If you owned a brick-and-mortar store, you’d put time and effort into ensuring it’s clean, orderly, and reflective of your identity as a company. That’s why it’s important to do the same for your eCommerce footprint. An Amazon storefront can be a great way to create a coherent first impression, showing shoppers what they can expect when they make a purchase. In this post, we’ll look at eleven Amazon storefront examples that do a great job of curating their overall look. What is an Amazon storefront? An Amazon storefront is a self-managed feature that allows companies to present a brand-centric ..read more

Whether you’re an eCommerce seller or an in-person retailer, pricing is a significant part of product strategy. How you approach pricing will dictate everything from customer base to marketing objectives, so a solid game plan is imperative. However, in an eCommerce space, where competition is steep and more visible—especially on large marketplace platforms where sellers with similar products are listed side by side—keeping pricing competitive can be an ongoing process. This is what you need to know about dynamic pricing, including what it is, how it works, and how you can leverage it to stay a ..read more

As an Amazon seller, various metrics are available to help you gauge the performance of your products. One of these is product sales data, which directly indicates how well your product is performing on Amazon. Therefore, checking and analyzing your sales metrics regularly can help you make more frequent data-driven decisions to support continuous growth. To use this information to your advantage, it’s important to understand how you can access it. In this guide, we’ll discuss everything you need to know about product sales data and how to use it to its fullest potential. Once you’ve gotten th ..read more

When you sell on Amazon, there are many moving pieces, from impressions to sales. This gives you the opportunity to evaluate success in a few ways. However, for many advertisers, analyzing attribution is the best place to start. This is essentially a way to identify where sales have come from. Amazon demand side platform (DSP), allows for programmatic placement of ads which leverages automation to place ads in key places. This method is a little different than standard keyword-driven PPC campaigns, meaning your strategy needs to look different as well. Luckily, Amazon’s DSP offers plenty of in ..read more

Shopping online is a unique experience; unlike a store, there’s no way for customers to hold or try products before committing to a purchase. As such, it’s your job as an online business to provide the next best thing: a top-tier Amazon product detail page (PDP). The eCommerce equivalent of taking a product off a shelf and evaluating it, a well-constructed page can be all the motivation a shopper needs to click Add to Cart. If you want to ensure that your products stand out from the pack, utilizing Amazon PDP best practices can be the secret to gaining a competitive edge. Key takeaways Amazon ..read more

When customers come to your Amazon store and click Buy Now, their journey is over. They’ve made their purchase, and it’s time to eagerly await their products. For sellers, the journey of managing orders is just beginning. Order management is an important part of keeping your business operating smoothly and delivering a great customer experience. In this guide, we’ll look at all aspects of Amazon order management to keep your storefront running effectively. Key takeaways Order management refers to how sellers handle orders, from initial processing to preparing products to leave warehouse shelv ..read more

Maintaining a unique yet varied catalog of products in your Amazon store is one of the best ways to drive profits as a seller. However, there’s more to listing your products than simply uploading some photos and descriptions while you wait for sales to come in; success in eCommerce means a measured approach to catalog management. From creating to categorizing to uploading listings, in this post, we’ll look at what you need to know to master the art of assembling an Amazon product catalog. Key takeaways Amazon product catalog management is the process of creating and curating inventory listed ..read more

Amazon is a top eCommerce platform for a reason: it attracts numerous sellers and shoppers to the site, leading to a competitive marketplace. Although this can put some sellers off from expanding their reach on Amazon, the platform is constantly innovating and creating new opportunities for brands and advertising vendors to get their products in front of potential customers. One of the most effective ways to leverage your products is by utilizing Amazon Product Attribute Targeting (PAT). This tactic allows sellers to find potential customers by targeting ASINs and categories beyond keywords. A ..read more

Amazon shoppers have countless options to choose from before making a purchase. That’s why, as a seller, it’s crucial to give them a compelling reason to choose your product over the rest. This requires building credibility for your brand and items, and one of the best ways to accomplish this is by getting Amazon reviews. Positive reviews show customers that the product you’re selling is a reliable, trustworthy choice. Unfortunately, not all buyers will have good things to say about your product, even if it’s high-quality. Negative reviews are inevitable, but the good news is that you can stra ..read more

Keeping up with your advertising campaign performance can be a big commitment, particularly for smaller sellers. However, resources are available that can make accessing information a little easier, especially for those selling on Amazon. Amazon Marketing Stream is an advertising monitoring resource that can make accessing and collecting data quick and easy, informing you of campaign performance and other key metrics in real-time. In this post, we’ll uncover what you need to know about Amazon Marketing Stream to best leverage its abilities. Key takeaways Amazon Marketing Stream is an innovati ..read more