Marketing is a change catalyst, calling customers to change and jump on, and it also helps the organization transform through effective communication. Within the organization, Marketing is the glue that brings a leadership team together. Learn how marketing drives awareness and alignment inside and out in this interview with three-time. The post Marketing as a Revenue Generator and Catalyst for Change appeared first on Alta Mira Marketing ..read more

It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it to series B, and only 200 go IPO. The good news, however, is that once you make it, you have a strong chance of continued success. Our guests today, Leela Gill, VP of Marketing & Design at Intelligence Node, and Vijay Damojipurapu, Founder and Principal at Stratyve, share two strategies to help grow your business and reinforce your position as a marketing leader. Understanding what makes earl ..read more

As a marketing professional working in a startup, do you know how to help your company grow revenue? How is your process different from marketing for an established business? In this episode, Leela Gill drops some absolute gems when she describes her marketing plan for Series A and Series B startups. If you’re trying to get your marketing off the ground and running, don’t miss this episode! Outline of This Episode [1:10] Why Leela created her cheat-sheet [2:35] Step One: Audit where you currently stand [5:02] Step Two: Understand your budget + costs [9:06] Step Three: Understand your team ..read more

Jesse Jackson once said, “Inclusion is not a matter of political correctness. It is the key to growth.” This is more evident now than ever before. There is no question for me that prioritizing diversity, equity and inclusion (DEI) in companies of every size and in every industry comes with a renewed sense of urgency in the United States today. When you think about which department within an organization should be most focused on prioritizing DEI, human resources may come to mind. However, diversity isn’t just an internal HR matter; marketers have an opportunity and a responsibility to pu ..read more

As B2B marketing leaders, we have a lot riding on our shoulders: Listening to customer needs, accelerating business growth, driving product innovation and, now, driving social and environmental awareness. In the wake of 2020, one of the most disruptive social and environmental years in our recent history, we know it’s not just about growing revenue; it’s about growing our businesses responsibly. Recently, to my surprise, I received a heavy 2x3x2 foot box at my doorstep as part of a direct mail marketing campaign. As I opened the box and pulled out layers of plastic and bubble wrap, I wasn’t j ..read more

Demand gen and good content should go hand-in-hand. But the level of competition for businesses in Series A/Series B funding is intense, and very few make it out of startup mode. So what does it take to get to the next level? How can you develop great content and demand gen? What do you prioritize? Leela Gill answers these questions and more in this special two-part episode series of the Content Callout podcast! Outline of This Episode [1:50] Major challenges to scale Series A/Series B businesses [6:13] Develop the demand gen engine [9:39] How to understand the “need” [11:45] How to appro ..read more

It is estimated that over a million tech startups are formed every year globally. And, according to an article on TechCrunch, about 60% of startups don’t make it to Series A and even less make it to Series B and beyond. The takeaway? Early-stage companies are like a swimming frenzy of baby sea turtles — survival is rough and the odds are tough. For those of us who play in this world, we feel that pressure every day. Early-stage marketing leaders are in the hot seat. Some might say it is the penultimate driving force for creativity. We must create something from nothin ..read more

With more than 4.2 billion social media users around the world, a number that has grown 490 million YoY from January 2020 to 2021, it can be challenging for a brand to stand apart from the crowd. To get above the noise and attract attention from prospects, you need to create a conversation. How do you do that? A major consideration is to be cognizant of the platform you’re using and formulate your messaging accordingly. The type of content — and the way you message it — should be different on LinkedIn vs. Instagram, for example. Social media use has soared over the last decade and has impacte ..read more

SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the big fish. When it comes to targeted approaches, account-based marketing trumps everything else. Leela Gill, the VP of Marketing at Intelligence Node, specializes in this space and has a track record of delivering this strategy in the B2B SaaS marketing space. For her, account-based marketing is simply Marketing 101. Listen in as she joins Vijay Damojipurapu on the show to explain how this strategy works and how she engages her marketing ..read more