ActionClient Blog
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ActionClient is a free CRM software for small businesses, freelancers, and sales representatives. It is designed to be simple and easy to use, so you can focus on selling and prospecting. ActionClient allows you to track your contacts, manage your pipeline, and keep notes on your interactions. It also includes features for sending emails, scheduling appointments, and generating reports.
ActionClient Blog
2w ago
The CAP method is based on the benefit and proof we bring to the customer. It’s a rudimentary sales technique, but well suited to the sale of simple products, and ideal for technical salespeople who know their product inside out.
The CAP method
Product features: materials, type of manufacture, technical specifications, price, after-sales service, warranty
Customer benefits, applications, achievable gains.
Proof: this is where the technical sales representative makes the difference with other salespeople. He knows his product inside out, and can use his technical skills to prove and demonstrat ..read more
ActionClient Blog
2w ago
We present you with tips and methods for prospecting in increasingly difficult conditions linked to new legislation against telemarketing and mass mailing. Prospecting has always been difficult, now it’s an art.
Business development through inbound and outbound marketing
Outbound marketing consists of pushing products towards customers, a push strategy that corresponds to prospecting. The main vectors are the telephone, e-mail and networking.
Inbound marketing is all about getting the word out about your products and services, so that customers come and ask for them. Inbound marketing is based ..read more
ActionClient Blog
2w ago
CRM enables a small business to optimize the sales equation, and is the key tool for developing its business, seeking out new prospects, retaining existing customers and improving the customer experience.
The sales equation is: number of contacts x sales closing rate x average sales = total sales.
Here’s what you need to do with your CRM to grow your small business.
1. Draw up a strategic plan
Start by assessing your strengths, weaknesses, market opportunities and threats – in other words, the SWOT matrix of your small business in relation to the market and large competitors.
Choose your pri ..read more
ActionClient Blog
2M ago
CRM is a customer management system, while ERP is a corporate resource management system.
CRM
CRM is all about satisfying customers and maximizing their income in an intelligent way, at the right time. These are its main functions.
Prospect and customer files with optimal follow-up dates
Data centralization for teamwork
Team communication
Sales team management
Customer service for existing customers
Offer complementary products to existing customers at the right time
Automation of responses by virtual assistants
Prospecting for new customers
Marketing support tools
Sales force analysis ..read more
ActionClient Blog
2M ago
Artificial intelligence can automate personalized responses and analyze CRM data in real time to better understand customers and their motivations, and thus facilitate decision-making based on trend analysis.
The possibilities offered by AI in CRM
The main advantage of AI is its ability to rapidly analyze a large mass of data in real time to derive trends, patterns and personalized responses.
Research sales opportunities with existing customers. We’re asking AI to do what a good salesperson knows how to do: analyze customers’ products and services, determine complementary needs – in effect, a ..read more
ActionClient Blog
2M ago
The SPIN method is a tried and tested American method widely used in North America. It’s based on identifying the customer’s problem and proposing a solution.
The SPIN sales method
The SPIN method is based on 4 steps:
Customer situation
Customer problem
Implication of the problem
Needs pay off (Nécessité de bénéfice)
Situation
You should ask the customer general questions to get to know him better:
Individual
Family situation?
Employment status?
Leisure activities?
Current solution?
What are the advantages and disadvantages of the current solution?
Client affaires :
Organiz ..read more
ActionClient Blog
3M ago
The SNAP sale method isn’t for complicated salespeople or customer-centric salespeople, but rather an effective pressure sales technique.
It’s the technique of one of the best salesmen and manipulators I’ve ever met, and it’s particularly well-suited to the sale of unique objects, in the art market for example.
Simple
Required
Aligned
Priority
Simple
Speak to your customers in simple, direct words that will move them. Don’t complicate things, target the customer’s feelings and play on them.
Necessary.
You need to be a fine psychologist and understand your customers’ psychological motivations ..read more
ActionClient Blog
3M ago
The SOS sales method is based on discovering the customer’s situation and problems, then understanding their dreams, before proposing a solution that will enable them to achieve them.
Of all sales methods, SOS is the simplest, most intuitive and most effective.
The SOS sales method
Situation
Objective
Solution
Situation
In this phase, salespeople try to find out more about the customer in a neutral way, using open-ended questions, but won’t hesitate to go deeper into problems if the customer mentions them.
Unlike the SPIN method, which is highly structured, with SOS we naturally follow the c ..read more
ActionClient Blog
3M ago
The SEC method is a simplification of the SONCAS or SONCASE sales method. The aim is to simplify salespeople’s work so that they can concentrate on persuading the customer. Of all sales techniques, the SONCAS method is the basic one, used in combination with the others.
A reminder of the SONCAS and SONCASE methods
Safety
Pride
New
Convenience – Comfort
Silver
Sympathy for the product, service or salesperson
Ecology – Environment
The SEC sales method
Many salespeople find it difficult to identify 7 different motivations, so it’s possible to simplify the method by grouping them into three grou ..read more
ActionClient Blog
3M ago
Looking for a free CRM? a number of companies offer restricted free versions, with limited functionality, time or number of customers.
I’m not presenting the current offers here – they change every day – but rather the sites that offer them and the different types of offer. You can then refine your search by going to the CRM site you’re interested in to find out what’s currently on offer.
Fake free offers
Many well-known software products claim to have free offers that are in fact deceptively disguised paying offers.
For example, the vendor offers 3 or 6 months free with full functionality. Th ..read more