​Why Video Testimonials Are A Game Changer for Your Business Before modern marketing existed, businesses had to rely on word-of-mouth to get their name out there and increase their customer base. Word-of-mouth is when a customer buys a product or service from a company and is so impressed by it that they would then go refer the company to the next person, and so on. This is a process that builds on itself. Even though word-of-mouth advertising may be considered an old approach, it can be argued that this strategy is still one of the best ways to boost your bottom line. Of course, modern tech ..read more

Why It’s Important to Have Facebook Ads It probably comes to no surprise that Facebook is one of the most popular marketing platforms worldwide. In addition to billions of active users, the social media channel has also expanded its advertising network to suit a wide range of businesses. When it comes to business owners using Facebook to promote their brand, it is important to note that there are multiple strategies that go into creating a well-rounded image. Along with active participation and engagement, the incredible benefits of Facebook Ads for businesses are simply unmatched. Let’s div ..read more

Why Live Chat is Important for Your Website   The business environment today is more competitive than ever. It’s true that consumers have a pool of brand options to choose from in just about every industry, meaning offering top-notch quality is essential for customer loyalty and business success. The question is, what are the most current and best practices that businesses can utilize in order to gain a competitive advantage? This may not come as a surprise to many, but as technology has continued to evolve, people have seemingly become less patient. With various technologies making eve ..read more

Why Live Chat is Important for Your Website   The business environment today is more competitive than ever. It’s true that consumers have a pool of brand options to choose from in just about every industry, meaning offering top-notch quality is essential for customer loyalty and business success. The question is, what are the most current and best practices that businesses can utilize in order to gain a competitive advantage? This may not come as a surprise to many, but as technology has continued to evolve, people have seemingly become less patient. With various technologies making eve ..read more

The Vital Imperative: Keeping Your Website Updated in Today’s Cyber Landscape In the ever-evolving digital realm, maintaining an up-to-date website has transcended from a good practice to a critical necessity. As technology advances, so do the tactics of cyber threats. This month, we’re delving into why keeping your website current is more important than ever, exploring the risks associated with outdated plugins and software, understanding the consequences of neglect, and outlining best practices to fortify your digital presence. The Cybersecurity Landscape: A Constant Evolution The interne ..read more

The Voice Search Revolution and Voice Search SEO Strategies THE VOICE SEARCH REVOLUTION AND CRUCIAL VOICE SEARCH SEO STRATEGIES   In the ever-changing landscape of digital marketing, staying ahead of the curve is not just an advantage – it’s a necessity. One trend that has gained remarkable momentum in recent years is voice search. As a Jacksonville digital marketing firm specializing in SEO, Beson4 understands the intricacies of voice search and its impact on SEO. We believe it is important for our clients to understand these things to stay relevant and competitive in the marketplace. T ..read more

BESON4 CELEBRATES 25TH YEAR IN BUSINESS IN NORTHEAST FLORIDA Digital Marketing Firm Celebrating with a Charity Poker Event on November 16th CONTACT:                                                                 Tim Hamby PH: (904) 304-7410 Email: Tim@Beson4.com FOR IMMEDIATE RELEASE ..read more

It's Beson4's 25th Anniversary and We Want to Say, "Thank You!" It’s been an incredible journey—25 years of growth, creativity, and collaboration. Beginning in November, Beson4 will start celebrating a quarter-century of success here in Northeast Florida. From our roots as a diversified publishing firm in 1998 producing such notable Northeast Florida publications as HealthSource and First Coast Magazine to our evolution into a full-service digital marketing and branding agency, we’ve come so far, and are so grateful for people like you who have helped us get where we are today. We’ve got ..read more

Navigating the Shift to GA4 There is no denying the importance of data-driven decision-making in business and the role Google Analytics plays in providing valuable insights. For years, business owners became accustomed to Universal Analytics for collecting and analyzing essential data, but that all changed with the introduction of Google Analytics 4 – a new and more advanced version of the ever-popular digital marketing application. There is no doubt that extensive software upgrades like this one take some getting used to. By now the majority of agencies and businesses out there have made th ..read more

It’s Not Too Late to Get Your GA4 Installed & In Place! As many business owners know, Google Analytics 4 (GA4) has officially taken over Universal Analytics as Google’s next-generation measurement solution. However, many users who put off making this transition were surprised to discover that their Universal Analytics accounts still showed to be collecting data even after July 1st – the original deadline for making the switch to GA4. On July 1st, 2023, Google made an official announcement in regard to the delay on their Twitter account, stating: “Today, we begin shutting down Univer ..read more