9 Tips for Leveraging and Improving Your OTT and CTV Ads
Hearst Bay Area Blog
by Rob Croll
2d ago
The media landscape is undergoing a dramatic transformation. Traditional television, delivered via cable and satellite subscriptions, is facing a steady decline in viewership while digital video is increasing ..read more
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Boost Occupancy Rates: Transform Your Senior Living Business with SEO
Hearst Bay Area Blog
by Russ Shumaker
2d ago
Having a robust online presence is crucial for senior living facilities. As families—and increasingly, seniors—turn to the internet to find and evaluate potential living arrangements, it's vital for senior living businesses to appear prominently in search engine results. This article will explore how Search Engine Optimization (SEO) can transform your senior living business and increase occupancy rates ..read more
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How To Reduce Bounce Rate: Tips to Improve Engagement
Hearst Bay Area Blog
by Russ Shumaker
1w ago
Maintaining an engaging and user-friendly website is crucial for businesses. The bounce rate is one key metric that indicates the effectiveness of your website's engagement. A high bounce rate can signal issues with your website's design, content, or user experience, potentially leading to lost opportunities and decreased conversions. This article aims to provide actionable tips on reducing your website's bounce rate and improving overall user engagement ..read more
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Multichannel Marketing: How to Decide What Tactics to Use
Hearst Bay Area Blog
by Rob Croll
1w ago
Consumers are exposed to hundreds or even thousands of messages through various channels every day, including social media, , traditional advertising, and in-person interactions. To stand out in this crowded space, smart marketers should adopt a multichannel strategy that enables them to reach and engage their target audiences effectively ..read more
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Media Mix in Advertising: A Comprehensive Guide to Maximizing ROI
Hearst Bay Area Blog
by Prateek Keshari
1w ago
Imagine you're launching an innovative product soon that can solve a significant customer problem. You know its potential, but the challenge lies in spreading the word. Simply putting up a website isn't going to cut it ..read more
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Building Trust in Financial Products During Inflation and High Rates
Hearst Bay Area Blog
by Rob Croll
1w ago
The economy has recently been characterized by high inflation and high interest rates, which have put consumers and investors on edge. During these times, building trust in financial products can be challenging, as people are more cautious about where they invest their money ..read more
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Why Your Small Business Should Work with a Marketing Agency
Hearst Bay Area Blog
by Russ Shumaker
2w ago
Small businesses today need every advantage to succeed. Consider these statistics from the U.S. Bureau of Labor Statistics: 20% of small businesses fail within the first two years. By year five, that number increases to 45%; by year 10, 65% are no longer in business. One significant reason for these high failure rates is that business owners often take on too much outside their areas of expertise. This can lead to weakened core competencies, overworked staff, and a loss of customers ..read more
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Multichannel Marketing: How to Decide What Tactics to Use
Hearst Bay Area Blog
by Rob Croll
3w ago
Consumers are exposed to hundreds or even thousands of messages through various channels every day, including social media, , traditional advertising, and in-person interactions. To stand out in this crowded space, smart marketers should adopt a multichannel strategy that enables them to reach and engage their target audiences effectively ..read more
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How to Find Your Target Audience
Hearst Bay Area Blog
by Russ Shumaker
1M ago
Finding your target audience is crucial for any business's marketing strategy. Understanding who your audience is helps create compelling marketing messages and ensures that those messages reach the right people. This article will explore various methods to identify and understand your target audience to optimize your marketing efforts effectively ..read more
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Micro vs Macro Influencers: Choosing the Right Strategy for Your Brand
Hearst Bay Area Blog
by Prateek Keshari
1M ago
Remember when you scrolled through Instagram and felt a pang of envy because everyone you followed was raving about the latest must-have product, courtesy of their favorite influencer? That's influencer marketing on full display ..read more
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