We have pulled the key Amazon 2023 stats and performance figures from CEO Andy Jassy’s 2023 Letter to Shareholders and it’s revealing, both to the growth of the Amazon marketplace and where brands and retailers need to focus their attentions. Roughly 12% growth might be the headline rate, but it’s important to realise that Amazon are leaning heavily into both deals and advertising, coupled with faster than ever delivery speeds. Advertising is the big standout with revenue rising from $38B in 2022 to $47B in 2023, that’s a 24% increase – double the growth of Amazon’s total revenue. What this me ..read more

Amazon are to launch a limited four-week pilot for Quantity Discounts by Amazon, which is a new feature within the Discounts Provided by Amazon program you may already be enrolled in. This program is one of the many ways Amazon works to provide customers with value and ways to save and best of all it doesn’t cost you anything. The Amazon funded quantity discount may apply to some selected products, that are shipped by Amazon and sold by you, when customers buy multiple units of a single product during a single order, using quantity selector on the product detail page, or during checkout. This ..read more

Today, Sophie Slade Hunswick, Content Director from Amazon consulting agency Sitruna, discusses mastering the Amazon marketplace in an ever more complicated ecommerce world: In the vast ocean of e-commerce, Amazon stands as a titan, offering unparalleled reach to millions of customers worldwide. For sellers looking to capitalise on this expansive marketplace, mastering logistics is akin to charting a course through turbulent waters. From inventory management to shipping and returns, navigating the intricacies of Amazon’s logistics landscape is no small feat. Here, we delve into why logistics r ..read more

Amazon Business have announced the launch of a new feature, “Prefer Small and Medium Enterprises”, that enables business customers to make targeted purchases from Small and Medium Enterprises (SMEs) that sell on Amazon Business. The feature enables procurement professionals to search for, and identify, sellers with fewer than 250 employees and less than €50 million revenue when purchasing supplies on Amazon Business. SMEs form a key pillar of the economy, accounting for around three-fifths of employment and half of the turnover in the UK private sector. However, Amazon Business research reveal ..read more

Today we speak to Sitruna Operations Director Chris Thomas, but we’re focusing on the growing pains of a previous business they exited for a seven figure sum, Beechmore Books. As with all rapidly growing businesses, the more popular their notebooks, diaries and journals became on Amazon the more difficult it was to manage their stock. The issue was that having become an Amazon Best Seller with over 5k best star reviews, they simply couldn’t keep up with stock. Every time they placed an order, but the time it was in a container on the sea it was already not enough and they had to order more. B ..read more

Today we speak to Aline Burgmann, and discover how 2021 start up Kooky turned freeze-dried snacks into a six figure business that’s still rapidly growing… and it all started with a conversation at the school gates! Who are you and what is the background of your business? I’m Aline Burgmann, the co-founder of Kooky – an award-winning brand specialising in exotic, freeze-dried fruits. Together with my co-founder, Deena, we launched Kooky in the summer of 2021, producing a range of freeze-dried fruits from my native home of Thailand. I’ve always been extremely fond of exotic super-fruits, and Man ..read more

Amazon has taken a significant step in supporting Mexican business customers by launching Amazon Business in Mexico. This new business-to-business store is designed to meet the sourcing needs of organizations of all sizes. As more UK businesses expand into Mexico, many large enterprises are now operating in the region, with the cumulative investment by UK companies in Mexico reaching about $18 billion. This launch will provide in-market access to the value, selection, and convenience of Amazon, alongside a range of new features and unique benefits tailored to business buyers. The Power of ..read more

Amazon has unveiled its inaugural Disaster Relief Hub in Europe today, a dedicated space within its global logistics network. Here are the key highlights: Purpose: The hub is designed to swiftly respond to natural disasters such as storms, earthquakes, wildfires, and floods. Location: Situated in Amazon’s Fulfillment Center in Rheinberg, Germany, it enjoys easy access to major international airports and transport networks. Capacity: The hub will house 1,000 pallets of relief items—enough to fill a Boeing 737 plane twenty times over. Essential Supplies: Stored items include ..read more

Amazon are notifying some US brands that they will be auto-enrolled in Remote Fulfilment with FBA. Previously an optional programme, many brands will now automatically be included unless they manually opt out within 30 days of notification. This isn’t new, but a round of emails appear to be going out this month. Remote Fulfillment with FBA lets US brands sell to customers in Canada, Mexico and Brazil without sending inventory to those countries. If you are automatically enrolled in the program, Amazon will create offers on Amazon.ca, Amazon.com.mx and Amazon.com.br, Fulfillment by Amazon uses ..read more

As this year’s UK Amazon Sellers Ranking Report set out…., it’s clear that a significant change is underway: from Amazon being an open online store to a competitive pay-to-play market. The role of a clear Amazon strategy, of which Amazon Advertising has to be a clear pillar, has never been more significant. Venture Forge incorporated this into the heart of their strategy for ZENB, a new-to-market pasta brand that was faced with launching into a competitive market on Amazon with a limited budget. A strategy that went on to win 1st in the Amazon Advertising Partner Awards for Europe, Middle East ..read more