called Nano Influencers - can be quite valuable. Their follower count may be small, but they often provide the authenticity and engagement you're looking for ..read more

Finding brand-fit influencers can be a daunting task, often more challenging than it seems at first glance. You can spend hours (or even days) manually scouring through social media to find the right match. But you'll only get limited results that may not even fit the bill. An influencer search tool can make the job a lot easier for you ..read more