Marketing to healthcare providers (HCPs) is no easy feat. You have to know how to capture their attention and convince them that your solution is the right one for their patients. These decisions are high-stakes for HCPs – so here’s what you need to know to market to them. Want the “long version” of HCP digital marketing? Sign up to receive our upcoming eBook First name(Required) Last name(Required) Business email(Required) Δ The 5 Steps of HCP Digital Marketing 1. Define Your Audience Healthcare providers aren’t a homogenous group—they represent a wide range of jobs. However, the tactic ..read more

Search engine optimization (SEO) is essential to any marketing strategy—and medical marketing SEO is no different. However, implementing an SEO strategy for doctors and other healthcare professionals (HCPs) requires some special considerations compared to other industries. Here are the 14 essential components for medical marketing SEO, plus some pro tips to ensure success. For more details (including HTML placement examples) and to save this information for later, download: The Complete Medical Marketing SEO Checklist First name(Required) Last name(Required) Business email(Required) Δ 14 ..read more

When it comes to healthcare provider (HCP) marketing, the competition to earn attention is fierce—so the more specific you can get with audience targeting and messaging, the better. As we’ve said before: doctors are busy, big pharma can (and will) outspend you, and everyone wants a piece of the market revenue pie. So, for creating successful dermatology advertising campaigns, this means going beyond basic demographic data and digging deeper into dermatologist-specific segmentation and targeting. Here’s how we do it. Want more details on everything it takes to market to HCPs (including dermato ..read more

This is the final installment of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4, which explains the ideal nurture strategy, and end with this part, on measuring, optimizing, and replicating results. One of the great benefits of digital marketing initiatives is that they don’t just produce results–they produce data. You can track blog post ..read more

Marketing to healthcare providers (HCPs) is no easy feat. HCPs—including dentists—make up a niche market without a ton of time on their hands to research the new product you’re marketing. The competition to earn their attention is fierce, so the more specific you can get with your targeting and messaging, the better. When marketing to dentists, you have to go beyond traditional demographic data and dig a bit deeper into dentist-specific segmentation and targeting. Here are our top tips on how to market to dentists. Want more details on everything it takes to market to HCPs (including dentists ..read more

This is part 2 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. This part explains how to create good content, followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4, which explains the ideal nurture strategy, and end with part 5, on measuring, optimizing, and replicating results. When it comes to content marketing for healthcare providers, good digital HCP advertising campaigns are built on high-quality content. Some marketers r ..read more

This is part 4 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content. That is followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with this part, which explains the ideal nurture strategy, and end with part 5, about measuring, optimizing, and replicating results. Creating great content is hard. Getting your target audience to notice that content is also hard. So, when you achieve both of those things, it’s ..read more

This is part 3 of our 5-part series about HCP advertising and marketing. Part 1 covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by this part, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4, which explains the ideal nurture strategy, and end with part 5, on measuring, optimizing, and replicating results. Crafting great content is crucial, but it’s not enough on its own. You could write the perfect eBook that solves your audience’s most pressing problems—but ..read more

Marketing to healthcare providers (HCPs) is always a challenge. Competition is fierce and big pharma companies in particular have astronomical budgets. In the case of marketing to ENTs, it’s even more challenging.  There’s less than 10,000 ENTs in the US. And more than 330 million other people who aren’t ENTs. So you really have to dig into otolaryngology-specific targeting and messaging to make your ENT advertising impactful and not wasted across the wrong specialists or consumers. Here’s how we do it. Want more details on everything it takes to market to HCPs (including ENTs and otolar ..read more

This is part 1 of our 5-part series about HCP advertising and marketing. This part covers healthcare marketing segmentation for your target audiences. Part 2 explains how to create good content, followed by part 3, which discusses the best platforms to use to promote said content. Finally, we round out the series with part 4, which explains the ideal nurture strategy, and end with part 5, on measuring, optimizing, and replicating results. When planning any campaign, the first step should include defining your target audience and utilizing healthcare marketing segmentation to differentiate bet ..read more